Black Friday

Leon’s Turns to Financing and Promotions as Canadian Shoppers Remain Cautious

Lee Rivett -
Leon's Furniture says customer financing helped lift average basket values during the third quarter of 2026. The retailer is preparing for an important November promotional period while Canadian shoppers remain cautious about major purchases and inventory delays continue.

Canadian Retailers Face Cautious Holiday Shoppers and Inventory Risks Ahead of Black Friday 2026: Hennick

Mario Toneguzzi -
With Canadian holiday spending expected to fall 14%, retail expert Alex Hennick discusses Black Friday trends, consumer price sensitivity and inventory management challenges heading into 2027.

Visualping Study Finds One-Third of Canadian Black Friday Deals in 2025 Were Cheaper Earlier in the Season

Mario Toneguzzi -
Visualping’s 2025 analysis of 2,500+ products reveals misleading Black Friday discounts at Canadian retailers, with some items costing 37% more than their earlier seasonal lows.

Retailers urged to start holiday advertising earlier as shoppers begin buying in September

Mario Toneguzzi -
Nearly half of Halloween shoppers began purchasing in September or earlier, while 81 per cent of Canadians plan to start holiday shopping before Black Friday, prompting calls for retailers to rethink advertising schedules.

More consumers turning to AI for online orders: Salesforce

Mario Toneguzzi -
Canada online sales grew 3% YoY to $668M USD, while online order volumes rose 1%.

Canadian Black Friday sales rise 6% as AI-driven shopping and Buy Now Pay Later surge: Salesforce

Mario Toneguzzi -
Salesforce data shows Canadian Black Friday sales up 6% YoY to $865M, with AI-influenced purchases, BNPL usage, and strong discount-driven demand leading the gains.

Canada Black Friday Sales Rise on Strong Holiday Demand

Craig Patterson -
Canada Black Friday sales rose 6 percent as shoppers spent more during early holiday deals, with flexible payments and mobile orders driving activity.

Competition Bureau warns against fake discounts

Mario Toneguzzi -
This type of tactic often pops up during major sale events, like Black Friday.

Inside Canada’s Black Friday Spending Shift

Lee Rivett -
Canadians enter Black Friday with rising local loyalty, stronger deal-seeking, and renewed interest in malls as values and strategy shape 2025 holiday spending.

Canadians set to paint Black Friday Maple Leaf Red this year

Mario Toneguzzi -
62% of Canadians said they plan to go “pro-Canada” this Black Friday

How Canadians shop Black Friday 2025: Vividata

Mario Toneguzzi -
Vividata’s Fall 2025 study shows Canadians blending social discovery, value hunting and online browsing as they prepare for Black Friday and Cyber Monday.

Is Black Friday Still Even A Thing? (Opinion)

Mario Toneguzzi -
Many retailers are starting earlier and spreading deals throughout the holiday season, starting as early as October.

Late Black Friday Drives Early Holiday Sales in Canada

Craig Patterson -
Salesforce data shows early discounts, strong online growth and AI-driven discovery shaping Canadian Black Friday and Cyber Week shopping in 2025.

Black Friday Trends: Canadians Support Small Businesses: Xero report

Mario Toneguzzi -
According to the report, across all regions, most Canadians intend to include small businesses in their holiday shopping this year, even when it costs more to do so, and 1 in 4 Canadians plan to increase their small business spending this year compared to last year. 

Black Friday set to surge as Canadians shop smarter for 2025: RCC

Mario Toneguzzi -
Holiday gift spending budgets remains stable at $975, but consumers are approaching purchases in 2025 with remarkable precision.

Black Friday dominated 2024 holiday spending, Moneris data shows; will it lead again in 2025?

Mario Toneguzzi -
Moneris data shows Black Friday was Canada’s busiest shopping day in 2024, driven by early deals and delivery concerns. See key 2025 holiday retail and fraud trends.

Canadians to spend $9.3B this Black Friday and Cyber Monday

Mario Toneguzzi -
Survey finds Canadians plan to increase Black Friday and Cyber Monday spending, focusing on discounts, free shipping, and strategic purchases.

Canadian Retail Sales Face Challenges Despite Black Friday Surge

Retail Insider -
Retail sales in Canada grew 1.8% YOY, but gains from Black Friday were offset by postal strikes, harsh weather, and the timing of Cyber Monday.

Black Friday Led Holiday 2024 Spending in Canada: Moneris

Craig Patterson -
Black Friday tops Moneris’ list of busiest shopping days for Holiday 2024, with insights into Canadian consumer spending patterns and trends.

Canadian Shoppers Prioritize Value and Caution This Holiday

Craig Patterson -
Canadian shoppers report frugal spending, Black Friday fatigue, and growing reliance on physical stores amid economic uncertainty.

Black Friday/Cyber Monday sales up from last year: Moneris report

Mario Toneguzzi -
A report from Moneris says strong sales were reported over the Black Friday/ Cyber Monday period.

Digital sales across Cyber Week for Canadian retailers reached $5.1 billion: Salesforce

Mario Toneguzzi -
Salesforce said Canada's holiday sales are up from a year ago.

Square and Afterpay surpass records this Black Friday and Cyber Monday with almost 6 million transactions in Canada

Mario Toneguzzi -
Square said Saturday, November 30, 2024 at 8:38 PM EST was the peak minute of shopping in Canada.

2023 Canadian Holiday Shopping Report Reveals Surging Demand for Discounts and Deals Amid Economic Caution [Interview]

Mario Toneguzzi -
The report reveals a surge in demand as economic caution influences consumer behaviour as we approach Christmas.

Black Friday 2023 Predicted to be Mixed Bag as Retailers try to Stay Afloat and Consumers Expect More [Feature Interview]

Shelby Hautala -
David Ian Gray discusses the changing dynamics of Black Friday in Canada, emphasizing the extended duration of sales and the need for managing consumer expectations at a critical time for retailers.
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