Canada’s largest quick-service restaurant chain, Tim Hortons, has successfully raised over $200,000 through its Alberta Cares Donut campaign to support communities affected by the devastating wildfires that swept through parts of Alberta earlier this summer.
Tim Hortons says that the fundraising initiative, which saw widespread participation from restaurant owners, team members, and customers across the province, demonstrates the power of community solidarity in times of crisis. Jason Gash, General Manager of Western Canada for Tim Hortons, expressed his gratitude for the overwhelming support: “We’re incredibly grateful that guests across Alberta have supported their friends and neighbours who were impacted by the devastating wildfires earlier this summer.”
The campaign’s success is particularly meaningful for communities like Jasper, which bore the brunt of the wildfires. Local Tim Hortons restaurant owners in Jasper, Lyle and Sherry Hryniuk, shared their perspective on the initiative’s impact: “Through the support of each and every guest across Alberta who purchased an Alberta Cares Donut at Tim Hortons, we’re one step closer to getting back home and rebuilding our community.”
All proceeds from the sale of Alberta Cares Donuts will be donated to the Canadian Red Cross’s 2024 Alberta Wildfires Appeal. This fund provides crucial support for immediate and ongoing relief efforts, including financial assistance to evacuees, community support, recovery and resilience initiatives, and preparedness for future disasters within Alberta.
Melanie Soler, Vice-President of Emergencies at the Canadian Red Cross, commended the collaborative effort: “It is inspiring to see communities across Alberta coming together to support those affected by wildfires. The Red Cross will continue to provide support to people as they take their next steps toward recovery.”
The success of this campaign underscores Tim Hortons’ deep-rooted connection to Canadian communities. Since its founding in Hamilton, Ontario, in 1964, Tim Hortons has grown with nearly 4,000 restaurants across the country.
For those wishing to contribute further to the wildfire relief efforts, donations to the Canadian Red Cross’s 2024 Alberta Wildfires Appeal can be made online at www.redcross.ca or by calling 1-800-418-1111.
