Odd Burger Corporation has launched plant-based pizza at all restaurant locations in Canada.Â
The initial launch will feature four personal-sized eight-inch pizzas, including Cheese, Pepperoni, Hawaiian and Plant-Meat Lovers. The pizzas feature a hand-tossed pizza crust, providing customers with a premium pizza experience. The pizzas are made to order in only 1:30 seconds, utilizing its state of the art cooking technology, said the company.
“We see tremendous potential with our pizza launch, and I believe we are fulfilling an important need for affordable and delicious plant-based alternatives,” says James McInnes, CEO and Co-Founder. “The pizza market is a $160+ Billion/year industry and gaining market share in this sector provides a unique opportunity for Odd Burger.”
The pizza launch will be a limited time offer, which will allow the company to assess the sales data and customer feedback to optimize the product, it said.
“The company also plans on testing additional alternative crust options including gluten-friendly and low-carb pizza crusts if the initial launch is successful. The pizza launch is part of a larger trend in QSR restaurant chains launching personal-size pizzas onto the menu, and the company believes that providing more sustainable and allergy friendly alternatives is a gap in the market that it can fill,” it said.
About Odd Burger
Odd Burger Corporation is a franchised vegan fast-food restaurant chain and food technology company that manufactures a proprietary line of plant-based protein and dairy alternatives. Its manufactured products are distributed to Odd Burger restaurant locations through its foodservice line and also sold at grocery retailers through its consumer-packaged goods (CPG) line. Odd Burger restaurants operate as smart kitchens, which use state-of-the art cooking technology and automation solutions to deliver a delicious food experience to customers craving healthier and more sustainable fast food. With small store footprints optimized for delivery and takeout, advanced cooking technology, competitive pricing, a vertically integrated supply chain along with healthier ingredients, Odd Burger is revolutionizing the fast-food industry by creating guilt-free fast food that can be enjoyed at its restaurant locations or at home though its CPG line. Odd Burger Corporation is traded on the TSX Venture Exchange under the symbol “ODD” and on the OTCPK under the symbol “ODDAF”.
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