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BRIEF: More Store Closures for Canada this Month, Colton’s Couture Opens 3rd Store

BRIEF: More Store Closures for Canada this Month, Colton's Couture Opens 3rd Store

More Store Closures in January for Canada

Several more stores will be closing in Canada this month — the retail industry is constantly in flux (and plenty of stores will also open this year as well). Some of this month’s closures will be individual stores, while others will be shuttering of entire chains. 

By the end of this month all Town Shoes locations will have closed — US behemoth DSW Designer Shoe Warehouse bought the company in 2014 and in August of 2018, it announced that the Town Shoes nameplate would be discontinued, signalling the end of the iconic name. Sister nameplates The Shoe Company and Shoe Warehouse (with 113 stores between the two of them) will remain open, though we’ve noticed a few individual locations have recently closed as well. DSW got a bit experimental last year with the introduction of its sneaker concept GRAIL — its first store opened in Vancouver and more could follow if it takes off. 

TOWN SHOES PACIFIC CENTRE LOCATION (NOV 27 2018). PHOTO: LEE RIVETT

Reitmans’ athletic brand Hyba, which launched its own chain of stores in the fall of 2015, is closing its stores this month. The Hyba brand will still be available in Reitmans stores. Value-priced Hyba was considered to be a potential competitor to brands such as Lululemon, which has a cult following (not to mention considerably higher prices). 

Lowe’s recently announced that it would be closing 27 stores in Canada, most of which are under the Rona banner. Some aren’t happy — US-based Lowe’s bought Rona in 2016 and indicated at the time that all stores would remain open.

Crabtree & Evelyn, which is closing stores worldwide, has exited most if not all of its 19 remaining Canadian units. Retail Insider reported on the filing for creditor protection last month. 

US-based children’s retailer Gymboree is expected to declare bankruptcy for a second time in two years, and the fate of its stores in Canada is unclear. 

US women’s retailer Chico’s FAS has also announced that it will close about 250 stores under multiple nameplates — the retailer has only opened three Chico’s stores since it entered Canada in August of 2014 (all in suburban Toronto) as well as five White House Black Market locations, also all in Ontario. 

A few individual stores are closing this month as well, and some have already shuttered. Leon’s furniture closed two stores in Nova Scotia this month out of the blue — the company is reducing its store count and re-assessing its operations as it grows e-commerce. One shuttered Leon’s store was in Coldbrook and the other in Bridgewater. Halifax ReTales reports that Panache Luxury Linens in Halifax also shut suddenly without a sign on the door, or an explanation on social media. 

In New Brunswick, contemporary-priced Saint John-based Colwell’s Fashions is closing both its men’s and women’s boutiques in Brunswick Square after 30 years in operation. ‘Cultural department store’ chain Indigo is closing its 5,000-square-foot Granville Street location next month in downtown Vancouver — not a big loss following the opening of a much larger store on nearby Robson Street. After six years, footwear retailer Modern Sole in Sherwood Park, Alberta, is closing its Lakeland Drive store on January 31 . Interestingly, a Smitty’s restaurant, which has operated at Regina’s Southland Shopping Centre for decades, is closing as well. 

In an unusual move, Lush Cosmetics is exiting Thunder Bay’s Intercity Shopping Centre — Lush is otherwise seeing gangbuster sales in Canada and is significantly expanding many stores here.

This month Retail Insider also reported on store closings including Canada’s Hugo Boss flagship on Toronto’s Bloor St. W., Vancouver’s Enda B., a Walmart in Scarborough, and J.Crew store at CF Toronto Eaton Centre (which will be replaced later this year by a flagship Lululemon). 

Retail Insider will continue to report on store openings and closings throughout the year and the good news is that there will be more openings than closings anticipated. This month Retail Insider will report on international retailers that opened stores in 2018, as well as a forecast for this year. 

Colton’s Couture Launches 3rd Luxury Boutique in 2 years

Colton’s Couture at Metropolis at Metrotown in January 2019
Colton’s Couture at Metropolis at Metrotown in January 2019. Photo: Helen Siwak.

Curated luxury lifestyle boutique Colton’s Couture has launched its largest boutique offering to date with the opening of its Metropolis at Metrotown location just in time for the shopping period leading to Chinese New Year.

Similar in concept and design as the CF Richmond Centre location, the cool grey and black marble motif suits the 2,100-square-foot location. A key feature of the new location is the unique vault display of brushed steel with a ‘darkened wood’ patina. The display cases roll out using a hand-crank mechanism akin to those seen at historical libraries and will house popular outerwear brands such as Nobis, SAM.NYC, and furrier Mr & Mrs Italy.  

Colton’s Couture, which began as a private shopping club with a $25K membership fee, ventured into brick & mortar retail in 2016, and within three short years, has launched its third location with a fourth at McArthurGlen Outlet in the works for 2019.

Image: Colton’s Couture

The company will celebrate with a hard-launch in early 2019 with a series of invite-only ‘meet & greets’ with VIP clients, media, local influencers, and collaborators.

Starbucks Ramps Up Canadian ‘Reserve Bar’ Expansion

Starbucks, known for its coffee as well as an ever-expanding assortment of food and drinks, is further expanding into the Canadian market with its elevated Reserve concept

The highly experiential storefronts feature a ‘multi-sensory coffee experience’ that includes brewing methods such as the Chemex, Siphon, Clover brewing system, and Nitro Cold Brew taps, not to mention drinks such as the Nitro Cascara Cloud, Hazelnut Bianco Latte, Spiced Ginger Cold Brew, and House Affogato. Food offerings such as chorizo mac and cheese and a pear and brie flatbread are hits with consumers. 

Starbuck’s opened its first Reserve Bar in Canada in late 2016 in Ottawa, with a second opening on Main Street in Vancouver in early 2017. A Toronto location opened in February of 2018 and most recently, Starbucks opened an impressive 4,000-square-foot downtown Vancouver Reserve Bar which replaced a Tip Top Tailors store at CF Pacific Centre. 

Besides the food and beverage offerings, what sets Starbucks Reserve apart are gorgeous interiors. The impressive downtown Vancouver location features a modern and sleek design with a mix of rich walnut wood, marble, quartz, and powder coated metal and glass, with whimsical elements such as a piece of driftwood on the wall (sourced from Vancouver Island). Senior designer Erich Mele has worked on several projects (including the 20,000-square-foot downtown Seattle flagship). Vancouver-based manufacturer Peregrine created many of the fixtures in the new downtown Vancouver space, including the bar, countertops, wine and coffee racks, menu board, display tables, pastry showcase, art wall, condiment counter and marble slab frame.

More Starbucks Reserve Bars and even the brand’s Roastery are anticipated in Canada, and they could be much bigger than the Reserve Bars we’re seeing now. Sources are saying that a large downtown Toronto location could be in the works, which would span more than one level and be more in line with big stores such as a new Reserve/Roastery location in Shanghai. The biggest Starbucks Roastery location in the world, spanning a whopping 43,000-square-feet over four levels, will be opening this year on Michigan Avenue in Chicago (replacing a Crate & Barrel store). For those with a mind for space, that’s about an acre of coffee heaven. 

Foodtastic Hungry to Grow Portfolio of Brands Across Canada

Foodtastic Inc., the Quebec-based franchisor of multiple restaurant concepts is ramping up expansion after announcing a $47 million investment from Restaurant Royalty Partners.

This latest announcement is a boon for Foodtastic, which is already a leader in the restaurant franchising business in Quebec, with more than 50 restaurants including, La Belle et La Boeuf/The Beauty & The BeeeefCarlos & Pepe’s Taqueria, Souvlaki Bar (Greek Specialty), Nickels Deli, Bacaro Urban Pizzeria, and Enoteca Monza Pizzeria

Foodtastic will continue its organic growth plan, which has seen 15 new restaurants open in 2018, with 30 planned for 2019. Markets of interest include its home province of Quebec, as well as Ontario, Alberta, and British Columbia.

Image: Foodtastic
  • Foodtastic is expanding its Flagship La Belle et La Boeuf/The Beauty & The Beef) concept, Winner of Best Burger Award 3 years running. The bar area features every major sporting event on giant screens. Ideal spaces are 4,500- to 5,000-square-feet in super regional malls, open-air centres, outlet centres, and along busy streets.
  • Foodtastic opened its Souvlaki Bar Concept in 2014 with Superstar Greek Singer Mihalis Xatzigiannis, with immediate success. Souvlaki Bar has also positioned itself for Food Court Counters and is among the Top 3 in sales at major malls like Carrefour Laval and Rockland Centre. For the restaurant concept, again super regional malls, open-air centres, outlet centres, and busy streets are ideal, and the size is 3,500- to 4,000-square-feet.
  • Enoteca Monza Pizzeria Restaurants, a growing, Montreal-based full-service Italian-restaurant concept with a state-of-the-art food commissary. Ideal spaces are 5,500- to 6,000-square-feet in super regional malls, open-air centres, outlet centres, and along busy street

Foodtastic seeks quality restaurant concepts to acquire, and another announcement is imminent. In the meantime, the company continues to grow its core brands in markets across the country.

For Ontario (not including Ottawa), Alberta, and BC, landlords may contact Tony Flanz Think Retail. For Quebec, the contact is Richard Gareau, and for Ottawa, it’s David Cantor.

My Roti Place Opens its Fourth Toronto Location

My Roti Place, Toronto’s beloved made-to-order roti restaurant, continues its expansion with the official opening of its fourth location in Toronto’s Parkdale neighbourhood at 1376 Queen Street West.

Located in the space formerly held by Bacchus Roti, guests can dine in or pull up a stool at the restaurant’s bar. This is the brand’s first licensed location which will offer artisanal cocktails designed in-house by the My Roti Place team.

My Roti Place opened its first Toronto location on Queen Street West in May of 2018 and quickly established a growing fanbase in the city. Committed to using authentic, fresh, ingredients paired with complex flavours and Indian inspired curries, My Roti Place’s “build your own roti” menu, allows customers (from vegans to meat-lovers) to customize their roti.

For those who like to play with fire, the Parkdale location will also offer guests the opportunity to go head-to-head with Chef Karthik Kumar and take on the My Roti Place #AgniChallenge! Contestants will have a chance to win their meal, by attempting to eat Canada’s SPICIEST roti in 20 minutes or less. Agni, meaning fire, in Sanskrit, truly captures the essence of this dish which layers 11 different chilies, peppers and spices making it the HOTTEST curry My Roti Place has to offer.

We wish all challengers the best of luck!

Planet Fitness Expands to Keep Canadians from Expanding

Planet Fitness launched its first Alberta club in Grande Prairie at 11120 100th Avenue. This is its first club to enter Alberta, and its fifth location operated by the ECP-PF Holdings Group, Inc. in Canada.

The new location is 22,000-square-foot and will offer brand new cardio machines, new fully equipped locker rooms with day lockers and showers, two massage chairs, many full-size flat screen televisions, a 30-minute express circuit, four HydroMassage beds, three stand-up tanning beds, two lay-down tanning beds and one Total Body Enhancement booth. The club will be open and staffed 24 hours, seven days a week.

Planet Fitness prides itself on offering extremely affordable memberships and a unique Judgement Free Zone® unlike any other gym, where members experience a hassle-free, non-intimidating environment.

The next phase for Planet Fitness is adding locations to their 4 open locations in BC, in Abbotsford, Kamloops, Nanaimo, and Surrey. They have announced that there will be a few more locations opening up this year – a second location in Surrey, in North Vancouver, and in Chilliwack, all of which are at various stages of planning and development.

IDS 2019 Expands with Toronto Launch of New IDS Contract

Canada’s largest design exposition and conference, IDS Toronto 2019, will take place from January 17-20, 2019 at the Metro Toronto Convention Centre. Bringing together the world’s most creative minds, innovative brands, celebrity speakers and disruptors, IDS Toronto is a destination for the exploration of the intersection of commerce and design in Canada. The show has expanded this year and will include two key retail discussions.

Marcella Au, associate at Quadrangle presents ‘Retail Therapy: Design Principles for the Future.’ This panel brings together retail experts from a wide range of backgrounds to share their insights on how retail and roll-out are changing, emerging trends, and facilitate a discussion examining experiential retail, large format flagships, target demographics, space sharing, pop-ups, and technology.

Mike Dobbell, Partner Jam3 presents ‘Digital, and the Future of In-Store Retail’ which will encourage discussion on the digital future of retail and the latest in digitizing the in-store experience and why digital applications make a profound difference in today’s retail landscape. The seminar will also review the merit of interactive installations and how to extend the customer’s digital experience beyond the store.

IDS Toronto 2019 has moved to the south building of the Metro Toronto Convention Centre (instead of the previous location in the north building) and feature a new floor plan designed to be dynamic and encourage more interaction with exhibitors, increase swell time at the event, and enhance the overall experience.

‘From Rachel’ Tights Stretching Across North America and Beyond

Founded in 2014, Canadian tights subscription service, From Rachel, has seen a huge change in the retail landscape since its inception. More specifically, a 300% growth year-over-year as more consumers head online for purchases.

From Rachel was founded by three friends from Montreal – Carolyne, Alyeska, and Melanie. The three were looking for a way to refresh their wardrobes and noticed a gap in the market for high-quality tights. After several years of hand delivering tights, working out of Alyeska’s basement, an appearance on L’oeil du Dragon, the company experienced a 1300% increase in client growth outside of Quebec.

An appearance on Dragons Den in October 2018, garnered a deal with Michele Romanow, who is the latest to join the brand’s team of investors that includes François Arbour (founder of Premium Beat, a Shutterstock company), Yves-Éric Laliberté (CEO Stream the World) and Jean-François Bouchard (founder of Sid Lee and C2 Montreal).

The brand’s subscription service allows customers to select their delivery frequency, tight quantity and style preferences, making it a completely bespoke experience for each person.

DX3 Conference Returns to Toronto March 6 – 7, 2019

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By Craig Patterson  

The popular DX3 Conference will be held again on March 6-7 at the Metro Toronto Convention Centre, and it is expected to be bigger and better than ever. More than 60 industry speakers and 50 immersive exhibitions will be part of the event that is expected to see more than 4,000 attendees over the two days. [Buy Tickets Here]

DX3 is considered to be Canada’s leading conference for retailers, marketers and tech innovators, and this year it’s under new management. Given the massive attendance, DX3 is also a great place for networking as well as hearing from industry insiders.

With a focus on celebrating diversity, key industries such as cannabis and A.I., and how technology and female entrepreneurs are changing the retail landscapeDX3 2019 will feature the brightest minds to provide engaging content and exhibits for Canada’s retailers, brands and agencies,” said Hifazat “Faz” Ahmad, President and CEO, DX3. 

Some interesting talks will be part of this year’s DX3, including on topics such as: 

  • Fearless Female Entrepreneurs — the panel will be moderated by Michele Romanow, Dragon on  CBC’s Dragons’ Den and Cofounder of Clearbanc,

  • Cannabis Spotlight –The Next Big Thing in Retail

  • How AI Helps Create Personalized 1:1 Customer Relationships, 

  • Future of Agencies and Brand Strategy Vs. Business Strategy,

  • Transformation in the Retail Industry

  • Disruption as a Tool for Innovation, and

  • Industry Spotlight: Bank as a Retailer.

 “DX3 2019 will showcase a line-up of diverse and thought-provoking talks, workshops and exhibits so that our guests will be able to take fresh new perspectives and disruptive technologies back to their clients,” said Azka Ijaz, Content Director, DX3. “It’s more than a conference, DX3 is an interactive hub where Canada’s most creative minds in retail, marketing and tech come to learn, exchange ideas and make relationships with interesting people that can last a lifetime.”

A broad range of speakers will share powerful content about current digital, marketing an retail trends. Speakers include top executives from international and Canadian businesses such as Decathlon, Starbucks, TD Bank, BMO Financial Group, eBay, LCBO, Snap Inc., MediaNet, Turo, Endy, Hiku, Aldo, Viral Nation, Knix, Paramount Fine Foods, Nielsen Canada, Church + State and mini mioche. Speakers will take to the stage at DX3 2019 to share powerful content about current digital, marketing and retail trends.

As well, exhibits at DX3 will offer immersive experiences that will also allow guests to interact hands-on with the latest technology and content strategies. This year’s exhibitors at DX3 include Vitamin Talent, Heyday, Creative Niche, EY, Nielsen, Manage Engine, OFI, Peersway, ShipStation, Pelmorex, and Royal Roads University, among others. 
 
Tickets to DX3 are now available to purchase, can be found here.

As well, members of the media that are interested in applying for accreditation can email michelle@clutchpr.com

We look forward to seeing everyone there, as Retail Insider will also be in attendance.

*Partner content. To work with Retail Insider, email: craig@retail-insider.com.

Hillcrest Mall Completes Overhaul as it Looks to the Future

AN EXTERIOR VIEW OF HILLCREST’S NORTH WING, DESIGNED BY MMC ARCHITECTS. DISTINCT EXTERIOR ELEMENTS INCLUDE A STRUCTURAL GLASS ENTRANCE AND WAYFINDING SIGNAGE. VISITORS WALKING THROUGH THE NEW BRIGHT AND AIRY GLASS VESTIBULES ARE GREETED WITH NATURAL LIGHT, ILLUMINATING INTERIORS AND TOP-TIER BRAND STOREFRONTS. PHOTO: KAILEE MANDEL

Located in the heart of Richmond Hill, Oxford PropertiesHillcrest  opened on August 8, 1974. The shopping centre is located on a 46-acre site on the northwest corner of Yonge Street and Carrville Road. The original four anchors were Kmart, Sears, Simpson’s, and Loblaws Supermarket. The architects were Bregman and Hamann with the interior designer being Robert Meiklejohn. The vision for the interior was both a place to shop and a focal point for community activity. This vision is still the heart of Hillcrest today, reflected in its strong community partnerships and ongoing sustainability efforts. For more about the history of Hillcrest, see our Retail Insider Mall Profile.

HILLCREST’S INTERIOR AND EXTERIOR RENOVATION WAS COMPLETED IN THE LATTER MONTHS OF 2018. NOW, THE CENTRE LOOKS TO THE FUTURE, SEEKING INTERESTING RETAILERS THAT CLICK WITH ITS SHOPPER DEMOGRAPHIC. PHOTO: KAILEE MANDEL

Renovations

Fall 2018 saw Hillcrest unveil its completed interior renovation and newly developed North Wing, introducing the #HillcrestGlowUp campaign to mark the milestone. Looking back, Hillcrest’s transformation started in 2015 with Hudson’s Bay. The renovation combined two separate Hudson’s Bay anchors (one for women’s fashion, and the other for men’s fashion and home furnishings) into one larger 136,915 square foot store including a new exterior facade. The renovations continued with the South Wing development, opening October 26, 2016. This space, formerly the Hudson’s Bay Men’s and Home Store, became Sporting Life (40,000 square feet) and H&M (21,000 square feet).

HILLCREST’S SOUTH WING OPENED IN 2016, USHERING IN A NEW CHAPTER FOR HILLCREST AND THE BEGINNINGS OF WHAT WOULD BE CALLED THE #HILLCRESTGLOWUP. PHOTO: DALE WILCOX

In July 2018, the South Wing added West Coast Kids (17,000 square feet). A unique point of differentiation for West Coast Kids is the entrance configuration. With only an exterior point of access, the proximity of West Coast Kids to a shallow parking field means access and egress to this retailer is simplified.

In 2018, the renovation continued with the North Wing expansion spanning 133,000 square feet. The space formerly belonged to Target which closed in Spring 2015. Over the past few months, the centre welcomed a series of retailers.  They include HomeSense/Marshalls (46,450 sq. ft.) on September 18, Old Navy (15,005 sq. ft.) on October 24 and Indigo (22,460 sq. ft.) on November 19, 2018. Other newly opened retailers include honey (3037 sq. ft.), Swarovski (1213 sq. ft.), Uncle Tetsu (440 sq. ft.), Carbon (1286 sq. ft.), Beautyco. by Shari Gold (1021 sq. ft), and Lindt (2924 sq. ft.) and Ashby Grove Men’s Fine Grooming Barber Shop (645 sq. ft.).

Interior and exterior renovations commenced March 12, 2018 and were completed by October 2018. The upgrades included modernized ceiling treatments, column treatments, new tile floors, retrofitted lighting, renovated washrooms, and new entrances (Entrances 1 and 6). The food court’s footprint expanded, growing to 500 seats from 277. The exterior design includes distinct exterior facades, structural glass vestibules, exterior wayfinding and a redesigned ring road.

New stores and amenities combine to create a curated collection of lifestyle retailers reflecting Hillcrest’s demographic. The shopping centre attracts young suburban families with the head of household averaging an age of 38. The centre is predominately frequented by females which make up 70% of its shoppers. The average household income is $117,420 per year with 47% of households in the trade area earning over $100,000 per year. Lisa Resnic, Hillcrest’s Marketing Director & Specialty Leasing mentions “these are brand savvy families that value spending time together as a family and value a sense of loyalty and strong community.”

IT’S COOL TO BE KIND. IN CELEBRATION OF HILLCREST’S RENOVATION AND NEW RETAILERS, HILLCREST LAUNCHED A SERIES OF PHILANTHROPIC EFFORTS. PICTURED HERE IS ITS SANDGATE WOMEN’S SHELTER DONATION DRIVE, DESIGNED TO CREATE AWARENESS AND DRIVE TRAFFIC TO ITS NORTH WING, WHILE BEING A FORCE FOR GOOD. PHOTO: RENEE SUEN

To celebrate completed renovations, Hillcrest’s  marketing team created a series of events based on a Glow Up Transformation theme. A Glow Up (noun) is a dramatic before-and-after transformation. The events partnered the new retailers with local community organizations. The events centered on giving back to the Richmond Hill community while celebrating. The first event was designed to drive customer traffic to HomeSense while collecting housewares, toiletries, clothing, toys and books for domestic abuse survivors at Sandgate Women’s Shelter. The first 50 guests that donated received a $10 Hillcrest gift card. Shoppers Drug Mart and Hillcrest Dental Centre made generous donations including lifestyle products and dental kits for adults and children. The results? Hillcrest collected products valued at over $15,000 with a total weight of over 1000 pounds.

CODING CORNERS INSIDE OLD NAVY WERE HOSTED BY TRACEY MOORE AND CELEBRATED THE STORE’S GRAND OPENING. FACILITATED BY CREATE IT, KIDS PARTICIPATED IN CODING AND ROBOTICS ACTIVITIES HELPING STRENGTHEN COMPUTER LITERACY WITH EXPERIENTIAL LEARNING. OLD NAVY MADE A SIGNIFICANT DONATION TO BOYS AND GIRLS CLUBS OF YORK REGION. PHOTO CREDIT: HILLCREST

The second event, Hillcrest partnered with create IT to celebrate the opening of Old Navy and raise funds for the Boys and Girls Club of York Region. Hosted by Cityline’s Tracy Moore and facilitated by create IT, robotics and coding workshops were hosted inside Old Navy on opening day. Guests between the ages of 5 to 10 years old learned skills in coding, video game design and problem-solving alongside Boys and Girls club members, with Old Navy making a donation to the organization. Resnic says “these events resonated well with Hillcrest shoppers as they incorporated their values of community, learning and giving back. The events were a great way to celebrate the transformation of Hillcrest  from an ugly duckling to a beautiful swan.”

What’s Next for Hillcrest?

For 2019, Hillcrest is focusing on “rightsizing” its retail spaces. Rightsizing is the process of reviewing the size of existing stores upon lease renewal to ensure the space still meets the retailer’s needs. This may include reducing/increasing square footage or proximity to complementary stores. For example, Aldo Accessories and Aldo swapped spaces with SoftMoc. This allowed SoftMoc to relocate to a larger space while Aldo was able to move to a smaller location which better fits its needs.

The leasing team will be actively reviewing retailer spaces as leases are up for renewal. Ryan Da Silva, General Manager, Hillcrest says, “rightsizing allows Hillcrest to attract both larger retailers as well as utilize smaller spaces that appeal to boutique or pop up retailers. This process helps to ensure that Hillcrest  has a unique retailer mix. We are analyzing our dwell time statistics to ensure optimal store layout and shopper engagement at Hillcrest.” Dwell Time is a metric measuring the amount of time shoppers spend within the shopping centre. It is useful for both retailers and mall operators as evidence shows that customers are more likely to make a purchase the longer they spend browsing in-store.

Food options are increasing at Hillcrest with the addition of Szechuan Express serving fast and fresh Chinese food to the Food Court in early 2019.

The renovations are appealing to the shoppers at Hillcrest. Customer feedback on the final look and feel has been overwhelmingly positive. According to Resnic, “Hillcrest has transformed from a dated mall to a brighter and more welcoming destination. Throughout the renovation and redevelopment sales continued to increase, culminating in November with a sales productivity increase of 6.6 per cent and sales of $578.00 per square foot on a 12 month rolling basis. Traffic for the month of December showed an increase of over 18 per cent on a 12 month rolling basis.”

Analysis

Hillcrest is expecting to see vertical development and population intensification to York Region. In 2016, the region forecasted a population increase of 11.3%. This is buoyed by the addition of 8,800 new residential units within a 5 kilometer radius., including 5 soon to be completed condo developments. This added population density will attract even more shoppers to Hillcrest.

Looking into the future, the long term vision of the trade area is to create a mixed-use centre that features high density development, transit-oriented options, major commercial/retail and new public spaces including parks. Three draft land-use and design scenarios have been created to illustrate potential future developments.

PHOTO: CITY OF RICHMOND HILL

With the intensive development scenario of the trade area, this could be assisted with the potential rise of autonomous vehicles. With the reduction in the reliance of large-scale parking, the parking lot could be reallocated to additional development. In addition, the proposed Yonge Subway Extension to Richmond Hill could help to bring shoppers to Hillcrest. There is the potential ridership of 165,000 users per day using this new line extension.

Oxford Properties recently introduced its new 40,000 square foot food market concept ‘Market & Co.’ to Upper Canada Mall in Newmarket in fall – which is also owned by Oxford Properties. With the increasing population growth and density at Hillcrest, the leasing vision incorporates a ‘food experience’ strategy. This includes leasing opportunities for food vendors including unique pop-ups, new vendors inside Hillcrest’s food court and premium casual restaurants.

Overall, the future looks bright for Hillcrest. It’s positioned to be successful now and into the future as a hub for Richmond Hill. We are excited to see the next evolution of Hillcrest.

How Restaurants are Wooing ‘Flexitarians’

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By Sylvain Charlebois, Professor in Food Distribution and Policy at Dalhousie University and Senior Director at the Institute of Agrifood Analytics at Dalhousie University

Restaurants are struggling to respond to consumers who are rapidly shifting away from animal protein.

According to a recent study by Dalhousie University, nearly one in five Canadians have decided to either reduce the amount of meat they consume or have outright eliminated it from their diets.

Add the fact that 63 per cent of the estimated 6.4 million Canadians who purposely restrict the amount of animal protein they consume are aged 38 or under, it’s clear that the economic influence of the anti-meat movement can only increase. That’s a scary thought for steakhouses out there.

But the food service industry is showing it can adapt and be successful in an environment where demand for animal protein is becoming more fragmented.

As Canadians are eating less meat, restaurants are wooing what are known as flexitarians, those who haven’t totally given up meat but are trying to eat much less.

In fast food, A&W’s “Beyond Meat Burger” is a good example. The item sold out a month after its release at some locations and was reportedly selling better at many outlets than the chain’s iconic Teen Burger.

Its success is due to the principle of normalizing the offer. The “Beyond Meat Burger” was just part of the regular menu, and tasted almost the same as other top sellers at the restaurant.

No all-beef patties, but special sauce!

Even McDonald’s is adjusting. Anyone can now order a meatless Big Mac. In some outlets I’ve visited, they even had a picture of the product: It’s a bun, lettuce, tomato, sauce and that’s it. No patty.

That’s stunning when you think of how McDonald’s had positioned itself for decades as the premiere ambassador of the Canadian beef industry.

In fine dining, more restaurants are adding vegetarian and vegan options to their menus. Some cities like Toronto now have neighbourhoods with clusters of vegan restaurants and shops. Fairs, festivals — hardly a week goes by without hearing about some event where a meatless world is showcased. Little more than 20 years ago, veganism was almost frowned upon. Today, it is often celebrated.

And given that 20 per cent of Canadians are reducing the amount of meat in their diets, odds are that at least one person in every social group or family is a vegan or vegetarian.

Menus are much more inclusive now, since most dietary preferences tend to coexist.

‘Flexitarians’ on the rise

Which brings us to the concept of “flexitarianism,” or consumers who have consciously decided to reduce their meat consumption, but only on a part-time basis.

More than 3.5 million Canadians consider themselves flexitarians, according to the Dalhousie findings, or what some may call conscious carnivores.

That group, most of them Baby Boomers, are really the bridge between the mass food market and the devoted meatless crowd. And so flexitarians are the ones being targeted by the food service industry.

People become flexitarian for a variety of reasons. Usually it is out of concern for the environmental footprint of the livestock industry, animal welfare or one’s own health. Or perhaps flexitarians want to save a few dollars by opting for a cheaper protein alternative than meat.

It’s not surprising to see many Boomers becoming flexitarians. Some may even argue that flexitarian Boomers are acting out of guilt regarding their lifelong meat-eating habits.

Generational pressures are also real. Many flexitarians likely have children who are vegans or vegetarians, or may have friends who are not eating meat.

The same Dalhousie University survey suggests that most consumers with no particular dietary preferences are satisfied with options offered by restaurants. Vegetarians also seem pleased, as do flexitarians, given the flexible nature of their diet.

Vegans want full-on vegan restaurants

For restaurants, serving flexitarians is obviously less onerous because their dietary preferences give both the industry and consumers more leeway. That’s the market A&W’s “Beyond Meat Burger” seems to be aiming for, so we shouldn’t be surprised to see an increasing number of meat-free options in the future. This is only the beginning.

Vegans are a different story. The vegan diet is more restrictive, which makes it more difficult for retailers to manage expectations. Vegans appear to visit mostly vegan restaurants and may not venture beyond food service establishments that are not utterly committed to the strict lifestyle that is veganism.