Darrell Jones, the well-known face of Save-On-Foods and president of the Pattison Food Group, is set to retire on February 28, 2025, marking the end of a remarkable 48-year career. Jones, recognized for his approachable style and his frequent appearances in TV commercials promoting “Darrell’s Deals,” leaves behind an enduring legacy that has shaped the Canadian grocery industry.
Jones began his career at the company in 1976, starting as a grocery bagger in Cranbrook, B.C., before working his way up the ranks. He became president of what was then known as the Overwaitea Food Group in 2012, and his leadership saw the group expand significantly, doubling the number of stores and extending its reach across Western Canada and the Pacific Northwest of the United States.
Pattison Food Group’s Growth Under Jones
Now the largest grocery retailer in Western Canada, the Pattison Food Group includes banners such as Save-On-Foods, Nesters Market, Buy-Low Foods, and Choices Market. It operates nearly 300 stores and employs close to 30,000 people. Under Jones’ leadership, Save-On-Foods became synonymous with customer-first service, driving the company’s reputation as one of the most trusted brands in British Columbia, where it consistently ranks at the top.
Jones was also instrumental in the group’s innovations, launching Save-On-Foods’ eCommerce platform, and overseeing the rebranding of Overwaitea stores to Save-On-Foods, which significantly bolstered the brand’s trust and market presence. His efforts in expanding into new regions, including the Yukon and Saskatchewan, further solidified the company’s standing.
Jamie Nelson to Take Over in 2025
Succeeding Jones is Jamie Nelson, the current Chief Operating Officer of the Pattison Food Group, who will step into the role of president on March 1, 2025. Like Jones, Nelson has a long history with the company, having started as a retail clerk at an Overwaitea Foods store over 44 years ago.
Nelson is widely respected within the industry and is known for his leadership in operations, making him well-positioned to guide the company into the future.
Industry Recognition and Legacy
Throughout his career, Jones has received numerous accolades for his contributions to the grocery sector. In 2017, he was awarded the prestigious Golden Pencil Award, the highest honour in Canada’s grocery industry.
Earlier this year, he was named Canadian Business Leader of the Year by the Canadian Chamber of Commerce, underscoring his impact on the retail landscape.
Related Article: Pattison Food Group Launches 1st Restaurant Concept in Vancouver
It’s end of an era . Impressive career. Many congratulations
Will he lower the price of Beets ???