Les Rôtisseries St-Hubert has unveiled a new menu, featuring more competitive and flexible pricing.
The iconic Quebec restaurant chain, renowned for its rotisserie chicken and ribs, said it introduced several new options aimed at helping customers navigate the current economic challenges.
“Indeed, the present economic situation has impacted life’s simple pleasures, such as dining out, and St-Hubert has created added-value offerings in that spirit,” it said in a news release.
“Inflation can hurts Quebecers, and many families are now forced to make tough decisions when it comes to spending on leisure and entertainment. At St-Hubert, we care deeply about our customers, which is why we’re rethinking our value proposition and adapting our packages to make them more flexible and accessible. It’s important that all our customers feel like they’re getting real value for their money. The entire St-Hubert network and its franchisees are joining forces to provide an affordable dining experience for families, colleagues and friends,” said Richard Scofield, President of Groupe St-Hubert.
WHAT CAN CUSTOMERS EXPECT?
- Price freeze on all main courses on the St-Hubert menu.
- Price reduction on over 100 menu items, such as appetizers, beverages and desserts (with an average 11% price cut on selected items), without reducing portions or compromising quality.
- In dining rooms:
- Four new lunch dishes starting at $12.
- St-Hubert now offers an option to complement ALL main courses with two choices from a selection of appetizers, desserts, or hot/cold beverages for $4 at lunch and $8 for the evening table d’hôte. *
- St-Hubert classics and current promotions will remain unchanged. The brand is committed to preserving what its customers love while enhancing the overall offering, without ever considering shrinkflation.
The company has also refreshed its brand image. In collaboration with the LG2 creative agency, the visual identity has been modernized while retaining key brand elements. The famous logo remains at the heart of the new brand identity.
The brand was founded in 1951 in Montreal with more than 120 rotisseries across Quebec, Ontario and New Brunswick.
Related articles:
