The Canadian Federation of Independent Business (CFIB) says it welcomes Ottawa’s confirmation that the remaining $623 million in the Canada Carbon Rebate payments for 2024-25 will soon be returned to small businesses. Six hundred thousand (600,000) small firms in eight provinces will receive the rebate with various amounts per province.
Dan Kelly
“This is good news for small businesses who have been waiting for the money they’re owed. After another challenging year, small firms could really use this chunk of cash,” said Dan Kelly, CFIB president.
“But there’s still work to be done. We’re calling on Ottawa to act quickly and pass legislation to ensure the rebates are tax-free and to deliver on government’s promise to extend the original filing deadline so that more small firms can qualify.”
Legislation to proceed with these changes is proposed in the 2025 budget.
“This will end the long battle against the consumer/small business carbon tax,” Kelly said. After stalling on paying promised rebates for small business for five years, government finally dispersed $2.5 billion in December 2024. This represented only a fraction of the total carbon tax revenue paid by small firms.
“It is a relief that the government has cancelled this carbon tax and delivered on the final annual installment to small firms.”
Consumers received their final quarterly rebate in April of this year.
The CFIB said rebates will be based on the number of T4s issued by an employer, and the Canada Revenue Agency will automatically issue the rebates to eligible businesses in Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador.
Total rebate by province
Example rebate for an employer with 10 FT/PT employees
Alberta
$159.5 M
$1,200
Saskatchewan
$42 M
$1,530
Manitoba
$34.3 M
$1,110
Ontario
$338.6 M
$980
New Brunswick
$13.4 M
$690
Nova Scotia
$18.3 M
$780
Prince Edward Island
$2.9 M
$560
Newfoundland and Labrador
$14.1 M
$1,270
Corinne Pohlmann
“While the federal carbon tax has been unfair to small businesses from the start, small firms will finally receive some relief and long-awaited clarity. This wouldn’t have happened without CFIB’s relentless advocacy. We held the government accountable by having over 200 meetings with officials, getting provincial premiers on board and collecting over 27,000 signed petitions,” said Corinne Pohlmann, executive vice-president of advocacy. “This is a final win for small businesses who paid into the carbon tax system for years without seeing a dime in return.”
For more information on CFIB’s work on carbon tax, visit cfib.ca/carbontax.
The CFIB is Canada’s largest association of small and medium-sized businesses with 100,000 members across every industry and region.
New data reveals staffing issues are by far the biggest struggle for hospitality operators right now. Silverware POS, a Canadian POS provider supporting restaurants and hotels across North America, partnered with Angus Reid for a pulse check on the state of hospitality as we near the end of the year – what are owners, operators and staff really struggling with right now?
Some of the findings were shocking, especially the overwhelming concern for staffing across the board.
The 2025 Canadian Hospitality Service Report found that:
Staff shortages remain the primary operational barrier for providing seamless service across all demographics, industries, and regions (31% overall).
Hotels/Resorts have been hardest hit by staffing shortages over the last 12 months, with 46% reporting impacts, compared to 31% of bars/restaurants
Hiring experienced staff is the biggest difficulty overall (30%), particularly in Hotels/Resorts (57%)
Guests’ demand for affordability is the second biggest challenge (24%), especially in Restaurants/Bars (31%)
Service delays are the most common guest complaint overall (31%), especially for restaurants/bars (44%).
The cost of food and drink is also quite high (39%) for both bars/restaurants and hotels/resorts
The biggest risk to businesses’ success in the next 12 months is rising costs (39%) and economic slowdown (32%), especially for those in Ontario (37%) and among restaurants/bars (49%)
If a POS system were to shut down for a day, most Canadian hospitality workers would be concerned about revenue loss (48%), with those in Alberta and restaurant/bar operators showing the most concern (59%)
In the next year, most Canadian hospitality staff are likely to invest in staff productivity tools (labour management, scheduling) (31%)
Sam Brenner, Vertical President of Silverware POS, who oversees Silverware which is owned by Full Steam with about 90 other businesses, said staffing shortages and economic uncertainty are affecting both operators and consumers. “These four things mixed together can create a bleak picture,” he said, referencing staffing, consumer hesitancy, rising costs, and economic uncertainty.
Despite these challenges, Brenner expressed optimism about the industry’s long-term resilience. “All you have to do is look at COVID to see how resilient hospitality really is,” he said. He added that consumers continue to seek experiences such as nights out at pubs, resorts, or restaurants, which gives him hope for the sector.
Brenner outlined strategies for hospitality businesses to remain resilient, emphasizing the importance of staff retention and guest experience. “If you’re short on staff and a dish takes 20 minutes longer than it normally would… those things are basically dings against the guest experience,” he said. “If you’re going to survive and be resilient, you have to go all in on the guest experience.”
He also highlighted the role of company culture in attracting and retaining talent. “It’s not just about finding good staff, it’s retaining the staff that you have,” Brenner said. “When you go to a local pub or favourite restaurant, the same person greeting you gives you a sense of a good experience.”
Discussing Silverware POS, Brenner described the company’s 30-year history and its tailored approach to point-of-sale solutions. The POS business was started “in the scrappiest, most grassroots way possible” with coding done right at the bar, Brenner said. He added that the company has deep integrations with property management systems such as Maestro and works to customize solutions for hotels, resorts, and fine dining restaurants worldwide.
Brenner credited Silverware’s longevity and customer success to its team. “The average lifespan of our staff is way more than 10 plus years. Our head of implementations and onboarding has been with us 20 plus years. Our head of customer success, 15 plus years,” he said.
Despite acknowledging industry challenges, Brenner remains hopeful. “We come back to what we all love about the hospitality industry. We’re going to keep going out to restaurants, enjoying beautiful properties, wanting that human connection. That gives me a lot of hope for the future,” he said.
OpenRoad Auto, one of Canada’s largest automotive dealership groups, has become the majority shareholder in NewRoads Automotive Group (NewRoads), an established Ontario dealership group with deep community roots.
The move brings together eight NewRoads dealerships with OpenRoad’s four existing Ontario operations forming OpenRoad Auto Ontario, a combined network of 12 retail locations across Ontario.
Christian Chia
“NewRoads has built an outstanding reputation in Ontario’s York region and beyond, with a culture of service and community values that align with ours at OpenRoad,” explained Christian Chia, CEO of OpenRoad Auto.
“By combining our operations, we are strengthening our presence in Ontario and enhancing our ability to serve customers across multiple brands, including Toyota, Mazda, Honda, and Subaru – brands that are core to OpenRoad – and iconic brands from General Motors of Canada and Stellantis that are new to our group.
“We are excited to welcome Michael and the entire NewRoads team into the OpenRoad family.”OpenRoad also looks forward to welcoming more than 460 existing NewRoads associates to OpenRoad Auto, further expanding the group’s Ontario team.
Founded in 1968, NewRoads Automotive Group has consistently been recognized as a leader and employer of choice in the Canadian retail automotive industry. Its long-standing commitment to customer care and community engagement mirrors many of OpenRoad’s own mission and values, said the news release.
Michael Croxon
“In the past few years, I have been approached by many of Canada’s largest auto groups, but ultimately, I wanted to ensure we work with a partner that shares the same values that we do, and that partner is Christian Chia and the OpenRoad Auto team,” said Croxon.
“This is an opportunity for me to keep working in the industry that I love while also ensuring the long-term future of NewRoads is in the best possible hands. I look forward to working with OpenRoad and continuing to build upon the strong and trusted foundation we have established here in Ontario.”
OpenRoad Auto now operates 44 locations across Canada, representing 25 automotive brands, in addition to seven collision centres and a growing presence in the Ontario market.
Canadian hotels are on pace to exceed expectations thanks in large part to Canadians choosing to travel domestically, helping offset the drop off in U.S. tourists. While patriotism remains strong, economic weakness could soften the outlook for Canadian hotels. But soccer could save the day, according to a new report by commercial real estate firm CBRE.
“Month-over-month and year-to-date data through July shows the pace is stronger than we had anticipated. Predominantly on Average Daily Rate (ADR) growth; less so on occupancy, which has been relatively flat,” said CBRE Hotels Senior Vice President Nicole Nguyen. “Still, the year would have shaped up very differently if Canadians hadn’t shown their national pride with domestic travel the way they have so far.”
Nicole Nguyen
Looking ahead the question is whether Canadians will continue to let patriotism shape their travel decisions, especially if the economy slows and disposable incomes suffer. CBRE Hotels Canada Industry 2026 Outlook notes that numerous economic challenges loom which could impact business and leisure travel demand.
“Canadians want to continue supporting the domestic industry and most are less enthusiastic about going to the U.S.,” said Nguyen. “But at some point, if the economic tap turns off, then that patriotic travel will decline as well because all travel, domestic and international, will become a luxury.”
Key Indicators to Remain Steady
CBRE is forecasting the key hotel market indicators – Revenue Per Available Room (RevPAR), Average Daily Rate and Occupancy – to remain steady over the next three years.
It said RevPAR will stay positive in most Canadian markets in 2026; between 2% to 4% over 2025 RevPAR for most markets, returning to pre-pandemic levels. National occupancy is forecast to go no higher than 66% for 2025, 2026 and 2027, while ADR is projected to rise to $216 in 2026 and $221 in 2027.
But there are already signs that Canadians are changing spending and travel habits to save money. Canadian domestic air passenger data is flat year over year while drive travel is up. “It means people are trying to pare back travel budgets,” Nguyen said. “They’ll drive somewhere four hours away versus flying. People might be making decisions with austerity in mind.”
She pointed to a recent Conference Board of Canada survey of travel intentions which showed a growing percentage of respondents citing financial reasons as the primary reason for not taking or being unsure about taking an overnight vacation trip. “They’re concerned they can’t afford to travel.”
Limited New Supply
Canadian hotel supply growth has been running below the long run average since 2019, with new supply increasing the available room nights increasing at less than 1.0% per year between 2020 and 2024. But supply is forecast to grow by 1.5% in 2026 and by 2.1% in 2027, according to CBRE’s forecast.
“The hotel pipeline is ramping up, albeit slower than expected,” said Nguyen. “Projects are taking longer to come to market. We are consistently seeing project delays throughout the development horizon for a multitude of reasons.”
FIFA World Cup a Bright Spot
Next summer’s FIFA World Cup, with seven matches slated to be played in Vancouver and six in Toronto, will be a bright spot for Canadian tourism, said CBRE.
Much like Taylor Swift’s Eras Tour or the Toronto International Film Festival, the FIFA World Cup should help with hotel rate compression, or what happens when high demand for rooms, driven by big events, pushes a hotel toward full occupancy, leading to stronger than normal jumps in room rates across the board, it said.
There could also be knock-on effects for those cities and Canada more broadly. “People will be reintroduced to the idea of Canada as a destination, so from a long-term legacy growth perspective it’s positive,” Nguyen said. “They might not spend the travel dollars in 2026, but maybe they come in 2027 or 2028.”
A new nationwide survey has found that the majority of Canadians are preparing for a more modest Christmas this year. The results highlight the ongoing pressure of rising living costs on households across the country.
71.5% say they will cut back on Christmas spending this year
62% do not feel financially prepared for Christmas
53.1% feel anxious about affording the holidays
83.7% believe Christmas has become more expensive than last year
85% say they will be setting a strict Christmas spending budget
Joshua Harris
“These figures show a meaningful change in how Canadians are approaching the holiday season. Many families are still working through the effects of high living costs, and for a large number of people, there is simply less financial flexibility available. Christmas remains an important time for connection and celebration, but this year it will look different for many households,” said Joshua Harris, CEO of Harris & Partners.
Financial strain continues to shape spending behaviour
The survey found that half of respondents (50.5%) have not started saving for Christmas 2025. One-third (33.8%) say they do not plan to save at all. Among those who do save, 36.6% typically begin setting money aside in October or November, rather than earlier in the year.
Harris said that this reflects how close to the edge many budgets currently are.
“Canadians are not avoiding saving because they are unwilling to prepare. Many simply do not have the room to set funds aside until they are right up against when the costs appear. Month-to-month budgeting has become the norm.”
Most are avoiding borrowing, but this may signal credit limitations
The survey also shows that 86.1% of respondents do not expect to borrow or use credit to pay for Christmas this year.
“Some households are choosing to avoid debt, which is positive. However, for others, the option to rely on credit may no longer be available. This leads to reduced spending and, in many cases, increased stress around meeting expectations during the holidays,” Harris explained.
Emotional impact is rising
More than half of respondents say they feel anxious about costs this holiday season. Harris notes that this emotional strain should not be overlooked, said the report.
“When people feel pressure to make the holidays meaningful, yet worry about how to afford them, the stress is significant. The emotional impact of financial strain is real, and this time of year can intensify it.”
Artigiano has opened its new Artigiano Grand Cafe at Park Royal, introducing what the company describes as a blend of European café tradition and restaurant-style dining.
The company says the new location draws inspiration from the grand cafés of France and Italy, aiming to offer “refined comfort and conviviality” from morning to night. According to the release, the space features vintage-style murals, brass accents, greenery, an elegant bar and warm lighting meant to evoke “laid-back sophistication.”
The menu is led by executive chef Jasmin Porcic and reflects the brand’s philosophy that “Beautiful Ingredients Make Beautiful Things.” The company says European classics are reinterpreted with a West Coast influence, including wood-fired pizzas with organic tomato and fior di latte; shareable dishes such as crispy Parmesan risotto and Puglian burrata with heirloom tomatoes; and handcrafted pastas ranging from wild mushroom and goat cheese lumache to cacio e pepe. Larger plates include braised organic beef short ribs in tawny port reduction and pan-fried branzino with saffron caper sauce. All dishes are prepared “without artificial additives or GMOs,” the release states.
Photo: Artigiano
At the bar, the Grand Cafe offers signature cocktails including the Caffe Negroni, Liberty Pink Lychee and Cocoliche Margarita. The release says guests will also find botanical spritzes, a zero-proof menu, a wine program showcasing Italian and B.C. vineyards, select beers, organic lagers and coffee-infused drinks.
The company says its hospitality specialists aim to create an experience that feels “personal, elegant, and effortlessly warm,” whether for brunch, a celebratory toast or a casual meal.
Artigiano Grand Cafe is located at 757 Main St. in Park Royal South. Reservations, private events and walk-ins are welcome.
According to the company, Artigiano has been a key part of Vancouver’s coffee culture for more than 30 years, known internationally for its latte art and European-inspired ambience. It says it prioritizes locally sourced, organic and non-GMO ingredients, avoids industrial seed oils and artificial additives, and maintains relationships with coffee bean farmers and local suppliers. The company says it has re-imagined its café experience over the past five years and now operates 20 cafés, with five more planned through 2026.
Uniqlo at CF Chinook Centre (Image: Mario Toneguzzi)
UNIQLO will open its first store in Victoria on Nov. 21, the company announced recently. The Mayfair Mall location will span more than 15,000 square feet and feature the brand’s LifeWear clothing for men, women and children.
In a news release, the global apparel retailer said the opening will include events “highlighting the brand’s commitment to the local community.” The company said it has planned a weekend of festivities, such as limited-time in-store offers and a commemorative gift with purchase.
According to UNIQLO, the celebration will feature a ribbon-cutting ceremony, a taiko drumming performance by Uminari Taiko, complimentary cookies from Goodside Pastry House and free coffee from De Mello for the first 300 customers. The company said the first 100 customers will also receive a UNIQLO-branded water bottle.
Throughout the weekend, shoppers can take part in the UNIQLO Garapon Wheel, which the company described as “a Japanese lottery game full of surprise and excitement,” offering chances to win prizes including Instax Mini cameras, UNIQLO water bottles, Pocky snacks and Ito or En Oi Ocha green tea.
UNIQLO outlined its opening-day schedule as follows: complimentary cookies and coffee for the first 300 customers at 9:15 a.m.; a performance by Uminari Taiko at 9:35 a.m.; opening speeches at 9:45 a.m.; and a ribbon-cutting ceremony at 9:55 a.m., before the store opens at 10 a.m.
The company said it offers “a unique customer experience” through its LifeWear lineup, which it described as “simple, high-quality, everyday clothing thoughtfully crafted with life’s needs in mind and constantly evolving to modern life.” UNIQLO said the new store will carry the latest LifeWear items for all ages, along with seasonal collaborations and its UT graphic T-shirt line.
The company said the Victoria store is part of its global business model that combines in-store service with the convenience of its online shop. UNIQLO opened its first store in Hiroshima in 1984 and now operates more than 2,500 locations worldwide, including 37 in Canada.
According to the release, UNIQLO creates LifeWear apparel “rooted in Japanese values of simplicity, quality, and longevity,” offering designs that are “timeless,” with “supreme fit, and comfort.”
UNIQLO is a brand under Fast Retailing Co., Ltd., which reported global sales of about 3.4 trillion yen for the 2025 fiscal year. The release said Fast Retailing is “one of the world’s largest apparel retail companies” and noted that the group now has more than 3,500 stores across its brands.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 48 hours.
For a lot of people who have had cosmetic nasal surgery for the first time, the results might not be what they expected, or problems with how the nose works might show up years later. This is where revision rhinoplasty comes in. It’s a very specialized field that is much harder and more complicated than a primary nose job. Patients must put skill, accuracy, and a proven track record at the top of their list when trying to fix bad results. Getting the best revision rhinoplasty surgeon is the most important thing you can do to get a good final result. This is because these surgeries involve working on tissue that has already been changed, scarred, and often damaged.
The Difficulties of Revision Surgery
Revision rhinoplasty, also known as secondary rhinoplasty, has its own set of problems that require a different level of surgical skill. The revision surgeon has to deal with:
Scar Tissue: After surgery, scar tissue forms, which is harder to work with and heals in ways that are hard to predict. This scar tissue can hide the anatomy underneath and make it harder to find space for grafts and other changes to the structure.
Limited Cartilage: Cartilage that was taken or cut out during the first surgery is often gone or damaged. This means that cartilage grafts, which are often taken from the ear or ribs, must be used carefully to rebuild the nose’s structure and change its shape.
Psychological Factors: Patients who want revision surgery are often upset and frustrated because the first surgery didn’t go well. This means that the surgeon needs to be able to communicate well and understand the patient’s goals and what is realistic.
The Significance of Specialized Skills and Experience
Because it is more complicated, a revision specialist needs to be very good at advanced techniques. They need to be both artistic and technical engineers who can:
Detailed Anatomical Diagnosis: To find the exact cause of the problem, whether it’s collapsed valves, visible implants, or improper tip rotation, you need advanced diagnostic skills.
Rebuilding the Structure: Most of the time, the revision is more about rebuilding than refining. The surgeon needs to be very skilled at using a lot of different grafting methods to strengthen the structure of the nose so that it works well and looks good for a long time.
Anticipating Scarring: A top revision surgeon knows how old scars will react to new cuts and takes great care to avoid more unpredictable contraction and distortion.
Functional vs. Aesthetic Fixes
Revision rhinoplasty is often needed because of problems with function that weren’t there after the first surgery or weren’t completely fixed. These issues include nasal airway obstruction (trouble breathing), which is often caused by the collapse of internal nasal valves when too much cartilage is removed.
In these cases, the surgery is mostly about rebuilding the internal support structure (using cartilage or synthetic grafts) to make the airway bigger. The surgeon works on both the functional and aesthetic aspects at the same time, making sure that the final result is balanced and fits the patient’s face naturally. For a successful outcome, the nose must not only look better, but it must also make it easier for the patient to breathe.
The Consultation: Setting Realistic Goals
The first consultation is a very important part of the revision process. The best revision rhinoplasty surgeon will spend a lot of time getting to know the patient, looking over past operative reports, and using digital imaging software to show what can be done.
Patients need to be ready to explain exactly what they didn’t like about their last result. A very skilled surgeon will use this information to make a careful, detailed plan that often focuses on the possibility of gradual improvement rather than immediate perfection. Because the tissue is so fragile and has healed before, a revision may need to be done in several stages. However, the goal is always to do it all in one go. In the end, hiring an experienced revision specialist is the best way for a patient to protect their health and boost their confidence.
77 Bloor St. W. in Toronto. Westrock Diamonds will open a salon within the office tower in early 2026. Photo: Office Hub
Westrock Diamonds is preparing a move that reflects where luxury jewellery is heading in Toronto, toward privacy, personalization, and trusted expertise. The company will relocate from its longtime base in downtown’s Diamond District to a by-appointment private salon inside 77 Bloor Street West, an office tower at the corner of Bay and Bloor in the heart of Bloor-Yorkville. The new home places the brand among some of the city’s most prestigious neighbours in a setting designed for quiet consultation and custom work.
Founder and Creative Director Danny Sapir describes the decision as an evolution that meets clients where they already live, work, and shop. “We are bringing that private, one-on-one experience to Yorkville,” he says. “Custom pieces are made with the client’s inspiration, not a box store’s inspiration. There is something you want in your heart, and I am going to make it for you.” The move positions Westrock Diamonds within steps of luxury retail and dining while keeping the full process behind closed doors, a format that Sapir believes best serves his high-end clientele.
Danny Sapir. Photo: Westrock Diamonds
Sapir’s journey into the trade predates Westrock Diamonds. “I opened Westrock Diamonds in 2008,” he says. “I am a third-generation jeweller. My grandfather was in jewellery and textiles in the former Soviet Union, my father became one of the largest diamond dealers in Canada, and I grew up in that world.” As a teenager he started at the bottom of the family operation in Toronto, answering phones, sweeping floors, and learning to sort and polish stones by hand. The discipline stuck. “My father would make me sort hundreds of carats,” Sapir recalls. “Then he would mix them back and make me do it again. He weighed them to make sure I really understood the difference.”
Seeking independence, Sapir launched Westrock as a wholesale business, travelling across Western Canada and building relationships with jewellers. The direct-to-client side took off when friends began asking for help with engagement rings. Word of mouth followed. “People started calling me, saying, ‘I love what you did for my friend, can you help me next,’” he says. The nickname “Danny Diamonds” caught on, a nod to both his reputation and his personable approach. Today Westrock Diamonds is known for bespoke engagement rings, bridal jewellery, precision-cut stones, and a consultative process for custom pieces that emphasizes education and transparency. Other custom designs include tennis bracelets, tennis necklaces, earrings and rings of various styles.
One of a kind custom broach design. Image: Westrock Diamonds
Why Yorkville, Why Now
The current Westrock Diamonds showroom sits within Toronto’s Diamond District near Yonge and Dundas. Sapir calls Yorkville the logical next step for both service and safety. “A lot of my clients shop here, work here, eat here, or live here,” he says. “Safety is huge right now, and being on an upper floor with reinforced entry and double-door security gives clients confidence.” The new address places Westrock Diamonds in a Class A tower managed by Morguard. The building has undergone extensive modernization, including environmental retrofits that achieved LEED Gold certification, and is surrounded by flagship retail, top restaurants, and cultural amenities that define the Yorkville experience.
The format suits the way Westrock Diamonds conducts business. Appointments are unhurried, tailored, and often celebratory. “Clients come in for a coffee or a glass of champagne,” Sapir says. “I do my best to make it feel like home. It is transparent and educational. I want people to know why a stone is priced a certain way, where the inclusion sits, why cut and clarity matter, and what fits their taste and budget.”
Inside the Salon: Timeless Design and a Warm Welcome
The new salon’s interior has been conceived as intimate rather than imposing, a choice that reflects Sapir’s desire to keep attention on the client and the jewellery. “I wanted it to be cozy,” he says. “Not too big to feel like a box store and not too small to feel cramped.” The design is being led by Jump, a studio known for clean architectural lines and tactile finishes. Sapir describes the look as classic and enduring. “I wanted this to stand for ten years without a heavy refresh,” he notes. “Timeless, comfortable, and focused on the experience.”
Security is an essential part of the plan. “We are reinforcing everything,” Sapir says. “Doors, anteroom, and layered entry. We just had a full meeting with the designers and the general contractor about security. Client safety comes first.” The private, appointment-based model, set high above the street, is meant to put guests at ease while allowing the team to present stones and sketches without distraction.
77 Bloor St. W. in Toronto. Photo: Morguard
A Private Jeweller’s Promise
Sapir sees Westrock Diamonds as part of a broader shift toward private jewellers who compete on service, customization, and value. “A lot of people do not understand the difference between a branded store and a private jeweller,” he says. “With a private jeweller you are not paying for the logo. You are paying for the quality, and often you get better service and better pricing. I know who you are. If a clasp breaks, there is no charge. If you need a cleaning, it is done fast. You should feel celebrated, not stressed.”
Breaking down misconceptions is one of the brand’s near-term goals in Westrock Diamonds Yorkville. The team wants clients across budgets to feel comfortable walking through the door. “We want to be inclusive,” he says. “You are spending hard-earned money on something that marks a special moment. You should feel welcome every time.” That hospitality extends to design decisions. Clients can bring inspiration from social media or family heirlooms and collaborate on a bespoke piece with Westrock’s designers and setters.
The brand’s discretion has attracted a roster of celebrity clients over the years, although Sapir is quick to note that everyone receives the same treatment. “I have worked with Drake, I did OVO owls for him,” he says. “I did some of the first pieces for The Weeknd, the XO pieces, and I have worked with Justin Bieber through Tay James.
“More recently, Sapir produced the wedding jewelry for Loud Luxury’s Andrew Fedyk and his now wife, TikTok star Madeleine White. He created their engagement rings and worked with Fedyk to design White’s bridal set, including a pear-shaped tennis necklace and matching teardrop earrings.”
There have been athletes as well, people from the Maple Leafs and the Raptors.” Then he offers the point that matters most to him. “I treat everybody the same,” he says. “Everyone deserves to be treated like a celebrity in jewellery.”
The client list grew organically. “It is all word of mouth,” Sapir explains. “You have to mean what you say, say what you mean, and follow through sooner than promised. Be transparent, deliver quality, and people will talk.”
Behind the hospitality is a rigorous approach to sourcing and craft. Westrock Diamonds is known for conflict-free stones that comply with the Kimberley Process, lab-verified certification from organizations like GIA and IGI, and close collaboration with expert cutters and setters. Sapir learned early that cut quality and make can vary by origin and technique, and he built his reputation by supplying stones that stand out for their brilliance and consistency. “Education is super important,” he says. “You should know why you are spending this amount on a diamond and what matters most to you. Some people care deeply about clarity, others about colour, others about the way the stone performs in different light. The point is, you understand the ‘why’ before you buy.”
The new salon will continue to showcase bespoke engagement rings, fine jewellery in precious metals, and select Italian-made pieces developed with partner ateliers. New to the salon will be more coloured stones. The personal service model is unchanged, only now it will unfold in a space that mirrors the brand’s promise.
Sapir says private jewellery should be comfortable and inclusive. “You should never feel uncomfortable buying jewellery,” he says. “This is a happy time. Anniversaries, birthdays, engagements, these are moments that matter. The one-on-one format lets us celebrate with you, and it lets us teach you what you are buying so you can choose with confidence.”
Custom ring design. Photo: Westrock Diamonds
Looking Beyond Toronto
Sapir has always managed growth carefully. The Yorkville salon is the priority, yet he is also studying seasonal expansion to serve a growing base of U.S. clients. “I am looking at spaces in Bal Harbour for the winter,” he confirms. “We have a lot of clients in the United States, and it would let us meet them where they are.” If launched, a Bal Harbour outpost would complement the Toronto headquarters, giving the company seasonal reach without diluting the founder’s hands-on involvement that many clients value.
For now, the emphasis is on perfecting the new salon, introducing existing clients to the address, and welcoming newcomers who discover the brand in Westrock Diamonds Yorkville. “It is time to grow,” Sapir says. “Time to expand a bit and create a space that feels right for the way we work.”
