Greek quick-service restaurant and beloved Canadian family business, Jimmy The Greek, announced Wednesday its multi-year partnership with Toronto FC.
Rooted in a shared commitment to community, this partnership celebrates two key things that bring people together, food and sports, said the company in a news release.
“Toronto FC represents passion, tradition, and a strong connection to the community—values that align closely with our own,” said James Mitrothanasis, Director, Network Development. “As a Toronto-born brand with longstanding roots in the city, we’re thrilled to support the Toronto FC team and its fans by creating new opportunities for shared experiences.”
“As two organizations with community at the forefront, we are proud to partner with Jimmy The Greek to further our shared commitment to engaging fans across the Global Toronto Area,” said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. “Toronto FC fans
can look forward to new activations and collaborations on and off the pitch as we celebrate the diverse community of the game and Toronto with Jimmy The Greek.”
As an official partner of Toronto FC, Jimmy The Greek said it will be the first ever brand to present all pre-match player walkout ceremonies during regular season home games as well as present a dedicated promotional night.
Jimmy The Greek celebrates its 40th anniversary this year, having opened its first location in downtown Toronto in 1985. With 55+ locations, the brand continues to expand its footprint in Canada, building on momentum after the opening of its first dine-in restaurant concept introduced last year.
“We’re incredibly excited for what’s ahead,” said Nicole Mitrothanasis, Director of Operations, Jimmy The Greek. “This is a pivotal moment for us, not just in celebrating our history, but in shaping our future. We can’t wait to bring fans and customers together in new and exciting ways as part of what will be a truly memorable partnership.”
Related Retail Insider stories:
