Giant Tiger Stores Limited has announced a new three-year partnership with Kids Help Phone, launching an exclusive pink shirt to raise funds and awareness for Anti-Bullying Day on February 26.
Designed in collaboration with the Ottawa Art Gallery (OAG) and Ottawa-based artist and illustrator Nevada May, the shirt is available now in select Giant Tiger stores and online at GiantTiger.com. 100% of profits from sales will be donated to Kids Help Phone to support essential e-mental health services for youth across Canada.
With over 260 locally owned stores leading the way, Giant Tiger said it continues its commitment to driving meaningful change in communities nationwide.
“Giving back is at the heart of everything we do at Giant Tiger, and we are happy to continue our partnership with Kids Help Phone and spark a new collaboration with the Ottawa Art Gallery,” said Alison Scarlett, Head of PR, Communications and Corporate Social Responsibility at Giant Tiger Stores Limited. “This initiative raises vital funds for Kids Help Phone’s e-mental health services, fosters awareness, and unites our locally owned stores, employees, and valued customers. Supporting organizations that make a lasting impact ensures healthier, happier communities, and together, we are making a real difference for youth mental health in Canada.”
Art with a Purpose: A Community Collaboration
The retailer said this year’s design showcases Giant Tiger’s commitment to supporting organizations that drive lasting change. In partnership with OAG, Giant Tiger hosted a two-part workshop for youth aged 15-25, led by illustrator and comic book artist Andy Akangah. Participants created original t-shirt designs, and Nevada May’s artwork was selected as the official design for the campaign. To celebrate this collaboration, OAG will host a public exhibition, Creating Kindness, featuring these unique designs until April 27.
“To me, Anti-Bullying Day is about recognizing the power our words and actions have on others—and choosing to be good to each other. I’ve always been inspired by the way art can foster connection and understanding without needing words,” said Nevada May.
“When my design was selected for this campaign, I was thrilled to know it would be seen across the country, raising awareness and funds for Kids Help Phone. My goal with this piece was to create a sense of belonging—not just to a specific group, but to a broader community. Art has the power to shape how we see ourselves and the world, and I’m grateful for the opportunity to contribute to such an important cause.”
Strengthening Support for Youth Mental Health
Kids Help Phone is Canada’s only 24/7 e-mental health service, providing free, multilingual, and confidential support to young people.
“We are grateful to Giant Tiger for their commitment to creating safer, more inclusive spaces for youth across Canada,” said Jenny Yuen, Group Head & Executive Vice President, People Culture & Partnerships at Kids Help Phone. “This partnership highlights the critical importance of addressing bullying, a challenge faced by and impacting so many young people—from those being bullied, the bully, and those who witness it. The pink shirt serves as a symbol of kindness and community, encouraging people in Canada to promote positive change and inclusivity.”
Since 2023, Giant Tiger’s Anti-Bullying campaign has raised over $257,000 to support Kids Help Phone’s crisis response texting, professional counseling, Live Chat services, and Peer-to-Peer programs nationwide.
“We are incredibly proud to partner with Giant Tiger and Kids Help Phone to amplify the power of art in fostering empathy, understanding, and connection,” said Alexandra Badzak, Director and CEO of the Ottawa Art Gallery. “This collaboration not only helps raise awareness for Anti-Bullying Day but also empowers youth to express their experiences and challenges through creativity. The unique designs created by young artists, culminating in Nevada May’s outstanding work, remind us that art can be a powerful tool for change and a means of connecting us all to the importance of kindness and mental health support.”
How to Support the Initiative
Canadians can purchase the exclusive pink shirt at select Giant Tiger stores or online at GiantTiger.com to support Kids Help Phone’s essential mental health programs. To explore the new design and learn more about the initiative, visit gianttiger.com/pages/event-anti-bullying-day.
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