KaleMart24, a natural convenience store chain, has expanded its footprint with the opening of its third location at 1055 Rue de la Montagne, adjacent to Montreal’s Bell Centre. This latest opening on October 4, 2024, marks a significant step forward in the brand’s mission to provide health-conscious consumers with convenient access to sustainable and organic products. With a focus on wellness, KaleMart24 continues to redefine the convenience store model by blending environmental sustainability with everyday shopping needs.
Founded by Oussama (Sam) Saoudi, CEO of Montreal-based Toro Beverages, KaleMart24 has quickly gained recognition for its innovative approach to convenience retail. Saoudi’s background in the beverage industry—having introduced Canada’s first matcha-powered energy drink through Toro Beverages—has shaped his vision for KaleMart24 as a destination for eco-conscious shoppers. The brand has been described as the “Whole Foods Market” of convenience stores, with a unique focus on organic products and environmentally friendly practices.
KaleMart24’s Third Store Brings Sustainable Convenience to Downtown Montreal
The new store near the Bell Centre is the largest of KaleMart24’s three locations, covering 2,055 square feet. It offers a carefully curated selection of organic snacks, eco-friendly household items, and a dedicated section for organic pet products. The location was chosen for its high-traffic area, catering to busy urbanites looking for quick, healthy options.
KaleMart24’s expansion reflects growing consumer demand for sustainability in the retail space. The store uses biodegradable packaging and energy-efficient lighting to reduce its environmental impact. In line with its sustainability goals, the brand worked with renowned architecture and design firm Benoy to create a modern, environmentally friendly space.
Saoudi emphasizes the importance of accessibility: “Our goal is to make sustainable living easy for people on the go. By offering convenient access to healthier options, we hope to encourage consumers to make choices that support both their well-being and the planet.” KaleMart24 offers mobile-savvy shoppers contactless payment options and a loyalty program, further enhancing the shopping experience.
KaleMart24 Targets Further Expansion Beyond Montreal
KaleMart24’s growth is set to continue with ambitious plans for further expansion. In addition to the Bell Centre store, the company has opened locations at the Berri-UQAM Metro Station and Jarry Metro Station. These high-traffic transit hubs offer ideal spots for the brand’s health-conscious convenience model.
With three stores now operating in Montreal, Saoudi has his sights set on expanding beyond Quebec. “We’re aiming to open 10 to 15 stores across Montreal, but we’re also looking at Ontario,” Saoudi said. The company has secured a franchise agreement in Ottawa, where it plans to open its first store outside of Quebec. Toronto is also a key target, with the brand expected to launch there by the end of the year.
In collaboration with Tony Flanz at brokerage Think Retail, KaleMart24 is pursuing a strategy focused on high-traffic, street-front locations ranging from 1,000 to 1,500 square feet. The expansion will meet the rising demand for sustainable and healthy convenience options among Canadian consumers, especially in urban areas.
Related News:
- First-Ever Health-Focused ‘KaleMart24’ Opens in Montreal with Plans for Major North American Store Expansion [Interview/Photos]
- KaleMart24, the ‘Whole Foods of Convenience Stores’ Set to Open First Locations in September [Interview / Renderings]
- Health-Focused ‘KaleMart24’ to Launch in Canada to Disrupt Convenience Store Retail [Interview]
