Happy Belly Food Group Inc., a leading consolidator of emerging food brands, has announced John Grieve as its Regional Vice President of Operations, Western Canada.
“Over the past 10 consecutive record-breaking quarters, Happy Belly has achieved significant growth through both organic expansion and strategic acquisitions across its portfolio of emerging brands. To support this momentum, we are excited to announce the appointment of John Grieve as our new Regional Vice President of Operations for Western Canada, overseeing our expanding footprint,” said Sean Black, Chief Executive Officer of Happy Belly.
“To support this momentum it was important for us to increase our bench strength. As a first step John will work closely with brand managers, franchisees, and corporate teams to align operational strategies with our growth goals, ensuring scalability, profitability, and the continued excellence that defines Happy Belly.
“I am happy to continue putting the band back together and reuniting with John as part of the team. I first met John when we hired him at CraveIt Restaurant Group where John played a pivotal role in overseeing Via Cibo and driving our growth in Western Canada. As our brands continue to scale, John’s expertise and leadership will be invaluable in guiding them through this exciting phase of expansion. In this key leadership position, John will concentrate on optimizing operational efficiency, elevating the guest experience, and supporting the ongoing growth of our franchised and corporate-owned locations. His extensive experience in the franchised food sector includes various senior leadership roles at Fat Burger, Crave IT Restaurant Group, Five Guys Burgers and Fries and Edo Japan.
“John brings a wealth of expertise that will help elevate our teams and brands including Rosie’s Burgers, Heal and Via Cibo in Western Canada. He is an excellent cultural fit, embodying an entrepreneurial spirit and a hands-on approach, working closely with our brand operators, financial teams, and partners. We are confident in his leadership as we continue driving growth through disciplined organic expansion and accretive M&A initiatives.”
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