INDOCHINO has launched its Fall/Winter 2026 campaign and collection, featuring made-to-measure suits, formalwear and outerwear designed around a range of occasions throughout the season.
Called Hold the Room, the campaign follows four friends over a weekend, using three settings — an afternoon arrival, an evening lounge and a formal dinner — to showcase the company’s tailoring and fabrics.
The Vancouver-based menswear brand, which operates showrooms across the United States and Canada as well as an e-commerce platform, said the campaign is intended to position its Fall/Winter collection as clothing that can be worn across multiple occasions rather than for a single event.
“Fall and winter are the seasons you actually spend time with people, low light, good company, long nights in,” said Drew Green, president and CEO of INDOCHINO. “That’s exactly where we wanted this collection to live, and our product team built it with that exact idea in mind. Most tailoring gets sold for one event, a wedding, an interview, a gala, and you wear it once and you’re done. We wanted to make a different case. A season isn’t a moment. It’s a run of long evenings, and the tailoring that actually matters is the stuff that holds up for hours, in more than one room.”
The company said the campaign’s three chapters are intended to show how the collection transitions through different parts of a weekend. The first chapter, Arrival, features the four friends arriving separately on a rainy afternoon wearing overcoats and tailoring. The Lounge moves into the evening, with jackets, fine knitwear and tailored pieces shown in a more casual setting. The final chapter, Formalwear, centres on a formal dinner, with dinner suits worn under candlelight.
The collection places an emphasis on fabrics, with the campaign using colour and texture to distinguish the four friends while maintaining a consistent structure. The palette includes midnight, gray, green and rust, along with warm leather, brick and low-light settings.
Among the fabrics featured is a Guabello flannel from INDOCHINO’s European collection. The fabric is woven in Biella at a mill founded in 1815. The collection also includes Italian fabrics in tonal glen check and diamond twill, as well as a soft wool check intended to transition from streetwear to evening wear.
“Our product team led with fabric first and let the styling follow,” said Green, “because a custom suit made from the right fabric for the moment speaks for itself.”
INDOCHINO said the campaign features four friends collectively rather than focusing on a single model, reflecting its approach to presenting the collection across a variety of settings and occasions.
The company, founded in 2007, said the Hold the Room collection is now available at its showrooms across the United States and Canada and through its website. INDOCHINO describes itself as a global made-to-measure apparel company operating through its showroom network and e-commerce platform. Its products include custom suits and accessories made to individual measurements.
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