Tre’dish, a wholesale-to-consumer grocery platform based in Toronto, has launched a new app feature aimed at giving consumers more transparency in grocery pricing, while also significantly expanding its product offerings through a recent acquisition.
The company announced recently it has introduced Transparent Pricing, a tool within its app that provides real-time, geo-targeted price comparisons for individual grocery items against the three largest full-service grocery retailers in a given area. Tre’dish says the feature is designed to empower consumers with increased visibility and control over their grocery spending.
“Groceries have become one of the biggest financial stressors for Canadians,” said Peter Hwang, founder and CEO of Tre’dish. “The acquisition of Brandco Direct is a huge step forward for us. It’s about scaling up fast, giving families more value, keeping prices fair, and supporting the amazing Canadian brands we work with. We’re not waiting for traditional retail to change, we’re building something that’s new, financially disciplined, and socially impactful.”
Through the acquisition of Brandco Direct, a direct-to-consumer wholesale business, Tre’dish has expanded its product lineup from 600 to over 4,000 items, including produce, meat, dairy, household goods, and personal care essentials. The company says its pricing model—built on direct relationships with wholesalers and streamlined distribution—allows it to offer average savings of up to 25 per cent compared to traditional grocery stores and delivery aggregators.
Tre’dish says its approach eliminates conventional retail markups by working directly with suppliers and optimizing delivery routes. Unlike traditional grocers, the company claims its platform prioritizes affordability for households over profit margins.
“With Transparent Pricing, families can see exactly how much they’re saving on the same quality products they expect from top-tier grocers: not discount retail substitutes or lower-quality alternatives,” the company stated in its release. “The feature not only builds trust with consumers but also reinforces Tre’dish’s technology-first approach to grocery retail, the backbone of its competitive advantage.”
The company says the data gathered through Transparent Pricing will also support future enhancements to the platform, including predictive shopping baskets, intelligent product substitutions, and personalized recommendations based on household budgets and preferences.
Households in the Greater Toronto Area can access Tre’dish’s services and pricing comparisons through the company’s website at tredish.com.
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