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Jones Soda expands distribution to 700 more Circle K stores in Eastern Canada

Jones Soda Instagram photo
Jones Soda Instagram photo

Jones Soda Co. says it is expanding its Canadian retail presence through a new rollout into about 700 Circle K locations across Eastern Canada, increasing the beverage maker’s national distribution footprint by 75 per cent from a year ago.

The company said the expansion includes roughly 550 stores in Quebec and another 150 locations across the Maritimes, bringing Jones Soda products to about 1,750 points of sale across Canada.

Beginning this month, participating Circle K locations will carry several of the company’s soda flavours, including Green Apple and Strawberry Lime, along with Nuka-Cola Quantum, a limited-release product tied to the Fallout video game franchise.

The rollout marks a broader push by Jones Soda to increase its presence in the convenience store channel as it looks to expand distribution and reach more consumers across Canada.

“We’re seeing strong demand for brands that deliver both bold flavor and cultural relevance, and Circle K is an ideal partner to help us scale that momentum across Canada,” said Scott Harvey CEO. “Canada has always been a core market for Jones Soda, and expanding our presence in La Belle Province has long been a key priority for the brand. Expanding our presence across approximately 700 Circle K stores, including a significant concentration in Quebec and growing distribution across the Maritimes, is a meaningful milestone for the brand. From our iconic craft sodas to the breakout success of Nuka-Cola Quantum, this launch creates new opportunities for consumers to discover what makes Jones Soda different.”

Scott Harvey
Scott Harvey

The company said the Eastern Canada expansion builds on its existing relationship with Circle K in other parts of the country.

In Ontario, Circle K recently increased distribution of Jones Soda’s Special Release products to about 300 locations, according to the company. Jones Soda also said the partnership has expanded into frozen and fountain beverages, including the Nuka-Cola Quantum Froster and the Jones Soda Pineapple Polar Pop feature drink.

The company said the latest rollout reflects ongoing efforts to grow its presence across convenience, grocery, club and direct-to-consumer sales channels.

Consumers will be able to find participating stores in Quebec, the Maritimes and Ontario through the summer and fall, the company said.

Jones Soda, headquartered in Seattle, markets and distributes craft soft drinks under the Jones Soda brand in glass bottles, cans and fountain formats across North America.

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Company Formation Saudi Arabia: From MISA License to First Operations

Why Saudi Arabia Is the Right Market in 2025

Vision 2030 has fundamentally transformed Saudi Arabia’s investment landscape, converting a historically oil-dependent economy into one of the most diversified, reform-driven markets in the world. Foreign investors who act now position themselves ahead of a commercial wave that is only beginning. The foundation of any successful Saudi market entry is understanding company formation saudi arabia is the essential foundation for a successful market entry. This guide covers everything international investors need to know — from legal structures and licensing to workforce compliance and financial management.

Saudi Arabia’s appeal to foreign investors goes well beyond its oil wealth. The Kingdom has committed over $1 trillion to economic transformation under Vision 2030, investing in tourism, entertainment, technology, renewable energy, advanced manufacturing, logistics, and healthcare. This level of government-backed investment creates sustained commercial demand that is largely insulated from the economic cycles that affect other markets.

For businesses with relevant expertise or products, Saudi Arabia represents a market where government policy actively creates demand. Vision 2030 targets for tourism, entertainment attendance, private sector employment, and technology adoption are backed by sovereign wealth and political will — creating reliable demand pipelines for businesses that align with these strategic priorities.

Foreign investors in Saudi Arabia choose from several legal structures based on their specific objectives. The LLC is the dominant choice — flexible, accessible to single shareholders, and compatible with full foreign ownership in most sectors. The Branch Office preserves the parent company’s brand and legal identity, with the parent bearing full responsibility for branch activities. For investors focused exclusively on market research and promotion, a Representative Office provides a lighter-touch presence without commercial obligations.

The Joint Stock Company structure is designed for large-scale capital raising or future public listing. Its governance requirements — including a board of directors and audited annual accounts — make it less suitable for most SMEs and first-time investors. The choice between these structures should be driven by your commercial objectives, risk appetite, and the specific regulatory requirements of your business sector.

The Licensing and Registration Process

The MISA license is the essential first step — without it, no other registration can proceed. Apply through the Invest Saudi portal with your company documentation, audited financials, business plan, and proposed legal structure. MISA’s digital processing has reduced approval times dramatically, with standard applications often cleared within two weeks.

Commercial registration at the Ministry of Commerce follows MISA approval. Your CR certificate is your company’s official identity in Saudi Arabia. ZATCA registration for VAT and corporate tax, GOSI registration for employee social insurance, and bank account opening complete the essential registration steps. Additional sector licenses from relevant ministries may be required before commercial operations can begin.

Workforce Compliance and HR Management

Once your company is registered and operational, Saudi Arabia’s labor law and payroll compliance obligations apply immediately. The Nitaqat (Saudization) policy requires companies to meet minimum Saudi national employment thresholds — failure to comply restricts your ability to sponsor expatriate employees and access government services. The Wage Protection System (WPS) mandates electronic salary payments on time every month, with automatic penalties for non-compliance. Professional payroll service providers providers handle all of these requirements as a managed service — ensuring payroll accuracy, GOSI contribution management, WPS compliance, and Nitaqat reporting without requiring in-house HR expertise.

Saudi Arabia’s Labor Law imposes specific requirements around employment contracts — which must be in Arabic or bilingual — probation periods, working hours, annual leave entitlements, sick leave, end-of-service gratuity calculations, and termination procedures. Getting these right from the first hire prevents Ministry of Human Resources inspections, GOSI penalties, and labor tribunal exposure. Professional HR support from day one gives your business the compliance foundation it needs to hire freely and operate without restriction.

Building the right team in Saudi Arabia requires an understanding of the local labor market, the cultural expectations around workplace environment, and the practical processes for sponsoring expatriate employees. Iqama (residency permit) sponsorship, employment visa processing, and medical insurance requirements all add layers of administrative complexity that experienced HR partners manage efficiently and cost-effectively.

Financial Compliance and Accounting from Day One

Every company operating in Saudi Arabia faces mandatory financial compliance obligations from the first day of commercial activity. VAT registration must be completed immediately, with quarterly returns filed accurately and on time with ZATCA. IFRS-compliant financial records must be maintained from the first transaction. Annual corporate income tax declarations at 20% — for foreign-owned entities — and GOSI contribution reconciliations must be submitted correctly. Professional outsource bookkeeping provide the most practical and cost-effective solution for most businesses in the early stages — handling daily bookkeeping, monthly reconciliations, quarterly VAT filings, and annual tax declarations as a managed service.

The consequences of financial non-compliance in Saudi Arabia are significant. ZATCA penalties for missed VAT filings, inaccurate records, or late tax declarations can accumulate quickly and may trigger audits that disrupt business operations. Starting with qualified accounting professionals from day one eliminates this risk entirely and provides business owners with the financial visibility needed to manage cash flow effectively, make informed decisions, and demonstrate financial health to banks and potential partners.

Costs, Timeline, and What to Expect

The cost of establishing a business in Saudi Arabia varies by legal structure and business activity. Government fees for MISA licensing and commercial registration typically range from SAR 1,200 to SAR 5,000. Most LLC formations for common business activities no longer require minimum share capital — a significant liberalization that has reduced the financial barrier to entry substantially. Regulated sectors retain higher capital requirements. Additional costs include document authentication and translation, registered office lease, professional consultant fees, and sector-specific license fees.

For well-prepared investors working with experienced professional consultants, the complete setup process — from initial MISA application through commercial registration, tax registration, GOSI enrollment, and bank account opening — is achievable in 3 to 6 weeks. More complex applications involving regulated sectors, multiple business activities, or specialized structures may take longer. Planning your timeline realistically and preparing your documentation thoroughly before beginning the process are the two most important factors in achieving a fast, smooth setup.

About Motaded

Building a business in Saudi Arabia is an extraordinary opportunity — and like all significant opportunities, it rewards thorough preparation and expert local guidance. Motaded is a Saudi-based business services company that helps international investors establish, structure, and operate their businesses in the Kingdom correctly and efficiently. Their integrated service offering covers business setup, HR and payroll compliance, and accounting — providing investors with a single, trusted local partner for every aspect of their Saudi operational infrastructure. Motaded’s track record with international clients across a wide range of sectors makes them an ideal partner for businesses entering the Saudi market for the first time.

Conclusion

Saudi Arabia’s transformation is not a short-term promotional initiative — it is a multi-decade economic program backed by sovereign wealth, political will, and genuine government commitment. International businesses that establish a presence in the Kingdom now position themselves at the beginning of one of the most significant commercial expansions of the 21st century. The foundation is sound, the opportunity is real, and the time is now.

Safer Stores Start With Smarter Prevention

Slip and fall accidents are among the most common injuries reported in retail stores. A spilled drink, freshly mopped floor, uneven surface, or cluttered aisle can quickly turn an ordinary shopping trip into a serious medical emergency. Beyond the physical harm to customers, these accidents may also expose businesses to costly legal disputes under premise liability and liability law. Retail stores that prioritize safety and maintenance are often in a much stronger position to protect both customers and their business operations.

Routine Inspections Reduce Hidden Risks

One of the most effective ways retail stores can prevent slip and fall injuries is through regular inspections. Employees should routinely monitor store aisles, entrances, restrooms, and checkout areas for potential hazards throughout the day.

Spilled liquids, loose floor mats, damaged tiles, and merchandise left in walkways are all common causes of accidents. Busy stores may experience these hazards multiple times daily, especially during peak shopping hours.

Under premise liability principles, businesses are generally expected to address dangerous conditions within a reasonable amount of time. Frequent inspections help employees identify problems quickly before customers are injured.

Immediate Cleanup Matters

Delaying cleanup efforts can dramatically increase the risk of slip and fall accidents. Even small spills may create dangerous surfaces, particularly on polished tile or concrete floors. Retail employees should be trained to respond immediately when hazards are discovered. Cleaning supplies and warning signs should remain easily accessible so staff can act quickly without confusion or delays.

Wet floor signs are especially important during mopping or after weather conditions create slippery entrances. Liability law often examines whether businesses took reasonable steps to warn customers about temporary dangers while cleanup was underway.

Proper Flooring and Maintenance Improve Safety

Store flooring plays a major role in customer safety. Worn carpeting, cracked tiles, loose mats, or uneven walking surfaces can all increase the likelihood of falls. Retail stores should regularly inspect flooring for damage and repair hazards as quickly as possible. Entryways deserve extra attention because rainwater, mud, and debris often accumulate near doors.

Non slip mats and textured flooring may help reduce accidents in areas where moisture is common. Even lighting conditions can affect customer safety by making hazards harder to see. Businesses that actively maintain safe walking surfaces often reduce both injuries and legal exposure under premise liability standards.

Employee Training Is Essential

Employees are often the first line of defense against slip and fall injuries. Proper training helps workers recognize hazards and understand how quickly they should respond. Staff should know how to report dangerous conditions, block off unsafe areas, and communicate clearly with customers when temporary risks exist. Training should also emphasize the importance of keeping aisles clear of boxes, equipment, or merchandise.

Weather Conditions Create Extra Challenges

Rainy weather can dramatically increase slip and fall risks inside retail stores. Water tracked indoors by customers often creates slippery conditions near entrances and checkout areas. Retail stores should increase inspections during storms and place absorbent mats near entryways. Employees may need to mop more frequently and replace saturated mats throughout the day. Outdoor walkways, parking lots, and sidewalks should also remain clear of hazards whenever possible. 

Conclusion

Preventing slip and fall accidents requires retail stores to remain proactive, organized, and attentive to changing conditions throughout the day. Premise liability law places important responsibilities on businesses to maintain reasonably safe environments for customers and visitors. Routine inspections, immediate cleanup efforts, safe flooring, employee training, and weather related precautions all help reduce injury risks.

Swatch x AP Launch Sparks Chaos at Canadian Malls

Toronto police and crowds at CF Sherway Gardens in Toronto on May 16, 2026. Photo: Rhonda Richie

Swatch temporarily closed stores at Toronto’s CF Sherway Gardens and CF Fairview Mall on Saturday after large crowds gathered for the release of the new Swatch x Audemars Piguet “Royal Pop” collection. Overnight lineups formed at malls across Canada while crowd-control concerns spread internationally as shoppers rushed to buy the luxury-inspired timepieces.

Consumers began lining up outside some Canadian Swatch locations Friday night ahead of the Saturday release, with videos posted to TikTok, Instagram, and Reddit showing shoppers camping outside storefronts and waiting overnight in Toronto, Montreal, Vancouver, and other cities. Similar scenes unfolded in New York, London, Mumbai, and Tokyo, where dense crowds formed around Swatch stores and security personnel were reportedly called in to help manage the situation.

In Canada, Swatch Canada acknowledged the disruptions publicly, posting notices confirming that the stores at CF Sherway Gardens and CF Fairview Mall would remain closed because of “public safety considerations.” A separate statement from Swatch’s global Instagram account urged consumers not to rush stores and warned that sales could be paused in locations where queue sizes exceeded acceptable limits.

The intensity of the response surprised many observers because the product driving the frenzy is not a traditional luxury wristwatch. Instead, the “Royal Pop” collection reimagines AP’s iconic Royal Oak aesthetic as a series of colourful Bioceramic pocket watches and wearable pendants priced between approximately $525 and $560 CAD.

Swatch x Audemars Piguet ‘Royal Pop’ collection. Image: Swatch

Overnight Queues Form Across Canada

In the Greater Toronto Area, overnight lineups formed outside several Swatch locations, including CF Toronto Eaton Centre and Yorkdale Shopping Centre, while Montreal shoppers gathered outside the brand’s Sainte-Catherine Street boutique before stores opened Saturday morning.

Social media posts showed consumers waiting for hours along sidewalks and mall corridors amid uncertainty surrounding launch-day inventory levels. Some shoppers claimed certain locations received fewer than 100 units for the initial release, though Swatch has not publicly confirmed inventory allocations.

In Vancouver, shoppers also lined up outside the standalone Swatch boutique on Robson Street ahead of the release.

The atmosphere drew comparisons to the MoonSwatch release in 2022, which also triggered massive lineups and resale activity worldwide. However, many collectors initially expected the AP collaboration to generate more restrained demand because of its unusual pocket-watch format.

Instead, the Royal Oak design language appears to have outweighed concerns about practicality.

A Rare Luxury Collaboration

The partnership between Swatch and Audemars Piguet represents one of the most unusual collaborations in modern watchmaking.

Unlike Omega and Blancpain, which previously collaborated with Swatch through existing corporate ties within the Swatch Group, Audemars Piguet operates independently and sits at the top tier of Swiss luxury watchmaking.

The Royal Oak remains one of the most recognizable luxury watch designs in the world, known for its octagonal bezel, exposed screws, and integrated bracelet. Original Royal Oak models often retail for tens of thousands of dollars, placing them well outside the reach of most consumers.

The Swatch collaboration lowers that barrier while preserving much of the Royal Oak’s recognizable design language.

That contrast became central to the online reaction Saturday. Across social media, users alternated between mocking the frenzy over what some described as a “plastic pocket watch” and documenting hours-long waits to purchase one.

Swatch x Audemars Piguet ‘Royal Pop’ collection. Image: Swatch

Swatch Warns Customers Not to Rush Stores

As crowds intensified, Swatch issued a statement asking customers not to “rush to our stores in large numbers” and emphasized that the Royal Pop collection is not a limited edition.

The company stated the watches would remain available “for several months,” adding that future restocks are expected. Swatch also noted that in some jurisdictions “queues of more than 50 people cannot be accepted, and sales may need to be paused.”

Swatch told customers on social media that approximately 200 stores globally received the collection. Even with that level of distribution, several locations still experienced overwhelming demand and crowd-control concerns.

Separate notices later appeared on Swatch Canada’s Instagram account confirming that the stores at CF Sherway Gardens and CF Fairview Mall would remain closed for the day because of safety concerns.

Even with repeated messaging that additional inventory is expected, resale listings began appearing online within hours of stores opening. Listings on platforms including Facebook Marketplace, Kijiji, Chrono24, and eBay quickly surfaced at prices significantly above retail.

In some cities, people reportedly sold positions in line before stores even opened.

Mall Traffic, Hype Culture, and Retail Spectacle

Beyond watch collectors, Saturday’s release highlighted how luxury collaborations and viral online attention continue to generate major in-person traffic for shopping centres.

The scenes were particularly striking at a time when many retailers continue searching for ways to increase mall traffic and create stronger in-person engagement.

The event also demonstrated how quickly modern “drop culture” can create operational strain inside malls designed primarily for conventional shopping traffic rather than crowd-heavy product releases.

In many ways, the launch blurred the line between luxury watch retail, sneaker culture, and live entertainment-style consumer events.

The collaboration has additionally sparked discussion within the watch industry about branding and intellectual property strategy. Some industry observers have speculated that the extraordinary visibility surrounding the launch could strengthen public association between Audemars Piguet and the Royal Oak’s distinctive octagonal design following a trademark-related setback in Japan involving the shape of the watch. Audemars Piguet has not publicly linked the collaboration to any legal strategy.

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From The Desk: Strategic Brick-and-Mortar Growth and Consumer Caution Shape Canadian Retail

This week’s Canadian retail landscape highlights two key trends: retailers are continuing to expand stores while consumers remain cautious about spending. Fast-growing apparel and menswear brands are opening new physical locations, while established retailers are investing in more experiential concepts and community-focused spaces. At the same time, retailers and landlords are navigating slower consumer spending and ongoing supply chain pressures.

As spring moves into summer (despite recent temperatures), shopping centres and retailers across Canada are also celebrating major milestones and welcoming new brands to the market. These developments suggest that investors and retailers still see long-term opportunity in Canadian retail, even amid economic uncertainty. Overall, the industry continues to adapt by combining digital strategies, in-store experiences, and local engagement to strengthen customer relationships and support growth.

 

Retailer News

The momentum of Canadian brick-and-mortar growth remains notable with Knix accelerating to over 30 stores nationwide, including its strategic first Atlantic Canada location in Halifax. This expansion demonstrates the brand’s conviction in a hybrid retail model that pairs strong online presence with immersive in-store experiences to foster community ties. Complementing this, the international Flying Tiger Copenhagen’s debut in the GTA highlights increasing consumer appetite for Scandinavian-inspired, discovery-driven retail formats inside major shopping centres seeking dynamic tenant mixes. These stores add value for customers via immersive designs and also help centre owners refresh foot traffic.

Locally, the launch of menswear brand Guardin in retailer TNT amplifies consumer demand for timeless, sustainably produced menswear that sits between mass-market and luxury segments. This is aligned with rising preference for investment-quality apparel over fast fashion. At a broader real estate level, the continued Primaris REIT acquisition strategy consolidates high-performing regional malls, reinforcing the trend toward retailer concentration in dominant shopping hubs capable of driving consistent customer engagement.

Highlighting the pivot toward experiential retail models, notable store launches and expansions surfaced: Atelier Munro’s Vancouver flagship embodies hospitality-driven menswear, while Princess Auto’s flagship in Winnipeg signals a shift towards interactive, community-centric retail. Additionally, the upcoming Oakridge Park opening in Vancouver embodies a mixed-use retail and lifestyle hub, representing the move from conventional malls to transit-connected town centres that integrate culture and luxury retail.

Financial insights this week reflect a mixed but cautiously optimistic environment. While Pet Valu’s Q1 results show modest sales growth amid rising discounting and cost pressures, the consumer base appears increasingly value-conscious. This is echoed in Canadian Tire’s reported retail sales dip despite growth in specialty banners, confirming selective spending patterns among shoppers. On the real estate front, grocery-anchored portfolios like Slate Grocery REIT’s rental revenue surge highlight the sector’s resilience amid tight supply and solid demand for necessity retail assets.

Similarly, CT REIT’s increased distributions and robust occupancy levels illustrate investor confidence in dominant retail real estate platforms anchored by Canadian Tire Corporation. Meanwhile, the strong performance of Happy Belly Food Group’s QSR sales growth demonstrates the expanding footprint and consumer demand in quick service dining, a dynamic sector likely to attract further retail real estate interest.

Retailer People News

Strong leadership appointments were reported, signalling a focus on strategic evolution and technology integration. Notably, Deb Craven’s recognition as Distinguished Canadian Retailer of the Year underscores the importance of innovative growth and digital transformation within grocery retail. Meanwhile, Lightspeed Commerce’s CTO appointment highlights the increasing role of advanced technology and AI in enhancing omnichannel retail platforms and operational efficiencies. In automotive retail, AutoCanada naming Mike Woodward as CFO signals a sharpened strategic focus on operational discipline amidst portfolio transitions.

Retailer Op-Eds

The competitive pulse of Canada’s quick-service coffee market was illuminated in the analysis of Dunkin’ Donuts’ return, with Dr. Sylvain Charlebois forecasting an intensified brand rivalry that could reshape consumer loyalty and influence retail real estate tenancy strategies in foodservice segments. Meanwhile, a deeper look by Suzanne Sears at retail employment challenges revealed in the editorial on retail jobs disappearing raises critical questions about the sustainability of in-store service amid staffing reductions. This trend suggests a growing tension between cost control and the in-person retail experience that retailers must navigate carefully in an age of evolving consumer expectations and labour market shifts.

 

Editor’s Take

This week’s coverage shows a Canadian retail sector balancing strong expansion plans with cautious consumer spending driven by economic uncertainty and rising costs. Retailers continue to invest in physical stores, especially experiential concepts and well-located spaces, because stores remain important for brand visibility and customer connection even as digital retail grows.

At the same time, consumers are becoming more value-focused and selective with spending, creating pressure for retailers to grow carefully while maintaining service quality and controlling costs. Changes in retail hiring, including leaner staffing models and a greater focus on experienced employees, also reflect these challenges.

Grocery and essential retail real estate continue to perform well because of steady consumer demand and strong leasing conditions. Meanwhile, foodservice and luxury retail brands are introducing new experiences to attract customers, highlighting how adaptability and local engagement are becoming increasingly important for success in 2026 and beyond.

This Week’s Articles

Retailer News

Retailer People News

Retailer Op-Eds

News From Around the Web

Daily Synopsis: May 15, 2026

Welcome to the Daily Synopsis by Retail Insider. We published 10 articles most recently, covering notable developments across Canadian retail sectors including expansions and new platform launches.

Knix is expanding its brick-and-mortar presence with plans to open 10 more stores in 2026, including its first in Atlantic Canada in Halifax. Montreal’s luxury beauty retailer Rennaï launched a nationwide e-commerce platform that enhances its flagship store experience with virtual consultations and personalized services. Flying Tiger Copenhagen entered the Canadian market by opening multiple locations in the Greater Toronto Area, bringing its Scandinavian-inspired experiential retail concept to major shopping centres.

 

Among optional stories, McDonald’s Canada raised over $10.8 million during its 32nd annual McHappy Day for Ronald McDonald House, while Chick-fil-A is opening a new restaurant in St. Albert, Alberta, creating up to 95 jobs. Additionally, RioCan reported near-record 98.6% retail occupancy driven by grocery, pharmacy, and value retailers, reflecting strong demand in Canadian retail real estate.

🗞️ The Day’s Retail Insider Article List

 

🌐 Canadian Retail News From Around the Web

Recycling Rules Are Quietly Driving Food Inflation in Canada

Woman shopping at a grocery store in the produce aisle looking for vegetables. Photo: Statistics Canada

Something very few people are talking about right now is how recycling policy is quietly adding pressure to food inflation in Canada.

For years, Canadians have tried to understand why food inflation has become such a persistent problem. We’ve debated carbon taxes, labour shortages, transportation costs, supply management, exchange rates, climate events, and corporate concentration. All of these factors matter. But another growing source of inflationary pressure has received remarkably little attention: recycling policy.

Across Canada, provinces are rapidly implementing something called Extended Producer Responsibility (EPR) programs, shifting recycling costs from municipalities to manufacturers, processors, retailers, and brand owners. While EPR policies have existed in parts of Canada for years, the major expansion of packaging rules and producer obligations only accelerated between 2021 and this year. As provinces shifted recycling costs onto producers, compliance costs across the food supply chain increased significantly, costs that are now increasingly embedded into grocery prices.

 

The idea sounds reasonable, make producers responsible for the waste they generate. But food packaging is not like other packaging. It protects safety, extends shelf life, reduces spoilage, enables transportation, and supports food security.

Yet policymakers increasingly treat all packaging as waste.

Quietly, EPR is adding structural costs throughout Canada’s food supply chain. Industry estimates suggest compliance and recycling obligations now total hundreds of millions annually, and those costs inevitably flow into grocery prices. Based on our analysis, EPR-related costs may now be contributing roughly 0.3 to 0.8 percentage points to grocery inflation overall, with some packaging-intensive categories seeing even higher impacts. Prepared meals, frozen foods, soups, sauces, and beverages could be facing inflationary pressures approaching 1 to 1.5 percent from EPR costs alone. Dairy, meat, bakery products, canned goods, and snacks are also increasingly exposed. That is a lot. 

No, EPR is not the main reason food prices are rising. Energy, labour, logistics, exchange rates, and commodity volatility remain far more influential. But EPR is becoming another permanent layer of inflationary pressure within an already stressed food system in Canada. 

 

What makes matters worse is Canada’s fragmented approach. Every province has different rules, reporting systems, fee structures, accepted materials, and recycling capabilities. A package considered recyclable in one province may not qualify in another. For national food manufacturers, compliance has become extraordinarily complex and expensive.

Consumers rarely see these costs directly because they are embedded into retail pricing. Unlike bottle deposits or plastic bag fees, EPR functions more like a hidden tax on packaging-intensive sectors like food and beverages.

Bottle recycling, blue bins, recycling bins, Photo: Maple Leaf Foods

More concerning, smaller food manufacturers may already be discontinuing niche products because compliance costs have become too burdensome. Regional processors, specialty brands, artisanal frozen foods, seasonal products, and low-volume SKUs are increasingly difficult to justify economically. Ironically, policies meant to improve sustainability may end up reducing consumer choice while favouring larger multinational firms that can absorb compliance costs more easily.

That does not mean EPR is failing entirely. Companies are redesigning packaging, reducing hard-to-recycle materials, and improving recyclability. But Canada should pay attention to models like Oregon’s, where recycling modernization focuses on standardized materials, centralized oversight, measurable environmental outcomes, and system efficiency. Many experts believe Oregon’s approach achieves better environmental results with less administrative friction and potentially less inflationary pressure.

Most importantly, Oregon recognized something Canadian policymakers often overlook: food packaging and environmental sustainability are not enemies. Reducing packaging too aggressively can actually increase food waste, which is often environmentally worse than the packaging itself.

Canada needs a more balanced conversation. Sustainability matters, but policies must also respect affordability, food safety, logistics, and competitiveness. Otherwise, we risk building systems that are expensive, fragmented, bureaucratic, and only marginally more effective environmentally.

Recycling policy is no longer just waste policy.

It is food policy now.

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M&M’S, Marvel launch Canadian campaign with Toronto pop-up, limited-edition products

Green M&M'S lentil in Sankofa Square (CNW Group/Mars, Incorporated)

Mars Inc. and The Walt Disney Company have launched a Canadian marketing campaign tying together M&M’S and Marvel through limited-edition products, contests and a Toronto pop-up event running later this month.

The campaign is part of a broader global collaboration between the confectionery brand and Marvel that will include special packaging, consumer promotions and in-person experiences across more than 65 markets through 2026.

The Canadian component of the campaign includes the opening of an M&M’S Hero Studio pop-up in Toronto from May 21 to 31 at 938 Queen St. W., where visitors will be invited to participate in themed activities tied to Marvel characters and the M&M’S Spokescandies.

“At Mars, our global relationship with Disney has always been rooted in a shared belief in the power of fun and creating meaningful moments of connection,” said Rankin Carroll, chief brand officer at Mars Snacking.

Rankin Carroll
Rankin Carroll

“M&M’S and Marvel fans share a passion for characters and storytelling. This next phase of our collaboration combines the best of both brands to deliver immersive experiences, content, and new ways for fans to engage. By leading with what our consumers love, we’re inspiring fun, fandom and connection in a way only our two brands can.”

Mars said the campaign storyline centres on the M&M’S Spokescandies auditioning for Marvel-inspired roles after being invited to visit Marvel Studios earlier this year.

The company said Toronto residents will be able to gain access to the Hero Studio activation through promotional activity tied to oversized M&M’S installations appearing around the city. The pop-up will feature themed challenges, photo opportunities and product sampling.

The campaign also includes a national consumer contest running from April 1 through Aug. 31. Consumers who purchase M&M’S products can enter online for a chance to win a Disney Cruise vacation grand prize or one of 44 secondary prizes through a promotional website operated by Mars.

“Our M&M’S Spokescandies found their way to Marvel Studios and were given the chance to audition to become real heroes. Now, we’re giving Toronto a turn!” said Patrick Zeng, marketing head for Mars Snacking Canada.

“We’re excited to watch the city step into the spotlight and prove they’ve got the power to join this heroic lineup.”

Patrick Zeng
Patrick Zeng

Disney said the campaign builds on its existing relationship with Mars and uses Marvel characters alongside the M&M’S brand mascots to create consumer engagement opportunities.

“We have a wonderful long-term relationship with Mars that enables us to come together in exciting ways,” said Mindy Hamilton, senior vice-president of alliance marketing and creative at The Walt Disney Company.

Mindy Hamilton
Mindy Hamilton

“The Marvel Universe has built a rich legacy through iconic storytelling, resonating with generations of fans, and it was fun to imagine what could happen if M&M’S Spokescandies were part of that fandom, too. The result is an engaging global campaign that honours fans of both brands, celebrating moments of connection and fun!”

The collaboration will also extend to retail shelves through seven limited-edition M&M’S x Marvel product packages now available across Canada.

The company said the packaging features character pairings including Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena and Orange as Red Guardian.

The themed products are being sold in milk chocolate, peanut, peanut butter and minis varieties at retailers including Loblaw Companies Limited, Walmart and Dollarama.

Mars said consumers can also scan QR codes on the packages to enter contests and access additional digital campaign content.

The companies said further campaign activities, products and in-store experiences are planned throughout 2026 as part of the broader international rollout.

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McHappy Day raises more than $10.8 million for Ronald McDonald House, children’s charities

Photo: McDonald's Canada

McDonald’s Canada says this year’s McHappy Day campaign raised more than $10.8 million in support of Ronald McDonald House Canada and other local children’s charities across the country.

The company said the May 6 fundraiser marked the 32nd edition of the annual campaign, which directs proceeds and donations toward programs supporting families with critically sick and injured children.

McDonald’s said customers contributed through purchases ranging from coffee to meals during the one-day event, with funds helping Ronald McDonald House programs provide accommodation, meals and wellness support for families while children receive medical treatment.

“Seeing Canada come together with such heart on my first McHappy Day was truly moving. To every guest who purchased their favourites, and to our franchisees and their crews who made the day so special–thank you,” said Annemarie Swijtink, President and CEO of McDonald’s Canada.

Annemarie Swijtink
Annemarie Swijtink

“You have shown the incredible positive impact we can create when we unite for families in our communities.”

McDonald’s Canada said this year’s campaign brings the total amount raised through McHappy Day over the past 32 years to more than $122.1 million for Ronald McDonald House and other local children’s charities.

The company said Ronald McDonald House programs operate at 37 locations across Canada, including 16 Ronald McDonald Houses and 21 in-hospital Ronald McDonald House Family Rooms.

According to the organization, the programs support tens of thousands of families annually by helping them stay close to a child receiving medical care.

The organization said funding raised through McHappy Day helps maintain services intended to reduce financial and logistical pressures on families during treatment periods.

“Over the past 45 years, more than 536,000 families with critically sick and injured children have turned to Ronald McDonald House as their lifeline of support when it matters most,” said Kate Horton, President and CEO of Ronald McDonald House Canada. 

“McHappy Day is a powerful reflection of the compassionate care and generous spirit in our communities. Thank you to our founding and forever partner, McDonald’s Canada, its franchisees, restaurant teams, and guests for their unwavering support of families from coast-to-coast-to-coast.”

Kate Horton
Kate Horton

McDonald’s Canada said support for Ronald McDonald House programs continues throughout the year through initiatives including Happy Meal and Caring Cookie purchases, customer donations through round-up programs and coin box contributions.

The company said a portion of proceeds from every Happy Meal and Caring Cookie sold supports Ronald McDonald House programs across Canada.

McDonald’s Canada opened its first Canadian restaurant in Richmond, B.C., in 1967. The company said it now operates about 1,500 restaurants across the country, the majority of which are owned and operated by independent franchisees.

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Chick-fil-A to open new St. Albert restaurant, create up to 95 jobs

Photo- Chick-fil-A
Photo- Chick-fil-A

Chick-fil-A will open a new restaurant in St. Albert, Alberta, next week as the company continues expanding its presence in Alberta and across Canada.

The company said Chick-fil-A East Village will open May 21 at 815 St. Albert Trail and is expected to create approximately 85 to 95 jobs. The restaurant will offer dine-in, drive-thru, carry-out and mobile ordering service and will operate Monday through Saturday from 10:30 a.m. to 10 p.m.

The St. Albert location will be operated by Samuel Messick, who was selected by the company as the local owner-operator. The restaurant will become the seventh Chick-fil-A location in Alberta.

The opening comes as the Atlanta-based company continues its Canadian growth strategy. Chick-fil-A opened its first Canadian restaurant in Toronto in 2019 and announced plans last year to add as many as 20 more restaurants across Canada by 2030.

Sam Messick
Sam Messick

Messick, who grew up in Camrose, Alta., said the move to St. Albert represents a return to the region for his family.

“My wife and I could not be happier to call St. Albert home and to build our lives here while raising our three children,” he said. “Beyond serving delicious food, we are dedicated to pouring into our Team Members and local community. We’ve always envisioned our restaurant as a true community hub – a welcoming space to gather, share a meal, and create lasting memories.”

According to the company, Messick developed business experience early in life through a lawn care and snow removal business and by working in his family’s business at the Edmonton farmers’ market.

The company said he spent the past 11 years working for a refrigerated trucking company, where he advanced to the position of senior director.

Chick-fil-A said the brand has also played a role in several personal milestones for Messick, including his first visit to a restaurant location during a family trip to Texas as a teenager and his wedding rehearsal dinner, which was catered by the chain.

To mark the opening, the restaurant will host a “Moove-In Party” tied to Chick-fil-A’s long-running cow-themed marketing campaign.

Customers who wear cow-print clothing or accessories on opening day will be eligible to receive a free entrée or kid’s meal in person or through the drive-thru, while supplies last.

The company said the opening will also include a $25,000 donation to Second Harvest to support hunger-relief efforts in the greater Edmonton area.

The St. Albert restaurant will also participate in the company’s Shared Table program, which redistributes surplus food to local non-profit organizations.

Chick-fil-A said the program has helped create more than 232,000 meals nationwide to date.

Founded in 1967 by S. Truett Cathy, Chick-fil-A operates more than 3,000 restaurants across the United States, Canada, Puerto Rico, the United Kingdom and Singapore.

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