Pickleplex Social Club, a Canadian-owned company focused on bringing pickleball enthusiasts together, has revealed its expansion roadmap for 2025. The club, known for its fun, community-centred approach to the growing sport of pickleball, will be opening 23 new locations across Canada through a mix of corporately owned and franchised venues.
The company has entered into lease and franchise agreements in key provinces including Ontario, British Columbia, and Alberta. This bold expansion plan aims to meet the needs of pickleball players across the country and provide them with accessible, high-quality facilities dedicated exclusively to the sport, it says.
Steve Fry
“Pickleball is the fastest growing sport in Canada and we want to share our love of the game with players from coast to coast in a welcoming environment dedicated exclusively to pickleball,” said Steven Fry, Co-Founder and President of Pickleplex Social Club. “Working with entrepreneurs and landlords across the country, we believe we can help to grow the game in a uniquely Canadian way.”
Pickleplex Social Club has already launched its first location in Barrie, Ontario, which has received an overwhelmingly positive response from the local community. The facility has quickly become a hub for pickleball enthusiasts, with popular leagues, tournaments, and daily programming now well underway, says the company.
The company’s expansion will bring its expertise and sophisticated management team to new locations across Canada. With extensive experience working with major landlords and overseeing all stages of club development—from design to ribbon cutting—Pickleplex is committed to bringing indoor pickleball to the next level in Canada. The company’s well-capitalized position allows them to scale operations efficiently and meet the increasing demand for pickleball facilities.
Rendering of Pickleplex at The Shops at Pickering City Centre
Pickleplex says it is actively seeking franchisees and landlords interested in joining this exciting growth phase. Those interested in learning more about franchise opportunities are encouraged to visit the company’s official franchise page: Pickleplex Franchise Opportunities.
With the expansion of 23 locations planned for 2025, Pickleplex Social Club is set to play a major role in shaping the future of pickleball in Canada.
Restaurant Brands International Inc. has announced that a subsidiary of the company has acquired all equity interests in Burger King China from TFI Asia Holdings BV and Pangaea Two Acquisition Holdings XXIII, Ltd (Cartesian) for approximately $158 million in an all-cash transaction.
As a result of the acquisition, RBI now owns nearly 100% of Burger King China. Moving forward, the company will engage advisors to assist in identifying a new local partner to inject primary capital into the business and assume the role of the controlling shareholder. This strategic move aligns with RBI’s long-term commitment to partnering with experienced local operators while maintaining a predominantly franchised business model, according to a news release.
TFI, a key partner in Burger King’s expansion in China, has played a significant role in the brand’s growth, helping the company expand from approximately 60 restaurants in 2012 to nearly 1,500 today. Despite this acquisition, TFI will continue to play a vital role in expanding operations in Turkey, one of RBI’s largest business partners worldwide.
Similarly, Cartesian has been instrumental in supporting Burger King’s development in the Chinese market, and RBI will continue to collaborate with Cartesian to grow the Tim Hortons brand in China, it said.
Rafael Odorizzi
Rafael Odorizzi, President of Asia Pacific for RBI, commented on the deal: “We are thankful for TFI’s and Cartesian’s partnership over the years and their role in expanding the brand in China. This transaction marks the beginning of a new chapter for Burger King in China and reinforces our commitment to long-term growth in the region as we identify a new local operating partner. We are committed to offering our guests high-quality food and exceptional experiences in welcoming restaurants across China.”
Restaurant Brands International Inc. is one of the world’s largest quick-service restaurant companies, with annual system-wide sales of nearly $45 billion and over 32,000 restaurants across more than 120 countries and territories. RBI owns four of the world’s most recognizable and iconic quick-service restaurant brands: TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. Through its Restaurant Brands for Good framework, RBI is working to improve sustainability in food, the planet, and communities.
Pickering City Centre
Renderings (Credit: CentreCourt Developments)
Pickering, Ontario, is undergoing a significant transformation, with Pickering City Centre emerging as a key focal point in the city’s growth. The property was acquired several years ago through a partnership between Salthill Capital, CentreCourt, and Cowie Capital. Previously known as Pickering Town Centre, the shopping complex has been rebranded as The Shops at Pickering City Centre and integrated into a larger master-planned community. This ambitious redevelopment reflects shifting demographics, growing local pride, and a strategic effort to redefine suburban retail.
From “Flyover Town” to Lifestyle Destination
For decades, Pickering struggled to shake off its image as a “flyover town” overshadowed by retail giants in neighbouring Scarborough, Oshawa, and Markham. According to Petr Kafka, Principal of Leasing at Salthill Capital, this perception is rapidly changing. “When we talk to retailers, they used to see Pickering as a secondary market,” says Kafka. “But with growing housing costs in Toronto and increased traffic congestion, people are gravitating toward satellite communities like Pickering.”
Petr Kafka, Principal of Leasing at Salthill Capital
The COVID-19 pandemic further accelerated this shift. Kafka explains, “People began treating their homes not just as places to sleep but as places to live and work. This increased dwell time in suburban areas, which retailers are noticing.”
The demographics within a 10-kilometre radius of the shopping centre are compelling. With over 318,000 people and an average household income exceeding $152,000, the area is predominantly made up of young families. This population is set to grow significantly, as 36,000 residential units are in various stages of approval or construction nearby. These developments promise to bring over 60,000 new residents to the area within the next decade.
A Vision for Community and Connectivity
At the heart of this transformation is Pickering City Centre, a residential, retail and community hub integrated into a 56-acre master plan. The project includes over 6,000 new residential units spread across 10+ mixed-use towers. “We’re creating a true lifestyle centre,” says Kafka. “With residential, office, and retail spaces connected by transit, it’s all about convenience and community.”
Accessibility is a cornerstone of the development. The property features an enclosed pedestrian bridge connecting to the Pickering GO Station, which drives over 3.5 million visitors annually. Additionally, the centre offers abundant free ground-level parking—a feature that Kafka notes is crucial for retailers. “Retailers prefer traditional parking over underground or above-ground options,” he says. “It’s about maintaining convenience while embracing density.”
Image: The Shops at Pickering City Centre
Rebranding and Upgrading
In May 2024, Salthill Capital officially rebranded Pickering Town Centre as The Shops at Pickering City Centre. This change reflects the area’s transformation from a suburban mall into a central commercial and residential node. The rebranding included new exterior and interior signage, a website redesign, and upgrades such as digital directories and advertising screens.
Kafka emphasizes that the rebranding aligns with the evolving identity of Pickering. “Pickering is no longer just a bedroom community,” he explains. “It’s becoming a vibrant city, and our shopping centre is at the heart of that evolution.”
Image: The Shops at Pickering City Centre
Retailer Momentum Builds
The tenant mix at The Shops at Pickering City Centre has always had “good bones,” as Kafka describes. Anchor tenants include Farm Boy, Cineplex, Hudson’s Bay, H&M, Winners/HomeSense, and Saks OFF 5th. Over the past year, Salthill Capital has worked diligently to attract new retailers and enhance the centre’s appeal.
Lululemon recently opened a store in the shopping centre, a move Kafka describes as a “test” for the brand. “From what their store manager tells us, they’ve already exceeded expectations,” he says. Newcomers also include Booster Juice, Popeyes, Imperfect Fresh Eats, and Dave’s Hot Chicken. Sephora is set to open in June 2025, while other retailers like Mastermind Toys are reconfiguring and renewing leases. Kafka hints at ongoing discussions with major brands, as well as international names yet to be disclosed.
Rendering of ‘Centre Square’ at Pickering City Centre. Image supplied
Unique Experiences and Community Engagement
The Shops at Pickering City Centre is more than a retail hub; it’s a community gathering place. Salthill Capital’s Community Hub program is central to this vision. The program invites community groups into the shopping centre to host activities, workshops, and group classes for local customers. “This program strengthens our ties with the community while driving foot traffic,” Kafka notes.
Additionally, unique attractions like the Pickleplex indoor pickleball courts and Womens Fitness Club aim to create memorable experiences for visitors. “We’ll be hosting an activation where people can try pickleball in the common area,” Kafka adds. “It’s a perfect traffic generator during slower retail months like January and February.”
Rendering of Pickleplex at The Shops at Pickering City CentreRendering of Pickleplex at The Shops at Pickering City Centre
Adapting to New Trends
The transformation of The Shops at Pickering City Centre reflects broader retail trends. As suburban areas grow, retailers are tailoring their offerings to meet the needs of young families and professionals. “Think about what a resident in one of those towers would need on a weekly basis,” Kafka explains. “We’re focusing on lifestyle amenities like daycares, quick-service restaurants, and even niche offerings like gymnastics or swimming lessons for kids.”
Another growing trend is health and wellness. Kafka reveals that the centre is in talks with concepts like stretch labs and recovery-focused fitness studios. “Recovery is the next CrossFit,” he says. “People are prioritizing wellness, and we want to reflect that in our tenant mix.”
Durham Live and Regional Growth
Pickering is benefiting from significant regional growth, including the nearby Durham Live development. The multi-phase entertainment complex features attractions such as the Porsche Experience Centre, the first of its kind in Canada and only the third in North America. “Durham Live is a game-changer for the region,” says Kafka. “It brings additional attention and traffic to Pickering, and we see ourselves as a complementary destination.”
The revitalization of The Shops at Pickering City Centre also serves as a case study in suburban revitalization. “I saw the transformation of Vaughan and Mississauga,” Kafka reflects. “Pickering is next. With its proximity to Toronto and its growing population, it’s becoming a true city centre.”
Image: The Shops at Pickering City Centre
Looking Ahead
With the first residential towers set to commence construction in 2025 and over 6,000 new units planned, The Shops at Pickering City Centre is positioned for long-term success. Retailers like Lululemon and Sephora are already proving the market’s potential, and the addition of community-focused amenities promises to enhance the overall experience.
“The rebranding and redevelopment have injected new life into this property,” Kafka says. “It’s an exciting time for Pickering, and we’re proud to be at the centre of it all.”
Affirm, a leading payment network that helps consumers make purchases and enables merchants to grow, and Shopify, a global provider of commerce infrastructure, have announced an expanded, multi-year partnership that takes their collaboration to the international stage. This new agreement solidifies Affirm as the exclusive provider of Shop Pay Installments in the U.S. and now extends that exclusivity to Canada, with plans to expand further into the U.K.
The renewed partnership strengthens Affirm’s position as the exclusive pay-over-time provider for Shop Pay Installments in the U.S., a role it has held since the service’s inception in 2021. Shopify merchants in Canada will soon be able to offer their customers a seamless checkout experience, powered by Affirm. Canadian consumers will be able to access flexible payment plans, including biweekly and monthly options, with rates as low as 0% APR, term lengths of up to 24 months, and no hidden fees or late charges.
Kaz Nejatian
Kaz Nejatian, Chief Operating Officer at Shopify, expressed his enthusiasm for the global expansion, stating, “Given the success of our long-standing partnership with Affirm in the U.S., bringing them to our merchants internationally is a no-brainer. Affirm’s premier technology, world-class team, and commitment to transparency make them a natural fit to continue supporting merchants in the Shopify ecosystem, and we look forward to bringing this same value to our merchants in Canada, the U.K., and beyond.”
Max Levchin
Max Levchin, Founder and CEO of Affirm, reflected on the journey the companies have shared over the past five years. “Five years ago, Shopify and Affirm teamed up to create a bespoke payment solution that helps all kinds of businesses thrive by giving their customers more choice and flexibility,” said Levchin. “Since then, millions of consumers in the U.S. have relied on the value Shop Pay Installments offers, and we’ve heard from merchants all over the world who are clamoring for the growth potential it provides. We’re excited to deliver on that promise and continue our international expansion.”
The move to extend Shop Pay Installments to Canada marks a key milestone in the partnership, which has been a success since the program’s U.S. launch in 2021. Millions of consumers have utilized Shop Pay Installments, and the program has seen widespread adoption across Shopify’s vast network of merchants, according to a news release.
Looking ahead, the companies plan to introduce Shop Pay Installments to additional markets, including the U.K., as part of their ongoing global expansion strategy. This move is expected to offer millions more consumers the opportunity to shop with greater flexibility and transparency, while giving Shopify’s international merchants the tools to drive even more growth.
For Shopify merchants, the expanded global availability of Affirm’s Shop Pay Installments means enhanced sales opportunities and an improved customer experience. With millions of active users across Shopify’s platform and a growing list of international markets, the partnership is set to reshape the landscape of online commerce, making it easier for both consumers and businesses to thrive.
About Affirm
Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network—one based on trust, transparency, and putting people first—Affirm empowers millions of consumers to spend and save responsibly. The company also gives businesses the tools to fuel growth. Unlike traditional credit cards and other pay-over-time options, Affirm never charges late fees or hidden fees. For more information, follow Affirm on LinkedIn, Instagram, Facebook, and X.
About Shopify
Shopify is the leading global commerce company that provides essential internet infrastructure for commerce. With a suite of trusted tools to start, scale, market, and run a retail business of any size, Shopify helps entrepreneurs and large brands alike grow their businesses. Shopify’s platform is engineered for speed, customization, reliability, and security, enhancing the shopping experience for consumers. Shopify powers millions of businesses across more than 175 countries and is trusted by global brands like BarkBox, Vuori, BevMo, Meta, and Supreme.
As the e-commerce landscape becomes increasingly competitive, attracting and retaining customers requires more than just competitive pricing. Success in modern retail depends on creating unique products, building strong brands, and fostering deep consumer connections. To stand out, businesses must embrace collaboration and leverage strategic partnerships to drive innovation and growth, saysShoplazza, a global leader in retail commerce technology
From Product Creators to Ecosystem Builders
Today’s merchants are more than just sellers—they are architects of a thriving global business ecosystem. While traditional commerce platforms remain essential, independent online stores provide brands with greater control over customer relationships and market positioning.
This transformation comes with challenges, from inventory management and marketing to payment solutions and order fulfillment. Addressing these complexities, Shoplazza offers an innovative platform that empowers merchants to streamline operations while focusing on brand-building and customer engagement.
Recognizing the role of partnerships in fostering business success, Shoplazza hosted its annual Shoplazza Awards, celebrating merchants and partners who drive industry innovation. The 2024 winners exemplify how collaboration fuels growth and redefines e-commerce success.
Empowering Brands to Forge Deeper Consumer Connections
Building a strong brand and forming meaningful consumer relationships are essential for long-term success. The 2024 Shoplazza Awards spotlighted merchants who excelled in these areas.
Photo: MUJOSH website
One standout brand, MUJOSH, a fashion eyewear company, leveraged Shoplazza’s omnichannel solutions to seamlessly integrate online and offline operations. This streamlined customer journeys and boosted brand loyalty. Similarly, ICOICE, a DTC fast-fashion lens brand, customized platform features to launch a subscription model and enhance its sustainability-focused image, increasing customer retention and brand value.
Meanwhile, Vitamin World, a 47-year-old health and wellness company, partnered with Shoplazza to overcome system integration challenges. The result? A remarkable 247.3% year-over-year GMV growth during Black Friday 2024. These achievements underscore how consumer-centric strategies, backed by innovative technology, drive success in the competitive e-commerce landscape.
Photo: ICOICE website
Partners Driving Ecosystem Innovation
Strategic partnerships are essential for e-commerce growth. By teaming up with key industry players, platforms like Shoplazza provide merchants with cutting-edge tools to streamline operations and improve customer experiences. These collaborations create a synergy where the collective contributions exceed individual efforts, helping businesses scale efficiently.
In 2024, PlumSpace, an app development company, introduced over 40 tools on the Shoplazza App Store, offering solutions for traffic analysis, marketing automation, and workflow optimization. Meanwhile, Narivex, a global digital marketing platform, simplified TikTok onboarding, enabling brands to reach new markets more effectively. Additionally, payment leaders like Mastercard and Payoneer launched solutions that enhanced cross-border transactions, improved conversion rates, and simplified payment processes, reinforcing merchant success, according to Shoplazza.
Collaboration at the Heart of Growth
The interconnectedness of merchants, technology providers, and platforms underscores the strength of a unified ecosystem. By aligning merchant needs with partner expertise, businesses can drive innovation and accelerate growth. Shoplazza exemplifies this synergy, leveraging partnerships to help merchants overcome challenges and achieve long-term success.
As the retail commerce landscape continues to evolve, strategic partnerships will be pivotal in unlocking new opportunities and shaping the future of global commerce, said the company.
About Shoplazza
Founded in 2017, Shoplazza simplifies how retailers and online sellers connect with consumers. As a leader in omnichannel commerce, Shoplazza empowers merchants to engage customers across in-store, online, and social commerce channels.
Fisher & Paykel showroom in Toronto's Liberty Village. Image supplied
Fisher & Paykel, the premium New Zealand-based appliance brand, has opened its first Canadian Experience Centre in Toronto. Located at 90 Fraser Avenue in Liberty Village, it marks the fourth global flagship for the brand, following locations in Auckland, London, and Melbourne. The new 4,100-square-foot space showcases the brand’s commitment to innovative kitchen and laundry solutions while celebrating Toronto’s industrial heritage.
The new Fisher & Paykel Experience Centre is housed within the historic Boiler House of the Toronto Carpet Factory. The space has been transformed by renowned Canadian firm Omar Gandhi Architects, who worked alongside strategic brand partner Alt Group to create a setting that integrates luxury with heritage. The design preserves the site’s original red-brick masonry, industrial steel beams, and weathered brick facades while incorporating sustainably sourced North American timber and locally quarried stone.
The centre’s distinctive red-hued plaster walls add warmth and contrast, creating an inviting space that seamlessly blends history with modern elegance. Sculptural ceiling installations contribute to a sense of intimacy within the expansive showroom, while carefully curated details elevate the customer experience.
Social kitchen at the Fisher & Paykel showroom in Toronto’s Liberty Village. Image supplied
A Multi-Zoned Showcase of Innovation
The Fisher & Paykel Toronto Experience Centre is divided into several zones, each designed to highlight a different aspect of the brand’s appliance offerings and kitchen philosophy:
The Social Kitchen: This interactive space is centred around a stainless-steel Arclinea island and a custom dining table designed by Canadian artisan Christian Woo. The Social Kitchen accommodates up to 20 guests for the brand’s exclusive Mastery of Temperature culinary experiences, allowing visitors to see Fisher & Paykel appliances in action.
The Minimal Kitchen: Crafted by Gibson Greenwood, this space embodies the essence of Fisher & Paykel’s Minimal Style appliances. Integrated seamlessly into the cabinetry, these appliances focus on aesthetics and efficiency.
The Professional Kitchen: Designed in collaboration with Henrybuilt, this space showcases Fisher & Paykel’s Professional Style appliances. The refined timber millwork and premium finishes elevate the experience for visitors seeking high-performance kitchen solutions.
Additional Spaces
Beyond these three main kitchens, the Experience Centre features:
Apartment Kitchen: A compact luxury kitchen setup.
DCS Outdoor Kitchen: A dedicated space for chef-level outdoor cooking.
Fabric Care Experience: A showcase of Fisher & Paykel’s innovative laundry appliances designed for garment care.
Fisher & Paykel showroom in Toronto’s Liberty Village. Image supplied
Blending Industrial Heritage with Contemporary Design
The architecture of the Toronto Experience Centre is a testament to Fisher & Paykel’s commitment to blending innovation with history. The adaptation of the historic Boiler House retains its landmark brick chimney, steel columns, and hardwood floors, creating a layered, textured environment that evokes both nostalgia and modernity.
A unique hidden induction ‘hot rock’ plinth, along with a product sculpture placed within the building’s chimney, adds sculptural intrigue to the space.
Omar Gandhi, Founder of Omar Gandhi Architects, emphasized the importance of maintaining the original character of the site. “Weathered brick, textured plaster, and exquisite stonework combine to evoke emotional resonance,” he said. “Jane Jacobs once said, ‘new ideas need old buildings,’ and this project reflects that philosophy.”
Main space in the Fisher & Paykel showroom in Toronto’s Liberty Village. Image supplied
Fisher & Paykel’s Global Expansion and Vision
The opening of the Toronto Experience Centre is part of Fisher & Paykel’s broader global strategy to enhance its brand presence through immersive retail environments. CEO Daniel Witten-Hannah highlighted the brand’s synergy with Canada’s design-conscious consumers.
“Canada and New Zealand share a deep respect for culture, design, and environment. Through our work with Omar Gandhi and our luxury kitchen partners, we’re showcasing the potential of our appliances in some of the world’s best kitchens, framed by Toronto’s rich industrial heritage,” said Witten-Hannah.
Fisher & Paykel’s ethos, ‘Designed in Aotearoa New Zealand,’ emphasizes insight-led design, sustainable innovation, and material authenticity. The Toronto location embodies these principles, providing an educational and experiential space for architects, designers, and homeowners.
Programming and Interactive Experiences
The Experience Centre will also host exclusive events and educational experiences:
Guided Tours: Visitors can explore the centre through curated tours that highlight the brand’s design philosophy and appliance innovations.
Mastery of Temperature Culinary Experiences: Chef-led demonstrations showcasing the precision and versatility of Fisher & Paykel’s cooking appliances.
Plan-and-Choose Areas: Design professionals and homeowners can explore personalized kitchen solutions tailored to their needs.
Professional kitchen at the Fisher & Paykel showroom in Toronto’s Liberty Village. Image supplied
A Legacy of Innovation: Fisher & Paykel’s History
Founded in 1934 by Sir Woolf Fisher and Maurice Paykel, Fisher & Paykel began as an importer of Crosley refrigerators, Maytag washing machines, and Pilot radios into New Zealand. The company transitioned to manufacturing in 1938 and later expanded into global markets, producing high-end kitchen and laundry appliances.
A key milestone in its history was the acquisition of H.E. Shacklock Ltd in 1955, strengthening its local production capabilities. By the 1960s, Fisher & Paykel had begun exporting to Australia and East Asia, setting the stage for its international growth.
A Leader in Appliance Innovation
Fisher & Paykel has long been recognized for its pioneering designs, including:
DishDrawer™ Dishwasher: A revolutionary two-drawer dishwasher system.
ActiveSmart™ Refrigerators: Advanced refrigeration technology that adapts to usage patterns for energy efficiency.
AeroTech™ Ovens: Precision-engineered ovens with superior temperature control.
The company also expanded into healthcare in the late 1960s, developing respiratory humidifiers, which eventually led to the creation of Fisher & Paykel Healthcare, a separate entity today.
Future Growth and Commitment to Quality
Despite becoming a subsidiary of Chinese multinational Haier in 2012, Fisher & Paykel continues to operate independently, maintaining its dedication to innovative design and superior craftsmanship. The brand holds over 420 patents and distributes its products in more than 50 countries worldwide.
A new study from Cisco reveals a critical challenge facing North American CEOs: while 96% plan to integrate artificial intelligence (AI) into their operations, nearly half (49%) believe their limited understanding of AI could negatively impact their business growth over the next five years.
AI Ambitions Meet Knowledge Barriers
The research highlights a paradox in executive leadership. Although four out of five CEOs recognize AI’s potential, many fear their knowledge gaps could hinder decision-making (68%) and leave them vulnerable to competitors (67%). These concerns are already materializing, as 45% of CEOs worry that insufficient technology investment is eroding their competitive edge, and 58% recognize the opportunity costs of not embracing AI-driven innovations.
Jeetu Patel
“In a dynamic landscape where competition is fierce, speed decides the winners. Leaders who act decisively today to build resilient, future-proofed networks will be the AI-forward leaders driving real value for their business,” said Jeetu Patel, Cisco’s Chief Product Officer. “Eventually, there will be only two kinds of companies: those that are AI companies, and those that are irrelevant.”
The Cost of Falling Behind
Beyond strategic concerns, infrastructure challenges are another major obstacle. More than 70% of CEOs report that outdated network infrastructure limits their ability to seize business opportunities. As AI adoption accelerates, the risks of inaction grow, with CEOs anticipating higher operational costs, lower productivity, and shrinking market share if they do not act now.
However, proactive leaders see AI as more than a tool for efficiency—it’s a competitive differentiator. According to the study, CEOs aim to harness AI to drive efficiency (70%), foster innovation (66%), and outpace rivals (57%). To achieve these goals, they must overcome three primary barriers: skills shortages, infrastructure gaps, and security risks.
Investing in People, Infrastructure, and Cybersecurity
To navigate AI’s complexities, CEOs are doubling down on investments in workforce development, modernizing IT infrastructure, and fortifying cybersecurity. This strategy reflects the growing role of technology leaders in shaping business strategies, with over 80% of CEOs recognizing the importance of their CIOs and CTOs in guiding AI-driven transformations.
Raj Juneja
“Leaders are eager to scale AI, but they’re running into skill shortages, bandwidth limits, energy constraints, and security risks,” said Raj Juneja, President of Cisco Canada. “No one can solve these in silos. Businesses, partners, and technology must come together to drive the future of AI. That’s why 96% of North American CEOs are turning to trusted partners to future-proof their infrastructure and stay ahead.”
Michel Golbert, President of Pajar Canada, understands the complexities of global trade and manufacturing better than most. As the head of one of Canada’s last remaining footwear manufacturers, Golbert has firsthand experience dealing with the shifting landscape of international tariffs, supply chain disruptions, and domestic production challenges. With potential new tariffs looming, Pajar is facing an evolving economic landscape that could significantly impact its business and the broader Canadian retail industry.
“We have one of the last factories left in Canada,” says Golbert. “A 25% tariff hasn’t been imposed yet, but it seems inevitable. If that happens, it will definitely impact how we operate.”
Pajar’s operations are globally diversified, with about 95% of its production occurring in Europe and Asia. “If tariffs come into play, we’ll be on the same playing field as everyone else,” Golbert explains. “If China gets hit with a 10% tariff, then Nike, Steve Madden, and other brands will face the same increase—unless they know a loophole that we don’t.”
Michel Golbert, President of Pajar Canada
Despite this, Golbert notes that any additional costs will inevitably affect both businesses and consumers. “We’ll do our best to absorb some of the costs, but at the end of the day, consumers will also feel the impact,” he says. “Prices in the U.S. will go up, and that could influence demand for Canadian goods.”
Maintaining a Canadian Manufacturing Presence
While Pajar maintains a significant global supply chain, it continues to manufacture a portion of its high-end sheepskin boots in Canada. “Our factory in Montreal, on the Plateau, is the original factory my grandfather started in 1963,” Golbert explains. “We employ about 70 workers and produce roughly 150 pairs of boots per day, which retail between $400 and $600. These are sold in premium retailers like Holt Renfrew, Harry Rosen, Browns, Nordstrom, and Saks Fifth Avenue.”
However, sustaining domestic production has become increasingly difficult due to the decline of local suppliers.
“Back in the day, everything was produced and sourced in Canada. Now, all the small suppliers who provided eyelets, leathers, and other materials are gone,” says Golbert. “We try our best to buy local—our boxes are made in Montreal, and we source YKK zippers locally—but much of what we use comes from Italy and other parts of Europe.”
The U.S. Market and the De Minimis Rule Change
With roughly 50% of Pajar’s sales generated in the United States, any changes to trade policies can have a significant effect on the company’s bottom line. One particularly concerning development is the potential elimination of the U.S. de minimis threshold, which currently allows goods under $800 to enter duty-free.
“That would be way worse than the 25% tariff,” Golbert states. “We have a robust e-commerce business that ships directly from Canada. If de minimis is eliminated, we’ll have to start shipping through a third-party warehouse in the U.S., which increases costs and reduces control.”
Golbert points out that the impact would extend far beyond Pajar. “Millions of packages move across the border daily under this rule. If it changes, not only will Canadian businesses suffer, but American consumers will face higher prices as well.”
Diversifying Production Beyond China
With increasing uncertainty around trade policies, many companies—including Pajar—are exploring alternative manufacturing options. “We just returned from the Dominican Republic to assess new factory options for Fall 2026,” Golbert reveals. “We’re also expanding in Brazil. It’s crucial to diversify because today it’s China facing tariffs, but tomorrow it could be Europe.”
However, shifting production isn’t an easy solution. “There’s always a learning curve when moving to a new country,” Golbert says. “We have to ensure factories meet quality standards, ship on time, and comply with major retailers’ requirements. It’s risky and takes time.”
Cougar boots. Image: Cougar website (at time of Pajar acquisition)
Pajar’s Acquisition of Cougar Boots
Despite these challenges, Pajar continues to grow. The company recently acquired Cougar Boots, a Canadian brand known for its winter footwear. “The acquisition has been fantastic,” says Golbert. “Cougar is doing exceptionally well in Canada, and our U.S. distributor has helped us get into all the major retailers we targeted.”
Looking ahead, Pajar plans to expand the Cougar brand. “For Fall 2026, we’re introducing a men’s line—something Cougar hasn’t had in years. We’re also exploring new product categories like outerwear, socks, and underwear, similar to what we’ve done with Pajar.”
Supporting Canadian Manufacturing and National Identity
While global trade dynamics remain uncertain, Pajar remains committed to its Canadian roots. “We’re pushing our Made in Canada products to Canadian retailers, and they’re responding positively,” Golbert says. “Now, more than ever, there’s a renewed sense of pride in Canadian-made goods.”
Pajar Logo
Pajar’s branding has long emphasized its Canadian heritage, something Golbert believes resonates with consumers worldwide. “Our logo features the Canadian flag. To people in Europe and the U.S., that represents quality, expertise in winter wear, and a country known for peace and wilderness. That’s a huge selling point.”
Looking Ahead
As trade policies evolve, Golbert remains optimistic about Canada’s future in the global market. “Short-term, these changes will sting, but long-term, they could make Canada stronger. We need to become more independent and sell our products globally—not just to the U.S.”
Despite the challenges ahead, Pajar is poised to continue its growth, adapting to shifting market conditions while staying true to its Canadian heritage. “We’re prepared to pivot quickly,” Golbert says. “It’s a crazy time, but we’ll navigate it like we always have.”
Denny’s Canada is on a growth trajectory, expanding its footprint across the country with new store openings and renovations planned for 2025. The iconic breakfast chain has announced exciting developments for both its new and renovated locations, in response to evolving customer preferences.
Denny’s, which in Canada is owned by Northland Properties, currently operates 72 locations across Canada, with an additional 12 owned by other operators. The company recently opened two new restaurants, one in Spruce Grove, Alberta and another in Dartmouth, Nova Scotia. “The Dartmouth location is a flagship for us,” said Cecillon. “It’s the first full-style location on the East Coast and is located in one of our Sandman Signature hotels. It incorporated all the new design, the new colours, the new look and feel of Denny’s.”
These new locations feature Denny’s updated contemporary design, which includes personalized elements reflecting local markets. In Spruce Grove, for instance, a mural of the prairies adorns the walls, while the Dartmouth restaurant showcases a mural of the waterfront, symbolizing the local culture.
Denny’s Spruce Grove
“We’ve personalized each location to reflect the local market, including murals that showcase something unique to each area,” Cecillon explained. “The new locations use brighter colours, especially blues, to give them a fresh look, compared to some of our older locations that are 20-30 years old.”
In addition to new openings, Denny’s has been actively renovating several of its existing locations. Over the past year, four restaurants underwent significant updates, including those in Saskatoon, Revelstoke, Penticton, and Edmonton. These renovations reflect the same design updates seen in the brand’s newer locations.
Looking ahead, Denny’s is focusing on further expansion, with four more locations on the books for 2025, including one in Northeast Calgary, a flagship restaurant just north of the 401 in North Toronto, and others in Woodstock, Ontario, and possibly St. Albert, Alberta.
Renovations are also set to continue with four planned for Edmonton, Kamloops, Brooks (Alberta), and Oakville, Ontario.
Denny’s Spruce Grove
In response to consumer demand, Denny’s Canada is also updating its menu with new offerings tailored to local tastes. “We’re introducing a new line of handheld breakfast sandwiches, unique to the Canadian market, which we plan to launch in April,” said Cecillon. “We’re also working on a whole new dinner program, with a focus on healthier options as we’ve heard from our customers that they want more health-conscious choices.”
Denny’s commitment to quality ingredients also sets it apart. “85% of our product is sourced from Canada,” Cecillon said. “We aim to procure as much product from Canada as possible, though we know it’s a challenge with produce, especially during the winter months.”
While many diners are stereotyped as “greasy spoons,” Cecillon emphasized that Denny’s takes great pride in the quality of food it serves. “We’re committed to offering high-quality food, and we want Canadians to know that Denny’s is a great choice if you’re looking for quality.”
As the Canadian market continues to evolve, Denny’s is dedicated to providing customers with a welcoming experience and a fresh take on the diner tradition. With its ongoing expansion and menu innovations, Denny’s is set to become a go-to destination for breakfast, lunch, dinner, and late-night cravings across the country.
About Denny’s Canada
Denny’s has been a staple of Canadian dining since 1970. Known for its all-day breakfast and classic diner fare, Denny’s is committed to delivering quality meals and a welcoming atmosphere. The brand operates 72 locations across Canada and continues to expand with new openings and renovations.
New Jump+ Apple Premium Partner location in The Pen Centre, St. Catherines, Ontario (CNW Group/Jump Plus Stores)
Jump Plus, a leading retailer of Apple products in Canada, has unveiled its first Apple Premier Partner store in St. Catharines, marking a significant milestone in its expansion plans. The new location, which opened its doors just a few weeks ago, is not only a replacement for an older store in the Penn Centre, but it also represents the company’s bold step into a larger, more customer-friendly format.
The St. Catharines store is the first in North America to showcase the Apple Premier Partner store design, and the move comes as part of Jump Plus’s broader strategy to bring Apple’s full ecosystem to mid-sized Canadian communities.
Tim McGuire
“We’ve had a store in the Penn Centre for over 10 years now. It’s always been one of our best performers, but we took the opportunity to move to a space that was 50 per cent larger and in a much higher traffic area in the mall,” said Tim McGuire, CEO of Jump Plus. “It’s already paying off—very strong, double-digit comp gains versus the rest of the chain.”
The new store format offers consumers in St. Catharines and surrounding areas access to the same Apple products and services they would expect at a traditional Apple Store, but with a smaller footprint. According to McGuire, this new store design will serve as the company’s standard for all future locations across Canada.
Currently, there are 17 Jump Plus stores across Canada – 11 in Ontario, three in Atlantic Canada and three in the West.
“We have plans to expand substantially across the country to all regions,” noted McGuire. “All future stores will be the Premier Partner format. That’s our new standard going forward.”
One of the standout features of the new store design is its size. On average, Jump Plus stores will now be about 2,500 square feet, a 30 per cent increase over the size of their previous locations. This larger space will allow for more product displays and a more open, clean environment for customers to explore Apple’s expansive lineup.
Source: Jump Plus
“The stores are larger, about 30 per cent bigger than our previous ones,” McGuire explained. “Where today we’re probably averaging about 1,800 square feet, we’re going to 2,500 square feet on average. This gives us more room to display products and allows for a brighter, more spacious layout. It’s very much in line with the look and feel of an Apple Store.”
Another key feature of the new store format is the inclusion of dedicated small business experts. These specialists will help small businesses with five to 50 employees leverage the full range of Apple’s products and services to enhance their operations. Additionally, Jump Plus has a division called Jump IT, which caters to larger businesses, universities, and government organizations across Canada.
“Every salesperson in our store is trained by Apple,” said McGuire. “Our goal is to provide the right sales and service in every community. If Apple makes it, we have it. We are the local Apple experts, and we’re committed to offering businesses of all sizes the solutions they need.”
“The goal is to bring the full Apple experience to smaller, mid-sized communities where people may not have access to a larger Apple store.” More stores are coming this year.
The company’s new store format is a game-changer for smaller communities, where access to a wide range of Apple products and expert advice has traditionally been limited. Jump Plus aims to bridge this gap by providing customers in towns like St. Catharines, Barrie, Kingston, Moncton, Fredericton, and St. John’s with the same level of service and product availability that larger cities enjoy.
Source: Jump Plus
“This looks as much like an Apple store as possible. I kind of think of us as Apple’s little brother,” McGuire said. “We’ve got everything they have, just in smaller sizes. We offer all the same products, all the same services, and we’re the local experts trained by Apple to deliver the best experience possible.”
As Jump Plus continues to expand, McGuire is confident that the company’s focus on serving smaller communities with a full range of Apple products and services will set it apart from larger retailers.
“We offer a true Apple experience without the 25,000 square-foot Apple store. We’ve got it all—40 different models of Apple computers, with every configuration and memory size you could need. Our goal is to be the best option for Apple customers in mid-sized communities.”
Jump Plus’s latest store opening in St. Catharines highlights the company’s commitment to expanding its reach and providing local communities with access to premium Apple products and services. As more locations open across the country, the retailer is poised to continue its success in the Canadian market.
