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Apple Q2 2025 Earnings: $95.4B Revenue, Record EPS, and Services Hit All-Time High

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Apple Inc. has reported robust financial results for the second quarter of fiscal 2025, ending March 29, with quarterly revenue climbing 5% year over year to $95.4 billion, propelled by double-digit growth in its high-margin Services segment. Quarterly diluted earnings per share rose to a March quarter record of $1.65, up 8% from the same period last year.

CEO Tim Cook highlighted the company’s expanding product lineup and sustainability efforts: “We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads… We’ve cut our carbon emissions by 60 percent over the past decade.”

Apple’s Services revenue reached an all-time high of $26.6 billion, growing nearly 12% year over year, while iPhone sales topped $46.8 billion, up modestly from Q2 2024. Mac and iPad revenue also posted gains, while wearables showed a slight decline.

The company generated $24 billion in operating cash flow during the quarter and returned $29 billion to shareholders. CFO Kevan Parekh noted ongoing loyalty as a key driver: “Our installed base of active devices once again reached a new all-time high across all product categories and geographic segments.”

Apple’s board approved a 4% increase in its quarterly dividend to $0.26 per share, payable May 15, 2025. It also authorized a new $100 billion share repurchase program, underscoring confidence in long-term growth and shareholder returns.

Lee Rivett
Lee Rivetthttps://retail-insider.com
Lee Rivett, based in Vancouver, supports the digital distribution and technical backend operations of Retail Insider. In addition, Lee is also an active contributor to Retail Insider’s editorial content. His work includes technical reporting, international shopping centre tours, and feature articles on Canadian retail news.

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