Tim Hortons Camp Day raises $12.7 million for youth charity

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Tim Hortons says this year’s Camp Day campaign raised more than $12.7 million for Tim Hortons Foundation Camps, with proceeds supporting programs for underserved youth.

The company said the annual fundraiser, held July 15, brings the total amount raised through Camp Day since its launch to $287.7 million. According to Tim Hortons, the campaign has helped nearly 350,000 underserved young people participate in the organization’s multi-year development program.

The annual fundraising event sees restaurant owners donate 100 per cent of the proceeds from hot and iced coffee sales on Camp Day to Tim Hortons Foundation Camps. Additional money is raised through the sale of Camp Day bracelets, Camp Day donuts, Donation Badges and other fundraising initiatives organized by local restaurant owners and their teams.

The company said the funds support Foundation Camps, a charitable organization that provides youth development programming for underserved young people across North America.

“Once again, Tims guests and restaurant owners came together in a big way for Camp Day,” said Axel Schwan, President of Tim Hortons. “Every hot and iced coffee purchased on July 15 is a direct investment in a young person’s future, and I’m proud of what our communities accomplished together this year.”

Axel Schwan
Axel Schwan

The fundraising total reflects support from customers, restaurant owners and local fundraising efforts conducted during the campaign, the company said.

Tim Hortons Foundation Camps was established in 1974 by Ron Joyce in honour of his late friend Tim Horton. The organization says it delivers youth development programming designed to help participants build confidence, resilience, leadership and other life skills through experiences at camp and in the classroom.

According to the organization, nearly 350,000 young people have participated in its programs over the past five decades at no cost to participants or their families.

Caroline Barham
Caroline Barham

“Camp Day is a powerful reminder of what can happen when communities come together with a shared belief in creating brighter futures for youth. This year’s results are about much more than dollars raised,” said Caroline Barham, President of the Tim Hortons Foundation Camps board, and a Tims restaurant owner. “They represent thousands of acts of kindness and a commitment to supporting young people as they develop the confidence, independence, and skills that will serve them throughout their lives. Thank you to everyone who played a role in making Camp Day 2026 such a meaningful success.”

Tim Hortons said support for the foundation also comes from restaurant owners, guests, corporate sponsors, donors and community partners.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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