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Moose Knuckles Opens Flagship at Royalmount in Montreal

By
Craig Patterson
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Moose Knuckles has opened a flagship at Royalmount in Montreal. Photo: Moose Knuckles

Moose Knuckles, the Canadian luxury outerwear brand, has unveiled its latest flagship store at Montreal’s Royalmount shopping destination. Known for combining rugged Canadian roots with innovative style, the brand’s new flagship offers an immersive and innovative retail experience, blending luxury with modern design elements to create a space that goes beyond traditional shopping.

Andrea Elliott, Executive Vice President of Direct to Consumer at Moose Knuckles, shared her insights on the flagship’s design: “Our goal with the Royalmount store was to create a space that feels like a luxurious loft apartment, where customers can take their time and truly immerse themselves in the world of Moose Knuckles.” The flagship offers more than just a shopping experience, bringing together sustainability, art, and high-tech features to engage customers in a new way.

Inside the Moose Knuckles flagship at Royalmount in Montreal. Photo: Moose Knuckles
Inside the Moose Knuckles flagship at Royalmount in Montreal. Photo: Moose Knuckles

Moose Knuckles Flagship Redefines Luxury at Royalmount

The Moose Knuckles flagship at Royalmount is designed to reflect the brand’s commitment to blending craftsmanship with cutting-edge design. The store’s interior, conceptualized by Moose Knuckles Global Artistic Director Carlos Nazario, takes inspiration from the relaxed, luxurious feel of a modern loft apartment. The space features high-end materials such as Nero Greco tile and lime fresco wash walls, creating a sophisticated yet inviting atmosphere.

“Our design for the Royalmount flagship was all about creating an environment where luxury feels approachable,” explained Nazario. “Every element, from the material choices to the innovative features like the LED ceiling, was chosen to reflect the laid-back yet luxurious lifestyle that defines Moose Knuckles.”

Inside the Moose Knuckles flagship at Royalmount in Montreal. Photo: Moose Knuckles

One of the flagship’s standout features is its LED digital ceiling, designed in collaboration with Stingray, which mimics real-time weather patterns. Whether it’s a sunny day or a snowstorm outside, the ceiling reflects the natural conditions, adding a unique sensory element to the shopping experience. This feature ties directly into Moose Knuckles’ outerwear expertise, reminding customers of the brand’s focus on products built for the elements.

Sustainability is also a key focus in the store’s design. Custom-made couches crafted from upcycled Moose Knuckles jackets provide comfortable seating, while also reinforcing the brand’s commitment to environmental responsibility.

“We wanted to create a space where sustainability is woven into the fabric of the design itself,” said Elliott. “By repurposing our jackets into furniture, we’re adding a tactile, creative element to the store that aligns with our values.”

Inside the Moose Knuckles flagship at Royalmount in Montreal. Photo: Moose Knuckles

Moose Knuckles Enhances the Customer Experience at Royalmount

The Royalmount flagship is designed to engage customers beyond just shopping. In addition to the innovative design elements, the store features a custom-built Canadian Oak bubble hockey table, offering shoppers a fun, interactive experience that ties back to Moose Knuckles’ Canadian roots. The store also showcases exclusive artwork by Montreal artist Stikki Peaches, further connecting the brand to the local cultural scene.

“Launching our flagship in Montreal, a city at the heart of our brand’s identity, is a significant milestone for Moose Knuckles,” said Victor Luis, Chairman of Moose Knuckles. “Royalmount is the perfect setting for our new concept, offering a luxury shopping experience that aligns with our brand’s values and aesthetic.”

The new flagship also reflects the brand’s desire to offer a comfortable, engaging environment where customers can spend time and explore at their leisure. “Our jackets are an investment, and we want to ensure that customers feel confident in their decision by providing a space where they can take their time and enjoy the process.”

Inside the Moose Knuckles flagship at Royalmount in Montreal. Photo: Moose Knuckles

Strategic Expansion and Sustainable Growth

The Royalmount flagship is part of Moose Knuckles’ larger strategy to expand its direct-to-consumer footprint in North America, Europe, and China. With over 30 stores globally, including in prime locations like Yorkdale Shopping Centre where Moose Knuckles opened its first store in 2016, the brand continues to grow while staying true to its Canadian heritage.

Elliott emphasized the importance of careful, strategic growth for the brand. “Our expansion is all about finding the right markets and creating stores that reflect Moose Knuckles in a meaningful way,” she said. “Royalmount is a key step in this journey, providing both locals and tourists with a luxurious, immersive experience.”

Inside the Moose Knuckles flagship at Royalmount in Montreal. Photo: Moose Knuckles

The brand has also adopted a flexible approach to real estate through the use of pop-up stores, allowing it to test new markets before committing to long-term leases. “Pop-ups have been instrumental in our growth strategy,” said Elliott. “They allow us to gauge interest and, if successful, we can convert them into permanent stores, like our outlet at the MacArthurGlen Outlets in Vancouver.”

Collaboration and Design Excellence at Moose Knuckles Royalmount

Moose Knuckles’ new Royalmount flagship is the result of collaboration across the brand’s creative and leadership teams, reflecting a shared vision for the future of luxury retail. “Creating this space was a collaborative effort,” said Nazario. “We wanted to build a store that not only showcases our products but also invites customers to engage with the Moose Knuckles brand on a deeper level.” The Royalmount flagship’s blend of contemporary design, cutting-edge technology, and sustainability sets a new standard for Moose Knuckles’ stores worldwide. As the brand continues to expand, this flagship marks a defining moment in its evolution, offering a unique experience that reflects Moose Knuckles’ commitment to craftsmanship, innovation, and environmental consciousness.

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Paris Baguette Opens Flagship Bakery Café on Bloor Street in Toronto

By
Craig Patterson
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Paris Baguette at 110 Bloor St W. in Toronto. Photo: Gregor Shaw

Paris Baguette, the globally renowned bakery café chain, has officially opened its Canadian flagship at 110 Bloor Street West in Toronto. The grand opening, which took place earlier this month, marks a milestone for the brand as it continues to expand in Canada.

The grand opening event drew crowds with giveaways, including gift cards for the first 25 guests and branded swag for the first 100. Visitors were treated to free samples of Paris Baguette’s famed handcrafted cakes and pastries, as well as live music and giveaways from Z103.5 radio station.

“We are thrilled to introduce Paris Baguette’s unique offerings to Toronto,” said Darren Tipton, CEO of Paris Baguette North America. “Our commitment to quality, from our cakes and freshly baked breads to our hand-crafted coffees, is a reflection of our heritage and our desire to create a bakery café experience that feels like the heart of the community.”

Paris Baguette at 110 Bloor Street West in Toronto. Photo Credit: GTA General Contractors – Ryan Fung/Farzad

A Bold Flagship in the Heart of Yorkville

The new café, built by GTA General Contractors, stands out from other Paris Baguette locations with a design specifically crafted to complement the upscale Yorkville neighborhood. “We wanted this flagship to reflect the vibrancy and sophistication of the area, and to create a space that truly stands out,” said Cathy Chavenet, Chief Marketing Officer of Paris Baguette. The two-level café spans more than 3,700 square feet, with the main floor serving as the bakery and café, while the lower level houses the kitchen and baking facilities. Boreal Architecture handled millwork in the space.

Paris Baguette makes all of its products in-house daily. Guests can watch the bakery’s skilled artisans craft cakes and pastries through a glass window into the kitchen. In addition to sweet treats, the café offers a full menu of sandwiches, salads, and a variety of espresso-based beverages brewed with Lavazza coffee, a brand known for its high-quality beans.

Geoff Smith of CBRE represented Paris Baguette in the lease deal, while Arlin Markowitz of CBRE co-listed the space with Philip Traikos and Carmen Siegel of Cushman & Wakefield. The lease was first announced by Retail Insider in August 2021. The commercial podium at 110 Bloor is owned by ProWinko and managed by Salthill Property Management Inc.

Paris Baguette at 110 Bloor Street West in Toronto. Photo Credit: GTA General Contractors – Ryan Fung/Farzad

Aggressive Expansion Plans for Canada

Paris Baguette’s move into Canada is part of a larger strategy to establish 100 locations across the country by 2030. The company, which was founded in 1988, has a strong global presence with more than 4,000 bakery cafés around the world, including locations in major cities such as Paris, New York, London, and Seoul​. The Toronto Bloor Street flagship is the seventh Paris Baguette location in Canada, with several more planned for 2024.

The brand’s first Canadian location opened at the Yonge Sheppard Centre in Toronto in March 2023​. Since then, it has opened additional locations in Edmonton, Calgary, and other parts of the Greater Toronto Area. Paris Baguette’s aggressive growth in Canada is driven by both corporate-owned and franchised locations​.

Paris Baguette at 110 Bloor Street West in Toronto. Photo Credit: Salthill Capital
Paris Baguette at 110 Bloor Street West in Toronto. Photo Credit: Salthill Capital

Community Impact and Seasonal Menu Offerings

In line with its mission to serve and support local communities, Paris Baguette donated $5,000 to Second Harvest, Canada’s largest food rescue organization, at the grand opening. “Through this partnership, Paris Baguette is helping to ensure that nutritious food reaches those who need it most, reducing both hunger and food waste in Canada,” said Lori Nikkel, CEO of Second Harvest. The bakery café chain has chosen Second Harvest as its ongoing donation partner in Canada​.

The Bloor Street café will also feature seasonal menu items, including pumpkin and pecan treats for the fall. “We are constantly updating our menu to reflect the seasons and special occasions,” said Chavenet, highlighting the brand’s commitment to offering fresh and innovative products year-round.

Scotiabank survey highlights succession challenges for small businesses (Interview)

By
Mario Toneguzzi
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Photo- Kampus Production
Photo- Kampus Production

As a significant wave of small business owners get set to transition into retirement, a recent study from Scotiabank shows small business owners feel modernizing their digital capabilities is a key opportunity to increase the value of their business in advance of a potential sale.

In Scotiabank’s fifth annual Path to Impact Survey, several small business owners across Canada said that they do not have a clear path to digitalizing their operations which, in addition to dissuading potential buyers and possibly leaving money on the table may also make the business less productive and less profitable.

Pouya Zangeneh
Pouya Zangeneh

“The landscape of Canadian business is transforming,” said Pouya Zangeneh, SVP of Small Business Banking, Scotiabank. “With a significant portion of small business owners nearing retirement, and digital savvy younger entrepreneurs stepping up, the need for robust digital strategies and effective succession planning is escalating.

“Scotiabank’s 2024 Path to Impact survey uncovered both long- and short-term challenges weighing on the minds of business owners. Unsurprisingly, small business owners are concerned about the economic climate and higher costs due to sustained inflation. Small business owners surveyed said that inflation (46%) and a possible recession (38%) were their top-ranked concerns for the next 12 to 24 months, followed by supply chain disruption (19%), labour shortages (18%) and cyberattacks (18%). Increased costs for materials, supplies and capital costs are also top of mind, leading business owners to cut expenses.

“The major long-term concern is the need for succession planning. There will be a generational shift within Canada’s small business ecosystem in the coming years. Nearly half (48%) of Canadian small business owners are planning to exit their business within the next decade.”

Zangeneh said succession plans are crucial for a small business to survive after the original owner sells, however not every owner is prepared.

“Scotiabank’s survey found that nearly a third (31%) of small business owners in Canada are planning to sell their business by 2030. However, many are not making the necessary plans. Just over 65 per cent of small business owners have a succession plan in place, and only 43 per cent of those planning to sell in six or more years say they are not prepared,” he said.

“Thirty-five per cent of business owners don’t have a succession plan in place at all. They cited various reasons, with the majority saying planning is not a priority (40%), they don’t need one (33%) or they simply haven’t thought about it yet (33%).

“For those that do have a plan in place, 36 per cent intend to keep the business within the family, while about one in three plan to sell to a larger company (12%) or non-family members (20%). Fifteen per cent plan to close the business altogether.”

Zangeneh said the report found small business owners felt by modernizing and advancing their business’ digital capabilities, it gives them an opportunity for both short and long-term gains.

“By leaning into technology and creating a more digital experience the business will see many benefits, including the ability to meet customer and employee demands faster and help the business find efficiencies and cost-saving opportunities,” he said.

“Nearly half of those polled for this survey (45%) see digital transformation as critical to help with the sale or transition of their business. Those who have embraced digital tools are already seeing tangible benefits, including improved customer service (37%), wider reach (37%), increased revenue (33%), and reduced costs (32%).”

Zangeneh said part of the digitization process could include the adaptation of AI technology.

“Small business owners polled for this survey are showing openness to innovative support strategies, with 40 per cent saying the integration of AI could help them sustain and grow their business. As mentioned earlier, those small businesses that have enhanced their digital capabilities in the last three years have reported several benefits, including the ability to keep up with higher demand (31%) and innovating faster (31%),” he said.

“While helping owners grow and sustain their businesses, these benefits are also helping in the long-term, making the business more attractive for potential buyers.”

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Canadians to spend more this holiday, but spending mindfully: RCC

By
Mario Toneguzzi
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RCC x Leger 2024 Holiday Shopping Survey (CNW Group/Retail Council of Canada)

Retail Council of Canada (RCC), in partnership with Leger 360, has unveiled the RCC X Leger 2024 Holiday Shopping Survey, which shows that shoppers across Canada are determined to make the most of the season despite financial pressures.

With average holiday spending expected to hit $972 – up $74 (+8%) from last year – 90% of Canadians are carefully managing their budgets and actively seeking out deals amid ongoing inflation and rising costs,” said the report. 

“Despite inflation, 75% of Canadians plan to maintain or up their holiday budgets, driven by higher disposable incomes and more family members to shop for. However, they’re more strategic: 71% are adjusting gift-giving habits, buying fewer gifts, and zeroing in on the best deals.”

Diane J. Brisebois
Diane J. Brisebois

“Canadians are determined to celebrate, but they’re shopping more mindfully than ever,” said Diane J. Brisebois, President and CEO of RCC. 

Key Findings: Savvy Shopping on the Rise

  • Inflation’s Impact: 71% of Canadians are adapting their shopping habits due to inflation, focusing on sales, budgeting, and earlier planning—a slight uptick from last year.
  • Black Friday’s Clout: Black Friday reigns supreme, with 48% marking it as the most important shopping day. More Canadians are holding off for deals, with 38% delaying purchases until peak sale times, up from 34% in 2023.
  • In-Store vs. Online: Canadians are divided between in-store (62%) and online (38%) shopping, loving the tactile in-store experience but also drawn to the convenience and deals found online.
  • Where the Money’s Going: Spending is focused on clothing and holiday home entertaining (food, alcohol), each grabbing 16% of the budget. Gift cards are also big, with 42% opting for them as a flexible gift option.

Regional Highlights: Spending Trends Across Canada

  • Ontario: Spending $1,158 on average, Ontarians lead in online shopping, with 41% of their budget spent digitally.
  • Alberta: Budgeting $970, Albertans lean into online shopping for décor and food and are big on Cyber Week, with 72% keen on the deals.
  • British Columbia: Spending $893 on average, BC favors in-store shopping, using flyers (39%) as a key planning tool.
  • Atlantic Canada: Spending $904 on average, these shoppers are the most loyal to big box retailers, allocating 27% of their holiday budget.
  • Quebec: Budgeting $770 on average, focusing on home entertaining. Steady spenders, with 59% keeping budgets intact.

The complete survey is available exclusively for members. RCC members can access the full survey on the Retail Council of Canada website.

On October 23, 2024, from 1-2pm ET, RCC will host an online Retail Holiday Shopping Webinar. Leger will discuss the survey’s pivotal findings, providing insights for retailers to refine their holiday strategies. Moneris will highlight how customer and industry payment data can facilitate better business decisions during the holiday peak.  Register here for this FREE event.

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Community Natural Foods launches new membership program + App

By
Mario Toneguzzi
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Left to Right: Rob Naff, Managing Director, Home Health Care & Community Natural Foods, Matt Penner, Director of Operations and Merchandise, Community Natural Foods and Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods, pose with the new app.
Left to Right: Rob Naff, Managing Director, Home Health Care & Community Natural Foods, Matt Penner, Director of Operations and Merchandise, Community Natural Foods and Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods, pose with the new app.

Community Natural Foods, a wholly-owned subsidiary of Calgary Co-op, has launched a new membership program delivered through a new interactive app, designed to enhance consumers’ shopping experience and promote healthy choices.

This innovative app offers a variety of features, including the ability to earn Community Bonus Cash, access personalized recipes, and the opportunity to uncover exclusive savings on a wide range of natural and organic products, said the company in a news release.

“The new membership program + app caters to the needs of today’s health-conscious grocery shoppers, empowering them to make informed decisions. Users can take advantage of ways to save and earn on qualifying purchases, explore tailored recipes based on their dietary needs and enjoy discounts on everyday items,” it said.

Damon Tanzola
Damon Tanzola

“This launch represents a pivotal moment for Community Natural Foods. Since its establishment in 1977, CNF’s mission has been to provide Alberta shoppers with quality natural and organic products. As the needs of our customers evolve, we remain committed to innovating and enhancing their shopping experience. Our new membership program and interactive app embodies this commitment by modernizing how we connect with our community,” said Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods.

The app launch is just one of a number of significant investments the company said it has made:

  • Renovations at Community Natural Food’s 10th Avenue SW and Crowfoot Calgary locations
  • The launch of a new store in Old Strathcona Edmonton in June 2023
  • A new Community Natural Foods store set to open in the community of Seton in the fall of 2025
  • A new website, refreshed logo, and delivery vans
  • Investments in in-store technology and software, including point of sale upgrades.
  • More than 10,000 products available in-store, with more than 7,000 available for sale online.

“With our new Community Natural Foods membership program and app, we can offer a streamlined platform that encourages our customers to explore wellness resources and deals at their fingertips. After years of careful planning and development, we are confident this app will significantly enhance the way our customers shop and engage with our natural food choices every day,” said Tanzola.

“Our new app reinforces Community Natural Foods’ commitment to innovation and investment in the wellness space. This app simplifies the shopping experience and also provides customers with the tools they need to make healthier choices while saving and earning along the way. It’s a significant step in making wellness more accessible for everyone.”

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Pajar Canada Expands with Acquisition of Cougar Footwear Brand

By
Craig Patterson
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Cougar boots. Image: Cougar website (at time of Pajar acquisition)

Pajar Canada, a Montreal-based leader in premium winter footwear and outerwear, has acquired Cougar, another iconic Canadian footwear brand. Both brands share a rich history, and their merger will expand their reach across Canada and international markets.

Founded in 1963, Pajar Canada has built its reputation on blending traditional craftsmanship with modern innovation. The acquisition of Cougar, which has been producing high-quality waterproof footwear since 1948, reflects Pajar’s vision of expanding its market presence while maintaining the core values that have defined both brands for decades.

“We’re excited to bring Cougar into the fold,” said Michel Golbert, President of Pajar Canada. “Both brands are Canadian institutions, and together, we can leverage our strengths to provide innovative, quality products to more customers globally.”

Left – David Golbert, Vice President, Pajar Canada. Middle – Jacques Golbert, CEO. Right – Michel Golbert, President.

Strengthening Canadian Heritage with International Expansion

Pajar plans to capitalize on its well-established distribution networks to grow the Cougar brand, initially in Canada and the United States, before moving into Europe. Golbert explained that Trend Marketing, one of the largest footwear distributors in Canada, will handle Cougar’s domestic distribution. Pajar will oversee Cougar’s entry into the U.S. market, beginning with a major product launch at the FFANY Show in New York this December.

“We’ve built a robust presence in 25 countries, and we see a great opportunity to bring Cougar into Europe, following a model similar to what we’ve done with Pajar,” Golbert shared. The strategic move allows Pajar to extend Cougar’s reach to new customers while maintaining its long-standing commitment to durability and style.

Future Opportunities for Product Development

Although Cougar is known primarily for its footwear, the acquisition opens the door for potential product diversification. Golbert mentioned the possibility of Cougar expanding into outerwear, much like Pajar has successfully done. 

Image from the Pajar Canada website

However, these plans are in the early stages, and for now, the focus remains on solidifying Cougar’s place in the global market.

“We’re still in the early stages of planning, but there’s a lot of potential. We’re excited to see how we can take Cougar’s legacy of quality footwear and apply it to other product categories,” Golbert said.

Other news on Pajar in Retail Insider:

Pajar to Launch 1st Standalone Retail Stores

Inside Pajar’s First-Ever Retail Stores [Photos]

Canadian Fashion Brand ‘Pajar’ Opens 2nd Permanent Retail Space Amid Brand Expansion

Change of leadership at Calgary Co-op

By
Mario Toneguzzi
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Ken Keelor, Former CEO of Calgary Co-op

There is a change of leadership at grocery chain Calgary Co-op.

Brad Krizan
Brad Krizan

“Calgary Co-op is entering an exciting new phase as we transition leadership following a period of growth, acquiring CarePharmacies, Community Natural Foods and Willow Park Wines & Spirits. The Board of Directors thanks departing CEO Ken Keelor for his dedication and commitment. Ken successfully led the organization the past 10 years through these major acquisitions, while also negotiating new supplier partners for both grocery and fuel,” wrote the company’s Board Chair Brad Krizan, in a letter to members.

He announced that effective immediately, Lisa Swartzman has been appointed interim CEO while the board begins the search for a permanent CEO.

“Lisa is a seasoned senior executive with significant finance experience and a background in consumer products, retail, industrial products, healthcare and manufacturing,” wrote Krizan. 

“Lisa has the skills required to maintain stability and continuity across the organization in our core operations until a new CEO is in place, which we expect will occur within the next year. Changes in leadership are a natural part of any organization’s growth and evolution, and Calgary Co-op’s dedication to our community, members, and employees remains unwavering. This transition is about ensuring the future success of Calgary Co-op as we continue to serve our members with the best products, services, and value. 

“The goal moving forward is to optimize the successes of recent years while continuing Calgary Co-op’s long-term sustainability and commitment to our members. We are confident that this leadership transition will allow us to fully leverage our past success and ensure that Calgary Co-op remains a cornerstone of the community. We remain committed to our members and to continuing to deliver exceptional customer experiences now and into the future.”

Keelor was with the company for 10 years. No information was given for his departure.

In a previous Retail Insider article, he talked about how people often ask him how he got to where he is today.

“I will say, I always put my hand up for the tough jobs. And in fact, I always put my hand up for any jobs, leave alone the toughest jobs. If you look back at my career at Sobeys and even at Calgary Co-op and Save-On, I always took on the toughest jobs that other people didn’t necessarily want to take on. If something would have been in a mess, they would say well put Keelor in, he’ll fix it, he’ll fix it fast. Because I got a lot of things done, a lot faster than others might have done it,” he said.

“There’s people that do a lot of talking and people who aim for perfection, I’ve been someone who has always aimed to get the job done so the company can move forward. And of course, raising my game each year was very crucial. So every year I would challenge myself to do even more, do even better. And I would challenge my team. Every year the bar goes up. A lot of hard work.”

Owned by members, Calgary Co-op is one of the largest retail co-operatives in North America. Locations in Calgary, Airdrie, Cochrane, High River, Okotoks, and Strathmore include food centres, pharmacies, gas stations, car washes, Home Health Care centres, Wine, Spirits, and Beer locations and cannabis. In addition, Calgary Co-op owns and operates Community Natural Foods, Beacon Pharmacies, and Willow Park Wines & Spirits and is the beneficial owner of Care Pharmacies. It has over 400,000 members, 3,850 employees, assets of $700 million and annual sales of $1.3 billion.

Total sales for the year ending on October 28, 2023, amounted to $1.303 billion, compared to $1.284 billion in 2022.

Net earnings in 2023 were $16.7 million compared to $38.7 million in 2022, “mainly due to inflationary pressures, both on operating costs and in reduced sales & margins in our Liquor and Food lines of business as households respond to the inflationary environment,” it said in its annual report.

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Stone Island opens archival exhibition at Holt Renfrew Ogilvy in Montreal

By
Craig Patterson
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Stone Island has unveiled its archival exhibition, Material Research ‘984 - ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Stone Island has unveiled its archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Running from October 17 to 27, 2024, the exhibition takes place in the iconic Tudor Hall and offers visitors an immersive exploration of Stone Island’s four decades of material innovation.

The showcase, open to the public, presents rare and iconic pieces from the brand’s archives alongside modern designs from Holt Renfrew’s Fall/Winter 2024 collection, illustrating how the brand’s heritage continues to influence contemporary fashion.

Known for its groundbreaking work in fabric technology, Stone Island selected five standout pieces from Holt Renfrew’s latest collection. The items are paired with archival pieces that inspired their design, reflecting the brand’s commitment to continuous material research and evolution. The exhibition centres around five key themes, each representing a different era of Stone Island’s pioneering work in fabric innovation.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island
Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Themes of Material Innovation at Stone Island’s Montreal Exhibition

The exhibition showcases the following five themes, each highlighting a different aspect of Stone Island’s fabric innovation:

  • Metallic: Featuring metallic fabrics, this theme includes the Pure Metal Shell – Bronze jacket from the Autumn/Winter 1999 collection.
  • Thermo-sensitive: Highlighting Stone Island’s iconic color-changing materials, such as the Ice Jacket Camouflage Thermosensitive Fabric from Autumn/Winter 1990-1991.
  • Stone Island Marina: A focus on nautical-inspired fabrics, featuring reflective jackets from the Spring/Summer 1993 collection.
  • Stone Island Ghost: Showcasing the natural Ventile Cotton Canvas, a weatherproof fabric used in the brand’s Ghost collections.
  • David-TC: Exploring Stone Island’s Japanese fabric, with a rare jacket from the Stone Island Shadow Spring/Summer 2004 collection that features a right-arm badge.

The Montreal exhibition follows the success of Stone Island’s Los Angeles showcase earlier this year, where the brand’s “Lab-Life” philosophy—integrating research, community, and product innovation—was brought to life. This exhibition at Holt Renfrew Ogilvy embodies that same ethos, combining material research with an engaging visitor experience.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island
Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Stone Island at Holt Renfrew Ogilvy: A Hub for Community and Learning

In addition to the archival pieces, the exhibition serves as a hub for community interaction, learning, and shopping. Montreal’s Café Olimpico has set up a central space within the exhibition where visitors can relax, enjoy coffee, and read periodicals curated by Wrong Answer.

A dedicated Screening Room showcases The Compass Inside, a documentary by Jeremy Elkin. The film offers an in-depth look at Stone Island’s global community and its production facilities in Ravarino, Italy, where the brand’s innovative materials come to life. Visitors can also enjoy music curated by La Rama Records, with performances from Montreal’s top DJs during weekends, including Aram & Destiny, Somebody3lse & Icky Magdala, The LYONZ, and Ferias. The music will play through a custom Danley sound system built by Elastique Audio.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island
Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

The retail section of the exhibition highlights Holt Renfrew’s Fall/Winter 2024 Stone Island collection, offering visitors a unique shopping experience with exclusive items from the brand’s latest line.

The exhibition kicked off with a private launch party featuring a menu by Chef Laurent Dagenais and music by Kris Guilty and Gene Tellem. A public panel discussion will be held on October 24, featuring Montreal creatives such as Seny Kassaye, artist Vincent Tsang, DJ IAMNOTMYHISTORY, and a representative from Atelier Barda. Moderated by Justin Lortie, Co-Founder and Design Director of Wedge, the discussion will explore the intersection of art, architecture, and innovation.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Stone Island’s Standalone Store in Toronto

Beyond its relationship with Holt Renfrew, Stone Island expanded its footprint in Canada by opening its first standalone flagship store on Yorkville Avenue in Toronto in 2019. This location offers a comprehensive Stone Island experience that includes a focus on exclusive collections and limited-edition pieces.

The Yorkville flagship showcases the full range of Stone Island products, including outerwear featuring the brand’s iconic compass patch and innovative fabric treatments. The opening of this store marked a significant milestone in Stone Island’s North American expansion. The Yorkville location sits among prestigious neighbours that include Brunello Cucinelli and Chanel, as well as a soon-to-close Versace store.  

Stone Island store at 102 Yorkville Avenue in Toronto. Photo: Stone Island

Broader Distribution in Canada

Stone Island’s products are available in Canada through a network of upscale retailers, including SSENSE, TNT, and CNTRBND. Holt Renfrew has also been a key partner, with successful pop-up shop-in-shops over the years. Stone Island’s popularity in Canada has grown due to its appeal to fashion-forward consumers who appreciate the brand’s unique combination of functionality and luxury.

Background and History: Stone Island

Stone Island was founded in 1982 by Italian designer Massimo Osti in Ravarino, Italy. Initially launched as a subsidiary of Osti’s main brand, C.P. Company, Stone Island quickly set itself apart due to its experimental approach to fabrics and garment technology. The brand’s foundation was based on rigorous material research, with its first collection featuring the now-iconic Tela Stella fabric, a durable material initially developed for military tarpaulins. This early focus on functionality, combined with Osti’s innovative use of dyeing and treatment techniques, laid the groundwork for Stone Island’s success.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

One of the brand’s most significant early innovations was the Ice Jacket, developed in the 1980s, which changed colour in response to temperature variations. This forward-thinking approach to garment technology was emblematic of Osti’s design philosophy, which favored function over form. Stone Island’s logo, a compass, reflects Osti’s nautical inspiration, a nod to his fascination with the sea and boats, as well as the brand’s core ethos of technical precision and exploration.

Following Osti’s departure in the early 1990s, Carlo Rivetti took control of the company, continuing its legacy of innovation while pushing the brand into new markets, including North America. Under Rivetti’s leadership, Stone Island expanded globally, becoming a favourite among subcultures like British football “casuals” and, more recently, a mainstream luxury brand, thanks in part to collaborations with high-profile partners like Supreme and Nike.

Wingstop drives customer loyalty with AI-powered personalization

By
Craig Patterson
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Image: Wingstop Canada

Wingstop, the well-known U.S.-based restaurant chain specializing in chicken wings that entered Canada in 2021, is transforming the way it connects with customers by leveraging AI-driven technology. Speaking at Salesforce’s Dreamforce 2024, Samir Ray, Vice President of eCommerce at Wingstop, shared insights into the company’s strategy of using AI to personalize customer experiences across all touchpoints, driving loyalty and engagement.

Using AI to Personalize the Wingstop Experience

During his presentation, Ray explained how Wingstop’s journey to enhance customer experience began with the need to overcome common challenges. That included disconnected systems, siloed data, and impersonal interactions. In today’s market, one bad experience is enough to make a customer switch brands. To combat this, Wingstop has implemented Salesforce’s AI technology to create personalized, seamless experiences across digital platforms and in-store engagements.

Samir Ray, Vice President of eCommerce at Wingstop, on stage at Salesforce Dreamforce 2024

By utilizing Salesforce’s Data Cloud, Wingstop is able to unlock siloed data across departments and create a unified customer profile. This approach allows the brand to deliver personalized messages and offers to customers at every step of their journey, from marketing emails to digital orders. Ray emphasized that Wingstop’s small footprint and focus on takeout make it critical to get digital interactions right, as many customers engage with the brand online before entering a physical location.

Boosting Digital Sales with AI and Data-Driven Strategies

Wingstop’s use of AI has also led to impressive growth in digital sales. According to Ray, the company’s digital sales mix doubled during the pandemic, now representing over 60% of overall revenue. With AI and data analytics, Wingstop has been able to better understand customer preferences and create tailored experiences, driving loyalty even further.

Ray shared a real-time demonstration with the audience, showing how Wingstop uses AI to geotarget experiences. Attendees were able to visit Wingstop’s website and see personalized content tailored specifically to their location. This example illustrated how the brand is successfully leveraging unified data and AI models to enhance customer interaction and engagement.

Building the Future of Customer Experience with AI at Wingstop

Looking to the future, Wingstop is poised to continue scaling its AI-driven customer experience efforts. Ray highlighted that Wingstop’s growth trajectory is far from over, with the brand aiming to open thousands more restaurants worldwide. AI will be key to supporting this growth, helping the company personalize interactions for its 45 million customers and beyond.

Ray concluded by discussing the importance of aligning technology with people and processes to ensure a seamless experience for customers. He stressed that while technology is a critical enabler, success ultimately depends on having the right teams in place to execute AI-driven strategies. Wingstop’s mission, as Ray pointed out, is to “serve the world flavor,” and AI will be central to realizing that vision.

Related:

Texas-Based Wingstop Sets Out Plans for Aggressive Canadian Location Expansion [Interview]

AI Revolution in Retail Reshaping Loyalty and Service

Salesforce’s Agentforce heralds new era in retail AI [Interview]

Billions of liters of milk wasted in Canada since 2012 [Op-Ed]

By
Sylvain Charlebois
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Billions of liters of milk wasted in Canada since 2012

In the vast and verdant lands of Canada, a surprising fact is set to emerge: over 6 billion liters of milk have been wasted since 2012, with higher estimates suggesting the figure could be closer to 10 billion liters over the last decade. Milk, valued at up to $14.9 billion CAD have been discarded on Canadian dairy farms since 2012.

This staggering amount of waste, detailed in a study slated for publication in January by the Ecological Economics journal—the top environmental economics journal in the world—reflects an outdated system that misaligns with today’s environmental imperatives and market demands.

Staggering Milk Waste in Canada Over the Last Decade

Canada’s dairy supply management system (DSMS), uniquely designed to match milk supply with demand through production quotas, theoretically should ensure not a single drop of milk is wasted on the farm. Unlike other countries, where market fluctuations can lead to overproduction and subsequent waste, Canada’s system aims to provide stability for farmers while meeting consumer needs efficiently. However, the reality is starkly different. Farmers, incentivized to maximize outputs to safeguard against variable cow lactation rates, often produce more milk than required, leading to significant waste.

This forthcoming research, a collaborative effort by authors from three different universities across three countries, underscores the global relevance of the issues at hand. The implications of their findings extend beyond greenhouse gases. The production of this wasted milk has consumed approximately 920 to 1,900 square kilometers of arable land and between 930 million to 1.9 billion cubic meters of water over ten years. These figures underscore a critical misuse of resources in a world where water scarcity and land degradation are ever-escalating concerns.

It’s also 8.4 million tonnes of CO2 emissions, which is like adding 330,000 cars to our transportation grid.

Milk in a grocery store. Photo via Reddit

Changing Canadian Dietary Preferences and Growing Food Insecurity

Moreover, this system’s rigidity does not reflect the shifting dietary preferences of Canadians, many of whom are turning towards plant-based alternatives due to health, ethical, or environmental reasons. At the same time, an increasing number of Canadians are relying on food banks to meet their basic needs—a situation that casts the wasteful practices under government-sanctioned quotas in a morally unacceptable light. These quotas, meant to stabilize the dairy sector for the benefit of all Canadians, seem to serve a select few at the expense of broader social welfare.

The Canadian Dairy Commission (CDC), a crown corporation, plays a pivotal role in overseeing these quotas. The mandate of the CDC needs a significant overhaul to reflect contemporary values and realities. Making milk waste on farms illegal would be a crucial first step. Additionally, the CDC should design a rescue program for surplus milk, converting it into powdered milk and storing it in a strategic reserve, similar to what is already done with butter. This would not only reduce waste but also provide a buffer against market fluctuations and ensure that surplus milk benefits Canadians rather than becoming an environmental liability.

The need for reform is clear. First, transparency within the DSMS needs to be enhanced. Just as the U.S. dairy industry has mechanisms to document and report milk waste, Canada could benefit from similar practices. This would not only provide a clearer picture of the waste but also encourage more responsible production practices.

Second, a reevaluation of the quota system is overdue. The current system is based on outdated assumptions about the nutritional indispensability of milk. By recalibrating quotas to better reflect the modern dietary landscape, which increasingly includes plant-based alternatives, Canada can take a step towards a more sustainable agricultural framework.

Exploring Surplus Milk Exports as a Temporary Measure

Finally, exploring the potential for exporting surplus milk could offer a temporary solution to manage excess production. However, this should be approached with caution to avoid unintended consequences, such as increasing global market dependency, which could undermine long-term sustainability goals.

If Bill C-282, which protects supply management during future trade negotiations, is so important to certain politicians, perhaps it’s time to start a conversation about how we can improve the system for the benefit of all Canadians.

It’s time to stop crying over spilled milk and start acting to prevent it.

More from Sylvain Charlebois

Halloween candy shrinkflation: Canadians paying more for less [Op-Ed]

Allergy-friendly restaurants boost customer loyalty and profits [Op-Ed]

Rising food prices are reshaping Canadian Thanksgiving traditions [Op-Ed]

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