Advertisement
Advertisement

Tim Hortons brings back Special Olympics donut to support Canadian athletes

Date:

Share post:

Tim Hortons has announced the return of the Special Olympics Donut, a beloved initiative that helps raise funds for Special Olympics Canada. From January 31 to February 2, Canadians can purchase the Special Olympics Donut at participating Tim Hortons restaurants across the country, with 100% of proceeds supporting athletes with intellectual and developmental disabilities.

A Sweet Way to Support Inclusion

Now in its sixth year, the Special Olympics Donut campaign continues to make a meaningful impact on the lives of thousands of athletes. The donut itself is a delicious chocolate cake ring donut topped with white fondant, colourful sprinkles, and whipped topping. Its vibrant design symbolizes the themes of diversity and inclusion that are central to the Special Olympics movement, said the company.

Axel Schwan
Axel Schwan

“We’re so proud Tim Hortons restaurant owners, team members, and guests continue to come together every year to help make sports accessible to everyone through the sale of Special Olympics Donuts,” said Axel Schwan, President of Tim Hortons.

Making a Difference in the Lives of Athletes

Tim Hortons’ partnership with Special Olympics Canada extends beyond the donut campaign. The company also supports the organization through its FUNdamentals and Active Start youth programs, designed to help children with intellectual disabilities develop essential motor and sport skills through fun and engaging activities. These programs promote physical fitness, confidence, friendships, and overall well-being, it said.

Gail Hamamoto
Gail Hamamoto

Gail Hamamoto, CEO of Special Olympics Canada, expressed gratitude for the continued partnership: “Tim Hortons has been an incredible partner to our movement, and their continued support means so much to the more than 42,000 Special Olympics athletes across Canada and their families. Every year, I’m inspired by how Canadians rally behind this initiative. The funds raised through the Special Olympics Donut support programs that create life-changing opportunities for athletes with intellectual and developmental disabilities to thrive—not just in sport, but in their everyday lives.”

Athletes Feel the Love

For Special Olympics athletes like Julia Romualdi, this initiative is more than just a fundraiser—it’s a celebration of inclusion and support.

“I love seeing the Special Olympics Donut at Tim Hortons every year. It makes me feel so proud to know that so many people support athletes like me. Special Olympics has given me the chance to grow, meet friends, and achieve things I always dreamed of. Knowing that every donut sold helps more athletes join Special Olympics community sport programs is so exciting. Thank you for believing in us!” Romualdi shared.

Get Your Special Olympics Donut Before February 2

Canadians looking to support Special Olympics Canada can visit their local Tim Hortons and purchase a Special Olympics Donut while supplies last. Every donut sold helps create opportunities for athletes to build confidence, develop skills, and experience the joy of sport.

Related Retail Insider stories:

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles