Dilawri, Canada’s largest automotive group, has introduced a groundbreaking new retail facility for BMW and MINI in Calgary.Â
The newly completed 74,205-square-foot space, located at 7699 110 Ave NW, marks the first Canadian facility to combine both brands under the BMW Group’s Retail.Next design. This modern facility enhances the customer experience by offering both BMW Royal Oak and MINI Calgary in one state-of-the-art location.
The BMW Royal Oak dealership, previously known as BMW Gallery, continues to operate in Northwest Calgary under new leadership. Meanwhile, MINI Calgary has moved from Southeast Calgary to join BMW Royal Oak in this shared, purpose-built facility.Â
Combined BMW and MINI Retail Facility in Calgary Enhances Customer Experience
MINI Calgary’s new home within the combined facility reflects the brand’s commitment to providing personalized service for its loyal customer base. The dedicated MINI showroom offers a distinct yet cohesive experience that aligns with BMW’s premium standards. The facility’s design prioritizes a streamlined, customer-centred journey, ensuring an engaging and comfortable environment.
According to Andy Kistner, VP of Operations for Dilawri’s Prairies Region, the new space represents a forward-thinking approach to automotive retail.
“Our goal with the combined facility is to offer customers an elevated experience that matches the quality of both the BMW and MINI brands,” said Kistner. “The Retail.Next design helps us achieve this, creating an immersive environment where customers can explore the latest models in a setting that enhances their entire journey.”
The Retail.Next design features modern architecture and digital enhancements that cater to a premium customer base. Orthogonal panels and sleek design elements reflect BMW’s engineering ethos, creating a timeless space. The facility includes a centralized walkway, guiding customers through a 13-car showroom that highlights vehicles from both brands, accompanied by comfortable sales lounges and dedicated consultation areas.
New Era of Retail: Retail.Next Design Concept Unveiled
BMW’s Retail.Next corporate identity redefines the traditional dealership model by focusing on customer interaction and brand integration. The concept aims to immerse visitors in the BMW and MINI experience, from the moment they enter the space. Each Retail.Next facility is designed to make the vehicle the focal point of the customer’s journey, with the Calgary location exemplifying this vision.
In addition to its innovative layout, the new facility features a 24-bay service department, three-lane drive-through service area, and EV charging stations. These amenities are intended to offer convenience and reflect the brands’ growing focus on electric mobility. A BMW Bar & Lounge provides a comfortable setting for guests to relax, while a dedicated BMW M area showcases the performance-driven side of the brand.
MINI Calgary’s relocation to this shared facility further enhances its ability to deliver premium service in a space that matches the brand’s bold, playful identity. Customers can explore the latest MINI models and accessories in an environment designed to be both functional and engaging.
Dilawri’s Continued Investment in Customer-Centred Experiences
Dilawri’s commitment to enhancing its dealership network across Canada is reflected in this new Calgary facility. The combination of BMW and MINI under one roof, along with the Retail.Next design, offers a glimpse into the future of automotive retail. As the first of its kind in Canada, this facility is expected to set new standards for customer service, brand integration, and overall experience.
Since its founding in 1985, Dilawri has expanded to become Canada’s largest automotive group, operating 82 dealerships across Canada and the United States.
