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Healthy Planet Unveils Two-Level Storefront on Yonge St. Near Dundas in Downtown Toronto [Interview/Photos]

Healthy Planet Yonge Dundas (Image: Dustin Fuhs)

Health and wellness store Healthy Planet is expanding into the heart of downtown Toronto to Yonge-Dundas Square. 

Muhammad Mohamedy

“We are looking forward to serving the downtown core as a one-stop destination for all things related to health and wellness,” said Muhammad Mohamedy, General Manager of Healthy Planet. 

“Whether you’re a student, parent, work long hours or are just visiting the city, our in-store product specialists and nutritionists are ready to help you with your unique needs. We look forward to becoming an integral part of this community that is at the centre of Canada’s best entertainment, tourism, and living!”

Healthy Planet Yonge Dundas (Image: Healthy Planet)

The store at 322 Yonge Street is expected to open October 13 in 7,500 square feet of space.

“Yonge and Dundas is the most recognized street in Toronto. There was an opportunity that was available. We don’t have a store right in the core of downtown. This is our first core downtown store. We opened a store on College Street last year,” he said.

“It will give us good visibility. There’s a lot of visitors and in that area. We feel there’s a void for a health food store and we’ll be a perfect fit for it.”

Healthy Planet is a health and wellness store with 35 locations in Ontario. It has grown from a small kiosk in a strip mall to what it is today.

The store offers a large selection of vitamins, herbs and supplements of the highest quality at affordable prices, as well as herbal products, bodybuilding supplements, diet products and natural cosmetics.

“Initially when we started Healthy Planet, we were mostly selling bulk food and then we added health food products and some supplements and then slowly grew into a one-stop health food store and then we added more and more categories as we grew,” said Mohamedy. 

Healthy Planet Yonge Dundas (Image: Healthy Planet)
Healthy Planet Yonge Dundas (Image: Dustin Fuhs)

The company said its expansion is a testament to Healthy Planet’s “unwavering commitment to fulfilling its mission of granting the community access to exceptional health and wellness products and the team couldn’t be more excited to bring this commitment to downtown.”

The location will also include a Healthy Planet Kitchen.

“A visit to a Healthy Planet kitchen is like diving into a world of pure culinary goodness,” said Mohamedy. This will be the second location for Healthy Planet Kitchen with Ajax being the first to open earlier this year.”

Mohamedy said the brand has a goal to reach 100 stores within the next five years.

Healthy Planet Yonge Dundas (Image: Dustin Fuhs)

Initially all the stores will remain in Ontario.

“We don’t have plans right now to go out of Ontario but never say never,” he said. “Once we feel Ontario is really saturated then we’ll start looking outside of Ontario.

“All of our opportunities to enter a market that we serve, we don’t want to do a half-ass job. We want to make sure we do it correctly. Expansion has to be done correctly otherwise it could be a nightmare situation. We don’t do it for the heck of doing it. It has been done strategically and for us the staffing is very important. So if we’re not able to do it we won’t do it.”

The Rising Cost of Living in Canada is Eroding Brand Loyalty as Consumers Seek More Cost-Effective Alternatives [Op-Ed]

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to choose between food quality and affordability.

Amid these economic pressures, the concept of brand loyalty — the preference consumers have for a particular brand over others — is undergoing a significant shift. Brand loyalty is the result of a mix of factors, including trusthabit and the perceived value of goods.

Brand loyalty significantly benefits retailers by boosting sales. Not only do existing customers spend more money than new customers, but brand loyalty also reduces the amount brands need to spend on advertising. Effective loyalty programs increase customer retention and result in positive word-of-mouth, meaning companies can spend less on marketing.

Losing loyalty, on the other hand, can result in a competitive disadvantage for retailers. It can lead to revenue loss, increased marketing and customer acquisition costs and negative word-of-mouth.

Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize immediate cost savings over long-term brand relationships.

Adapting to rising food costs

Inflation is impacting a wide range of income groups: 81 per cent of lower-income, 50 per cent of middle-income and 35 per cent of high-income earners in Canada are impacted by inflation, spending less on clothing, beauty products and big-ticket items.

Consumers have been adopting various strategies to manage their budgets. Three-quarters of Canadians say they dine out less often because of the rising cost of living, and 70 per cent say inflation has shifted the way they cook.

Despite rising grocery prices, eating at home is still more budget-friendly than eating out and allows for better control over the cost of ingredients.

Some Canadians are also modifying their eating habits by altering portion sizes, cutting back on pricier food items and focusing on more affordable staple foods. While these changes help consumers deal with rising costs, they also come at the expense of brand loyalty.

The digital landscape is also playing a key role in this shift. Consumers are increasingly turning to digital platforms to find economical food options. The convenience of online marketplaces and food delivery services exposes them to a wide array of product choices and competitive pricing.

Consumers also use online tools like coupons and price comparison options to seek discounts. Loyalty programs lose their appeal when consumers prioritize immediate savings.

This transparency and the ease of comparing prices online encourage consumers to explore various brands, making it more challenging for traditional food brands to sustain customer loyalty.

Changing consumer priorities

As prices rise and budgets tighten, consumers are more inclined to seek out more cost-effective options, which often means abandoning favourite brands in pursuit of better value.

One report found that 42 per cent of consumers now seek sales or shop clearance, 40 per cent adhere to a budget, 28 per cent buy less overall and 25 per cent prefer bulk stores or warehouse retailers.

In pursuit of cheaper alternatives, consumers become more open to trying private-label or store-brand products, discounted brands and generic or unbranded options. These alternatives provide shoppers with a practical way to cope with rising prices, allowing them to manage their expenses while maintaining a satisfactory level of product quality.

People shop inside a grocery store in Toronto, on July 18, 2023. THE CANADIAN PRESS/Cole Burston

Inflation also leads to changes in spending habits in a phenomenon known as consumption smoothing. This often involves delaying the purchase of durable goods, prioritizing the purchase of necessities and opting for store-brand products.

In essence, consumers shift their priorities toward cost management, which in turn reduces their loyalty to specific brands. Food companies need to adapt to these changing consumer needs by recognizing affordability and value take precedence in an inflationary market.

What can retailers do?

The shift away from brand loyalty can pose challenges for business owners and retailers who depend on consumer spending. Aside from the most obvious solution to the issue — lowering prices — there are other things retailers can do to win back customers.

First, retailers can use dynamic pricing, allowing them to adjust prices based on factors like supply and demand, inventory and competition. This approach enables them to offer competitive prices and discounts while also minimizing food waste.

Second, retailers can also introduce loyalty programs that go beyond conventional point-based systems. By using personalized data from consumers, retailers can tailor rewards and incentives to match individual shopping habits, experiences and preferences. Retailers can also collaborate with other businesses and incorporate gamification elements to further enhance loyalty.

Lastly, retailers should consider using a value-oriented marketing approach to elevate consumer experiences. Retailers should communicate the value of their products, emphasizing quality, nutritional benefits and unique features to justify their price points.

Simultaneously, investing in exceptional customer experience, both in-store and online, can foster strong emotional connections between retailers and consumers. When consumers feel valued by brands, they are more likely to stay committed to that brand’s products. By assuring customers of their commitment to value, retailers can play a crucial role in guiding consumers through these challenging times.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

By Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University and Seung Hwan (Mark) Lee, Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University.

TABLE Fare + Social Food Hall Unveiled at CIBC SQUARE in Downtown Toronto [Interview/Photos]

TABLE Fare | CIBC Square (Image: Kennedy Pollard / TABLE Fare)

The new TABLE Fare + Social concept at CIBC SQUARE in downtown Toronto has become the latest sensation for the city’s dining scene with more establishments coming.

Avi Behar

“The integration with the Park (an elevated green space) was really key for us. We wanted to create an elevated experience both figuratively and literally,” said Avi Behar, Chairman & CEO | Broker at The Behar Group Realty Inc. “Because it is situated prominently on the fourth level, in the heart of downtown Toronto, the vistas are unparalleled.

“It’s kind of magical up there.”

TABLE Fare | CIBC Square (Image: Kennedy Pollard / TABLE Fare)
TABLE Fare | CIBC Square (Image: Sierra Curtis / TABLE Fare)

He said the idea was to establish a unique concept and not duplicate the typical food courts that people might see in the PATH system.

“We wanted to create some uniqueness” said Behar. “As a result, we targeted established restaurateurs who are known for the high quality and calibre of their food and operations but who have also proved to be able to deliver high volumes at peak periods which we know a food hall such as this will deliver.

“Most of the groups have anywhere from one to four or five operations elsewhere. For the most part, we’ve sourced Toronto-based groups, however we’ve also secured some brands that are national and global.”

The Behar Group has been involved since the infancy of the food hall project a few years ago. 

The fourth floor of Tower One at CIBC SQUARE flows into the Park and into the fourth level of Tower Two. 

“That’s intended to create an unmatched experience, weaving together entertainment, food & beverage, community engagement, programmability and activation,” said Behar. “That was really the objective – to have a charming north lobby so that when people reach the fourth level via the PATH system or otherwise, they’re instantly engaged and siphoned into multiple environments which include the relatively newly opened Dineen Coffee Shop and Bar in the lobby, the curated Park, a signature format, larger restaurant that’s yet to open and the food hall.

“It’s a very animated, activated level, filled with energy.”

Misoya Ramen at TABLE Fare | CIBC Square (Image: Sierra Curtis / TABLE Fare)
In Good Spirits at TABLE Fare | CIBC Square (Image: Sierra Curtis / TABLE Fare)

TABLE Fare + Social currently includes establishments In Good Spirits, Friday Burger, Chaiyo by Pai, and Misoya.

“Our role included the establishment of target tenant categories and an overall merchandising mix, evaluating design and layouts, and forecasting revenues,” said Behar.

“In terms of the merchandising mix, we established a list of categories in food operations that we thought would resonate best for the buildings themselves and the larger ecosystem in the heart of downtown Toronto.

“In this case we decided to do a few interesting things. Part of our approach was oversizing the kiosks. In typical food courts, kiosks range around 300 square feet give or take. These ones are mostly 500 to 600 square feet and what we wanted to do was create better kitchens, more space for the food operators and the chefs and kind of embrace the theatre of cuisine where patrons can see food being made. We upsized the kiosks and we took the approach of establishing fewer operators and giving each of those operators more space.

“Whereas many food halls have 20 kiosks or more, TABLE Fare + Social has 13, with more seating than a typical food hall globally would have. Fewer kiosks. More seats per kiosk. And more bathrooms.”

TABLE Fare | CIBC Square (Image: Sierra Curtis / TABLE Fare)
TABLE Fare | CIBC Square (Image: Kennedy Pollard / TABLE Fare)

The food hall area is about 40,000 square feet and the signature restaurant which is outside of that box is about 10,000 square feet. That restaurant is under construction and officials have not yet released its name. Besides the Park, there is also a patio as part of the project.

The project is opening in phases. 

The vendors that are currently open besides Dineen include:

  • In Good Spirits: In Good Spirits (IGS) aims to bring a top-bar experience to the masses through remarkable hospitality, inspired cocktails, and delicious cuisine. IGS serves a French-inspired food menu with a dash of Spanish influence, including cocktails, beer, wine, and coffee, accompanied by shareable bites and gourmet choux bun sandwiches, all with exciting flavour combinations to savour;
  • Friday Burger: Every Friday Burger is handcrafted, fresh, and made with the highest quality ingredients. Friday Burger offers traditional and plant-based options, chicken sandwiches, limited edition features, and every accompaniment you’re craving to enhance the experience;
  • Chaiyo by Pai: Chaiyo by PAI expands beyond their Northern Thai roots to showcase the Thai street market culture and the nostalgic dishes that Chef Nuit misses and remembers from the markets in Thailand. Within the food hall located in the new CIBC SQUARE, Chaiyo by PAI offers fresh and authentic Thai food in a fun and unique Thai market experience; and
  • Misoya: Ramen Misoya is a Japanese noodle house that specializes in miso ramen. The menu here offers the usual fare of Japanese noodles and sides but with a strong focus on one main ingredient: miso.

CIBC SQUARE, a joint development of Ivanhoé Cambridge and Hines, is located on Bay Street south of Front Street.

TABLE is easily accessible via the rail hub, PATH, and Scotiabank Arena. 

Behar said three other concepts, soon to be four, are under construction at the food hall. The hope is that they will open before the end of the year. 

Pret a Manger Set to Open First Canadian Stand-alone Location in Toronto’s Financial District

Pret a Manger at 90 Adelaide Street West (Image: Dustin Fuhs)

UK-based foodservice chain Pret a Manger is expanding its presence in the Canadian market with fully-branded location in the Financial District in downtown Toronto. It follows a pilot project that some were calling insufficient.

The original two-year pilot project saw the brand open as a shop-in-shop concept within select A&W Canada locations across the country, with the Vancouver debut in July 2022 and Toronto later that year. Dozens of stores had been retrofitted to include Pret, which included a refrigeration and warming unit for prepared items.

What was lacking in these A&W locations was a full Pret a Manger experience, possibly prompting the launch of a fully dedicated storefront to test the market.

Pret a Manger at 90 Adelaide Street West (Image: Dustin Fuhs)
Pret a Manger at 90 Adelaide Street West (Image: Dustin Fuhs)

Construction hoarding for the new stand-alone QSR location was installed on the former Tim Hortons at 90 Adelaide Street West at the end of September, with wrapping that announced the store would be opening in “Winter 2024”.

The previous tenant had shuttered in 2021 after more than 15-years in that location.

Canada’s first Pret a Manager will be located across the street from First Canadian Place, with a number of newly-added and soon-to-open brands.

View of Future Pret a Manger from First Canadian Place in Downtown Toronto (Image: Dustin Fuhs)
Modern Golf at First Canadian Place (Image: Dustin Fuhs)

Modern Golf opened in the former Tip Top Tailors location in early 2023, bringing the indoor golf experience to the financial district for its first downtown Toronto location. Paul Fisher, President, CEO and Managing Partner of Modern Golf shared in the Retail Insider exclusive announcement that the location “is as centre ice as centre ice can get. First Canadian Place is an iconic asset. It’s Brookfield. It doesn’t get any bigger than that. It’s so special to me.”

Justin Curtis and Robert Weinberg of real estate company Oberfeld Snowcap are representing Modern Golf in the brand’s national expansion.

Sing Sing Beer Bar at First Canadian Place (Image: Dustin Fuhs)

Signage has been installed nearby for Sing Sing Beer Bar, a Vancouver-based concept managed by Freehouse Collective and operated by Donnelly Group. The beer, pho and pizza restaurant is set to open in the former Duke of Westminster at First Canadian Place.

Sing Sing joins Black + Blue Steakhouse, Cactus Club, King Taps and Reds as restaurant anchors in First Canadian Place and the Exchange Tower.

First Canadian Place also recently saw the opening of a renovated Starbucks, relocated Karir Eyewear, Fancy Face “Champagne Room” pop-up lifestyle and beauty concept and a soon-to-open NEO Coffee Bar.

Black + Blue | First Canadian Place | Exchange Tower(Image: Dustin Fuhs)
Karir Eyewear at First Canadian Place (Image: Dustin Fuhs)
Future NEO Coffee Bar in the Exchange Tower at First Canadian Place (Image: Dustin Fuhs)

The area around the new Pret a Manger is also developing. With stock-market inspired bar concept CKTL & Co at Bay & Adelaide having opened this past April and Alobar debuting its York & Adelaide location in May, the area is making a calculated shift to cater to both the traditional financial district clientele and the new evening & weekend crowds.

Retail Insider will be reporting on a number of new F&B brands that will be opening in the area soon, including the soon-to-open Mott32 on University Avenue at the Shangri-La Hotel. We will also be reporting on the new JOEY King Street, which will see the addition of an upscale dining experience to the former RBC at 20 King Street West.

Future Mott32 at 190 University Avenue (Image: Dustin Fuhs)
Future JOEY on King at 20 King Street West (Image: Dustin Fuhs)

The response for the first wave of Pret a Manger’s shop-in-shop retrofitting inside existing A&W in Canada was mixed, with a variety of reviews and first-hand personal accounts focused on quality and supply chain issues. With a dedicated format for the Pret brand coming to the market, it could bring an element of consistency that is currently amiss with the partnership format.

Retail Insider had reached out to both Pret a Manger and A&W Canada at the end of September for comment for an article on the first standalone store, with no comment being provided. We will continue to cover this developing story.

Robert Weinberg of real estate company Oberfeld Snowcap is representing Pret a Manger.

Club Champion Continues Canadian Expansion with 1st Vancouver Location [Interview]

Club Champion Vancouver (Image: Club Champion)

Club Champion has opened a new golf fitting studio in Vancouver with more locations to come.

“In the simplest terms we are a very comprehensive data driven club fitting and building company. We basically do club fitting and measure through a series of different diagnostics your ability or capability to hit a golf ball and measure up the best clubs we can find to maximize your production or maximize your capability to hit a golf ball,” said Joe Lee, chairman of the company.

Joe Lee

Club Champion’s headquarters are just outside of Chicago. Overall, it has 115 locations in the U.S., four locations in Canada, three in the UK and three in Australia.

In Canada, besides the new location in Vancouver (in Richmond), it also has a presence in Calgary, in Toronto and in Mississauga. The two in the Toronto area have been open for four or five years. The Calgary location has been around for about a year.

Image: Club Champion

To kick off its international expansion, Club Champion acquired top Canadian club fitter, Tour Experience Golf (TXG) in 2022.

Ian Fraser

 “There has always been a mutual admiration between TXG and Club Champion,” said Ian Fraser, TXG’s founder, at the time of the acquisition. “We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.” 

Now, the two brands are coming together under one brand umbrella to serve North American golfers. 

“We work with all major manufacturers . . . and what our real secret sauce is to be frank is we can separate the shaft and the head from each other so you can try on anything on the market together,” said Lee. 

“We can mix and match all over the board with no bias. So we don’t care what club you end up playing with, we just want it to be the best one for you. And we go one step further, we actually assemble those clubs to spec. We actually have our own build shop. We have a 20,000-square-foot build shop right here in the States. We actually assemble the clubs to exact specs. So swing weight, length, lie of the iron, loft, all those things that can make a difference in what your performance is and how consistent your clubs are from club to club throughout your set.”

Club Champion Vancouver (Image: Club Champion)
Image: Club Champion

Lee said there’s a build shop in Toronto that assembles the clubs for all the four Canadian stores. 

Lee said Club Champion locations are anywhere between 2,500 to 3,500 square feet. A location would typically have two or three fitting bays (simulator bays) and a putting green with a putting analyzer. There’s also a small build shop to do repairs or simple grip changes. 

“We have big time plans for Canada. We believe that golf just like it is here is very popular for a certain segment of citizens that are passionate about the game. They play a lot. It’s a big part of their life. They may not be the best players in the world but they want to get better,” said Lee.

“So we think wherever there’s pockets of golfers and golf courses in a metro area or a small area that we can be a success. That’s pretty much the model we’ve done here. We’re only four stores today. I think there’s definitely plans to be in 15 to 18 locations by the time we’re mature in Canada.”

Loewe to Open 1st Standalone Canadian Storefront at Toronto’s Yorkdale Shopping Centre

Future Loewe at Yorkdale Shopping Centre (Image: Dustin Fuhs)

LVMH-owned Spanish luxury brand Loewe is building its first standalone Canadian storefront at Toronto’s Yorkdale Shopping Centre. The brand entered Canada wholesale several years ago and is said to have rapidly gained market share and consumer dollars. 

Construction hoarding is now up for Loewe, which will occupy about 4,000 square feet in a new central luxury wing that is currently under development at Yorkdale. Loewe will be joined by a 3,250 square foot Brunello Cucinelli storefront nearby, as well as about 10 other luxury brands that will open in the new wing over the course of months as construction is finished. 

Yorkdale Shopping Centre (Image: Dustin Fuhs)
Click image for interactive Yorkdale mall map

Loewe’s first substantial presence in Canada was in 2015 when Nordstrom opened a shop-in-store for the brand at its Vancouver location. Loewe boutiques subsequently opened inside Nordstrom’s downtown Toronto and Yorkdale stores. 

Holt Renfrew subsequently picked up the brand, which is said to now be the top-selling wholesale leather goods brand at Holts for the moment. Loewe has a small leather goods presence in a space at Holts Yorkdale, and ready-to-wear for the brand is carried is carried at Holts in Toronto and Vancouver. With Nordstrom’s exit from Canada in the spring, Holt Renfrew is now the primary retailer in Canada for Loewe, which is also carried at The Webster on Scollard Street in Toronto. 

On Wednesday morning, Lyst revealed its Q3 list of the world’s hottest fashion brands, and Loewe ranked second.

It’s not yet known if Loewe will exit Holt Renfrew’s Yorkdale store with the opening of the standalone storefront in the mall. Sources say that Loewe was also in talks to open a standalone Vancouver store in the Oakridge Park retail development which will house an expansive assortment of luxury brands and will open in 2025. 

Yorkdale is adding luxury retailers at a rapid pace with the opening of its new luxury wing, and is expected to become one of the world’s top centres in terms of luxury brand offerings. Retail Insider will continue to report on new tenants in the luxury wing when permitted. 

Loewe South Coast Plaza (Image: Loewe)
Loewe South Coast Plaza (Image: Loewe)

Loewe was founded in Madrid in 1846, making leather goods for royals and other affluent clients. The brand continued to grow modestly over the decades, being acquired by LVMH in 1996. The brand has grown rapidly over the past decade following the appointment of creative director Jonathan Anderson in 2013. 

Today, Loewe operates standalone stores in major markets globally and it also wholesales in various upscale retailers. The brand has expanded over the years beyond leather goods to sell ready-to-wear clothing, footwear, accessories, home goods, fragrances, candles and other categories. In the United States, Loewe operates full-priced stores in New York City (Soho), East Hampton NY, Beverly Hills (Rodeo Drive), Orange County (South Coast Plaza), Honolulu (Ala Moana Center), Las Vegas (Wynn), and in Miami (Miami Design District). The brand also operates two outlet stores in the United States, and can be found wholesale in retailers such as Saks Fifth Avenue and Nordstrom. 

Canadian Restaurants on the Brink: Skyrocketing Costs, Labour Shortages and Mounting Debt Threaten a $100 Billion Industry

The Danforth (Image: Dustin Fuhs)

The crisis cannot be understated these days for the restaurant and foodservice industry.

In fact, a submission by Restaurants Canada for the 2024-2025 federal budget tells it all in just the name of the report: Surviving Inflation: Restaurants Teetering at the Edge. 

And indeed they are.

Kelly Higginson

“One-third of restaurants in Canada are operating at a loss due to the high costs of food, a lack of available labour, and new rules are making it harder every day to eke out a profit,” said Kelly Higginson, President and CEO, Restaurants Canada.

Here are some disturbing numbers the industry faces today:

  • Four-in-10 Restaurants Canada members expect profit margins to be worse in 2023 than 2022;
  • Eight-in-10 foodservice companies report lower profits in 2023 than 2019 and 70 per cent of Canadians are visiting full-service restaurants less frequently;
  • 300 restaurants declared bankruptcy in the first five months of 2023, 89 per cent more than in 2022;
  • Eight in 10 restaurant companies reported lower profits in 2023 than in 2019;
  • Half of restaurants and food service companies report operating at a loss or just breaking even as food costs continue to grow; and
  • Before the pandemic, only seven per cent of the industry was operating at a loss compared to 33 per cent today, and only five per cent reported “just breaking even” compared to 18 per cent today.
Mill Street in the Distillery District (Image: Dustin Fuhs)

Canada’s foodservice sector is struggling and Restaurants Canada says urgent changes are needed to help restaurant businesses survive and thrive over the months ahead.

Higginson said it’s never been more difficult to be a restaurant owner in Canada.

“And they have been in this position for three years. The volatility, the lack of stability, the lack of predictability. If you don’t have predictability and stability and it’s all about volatility, it makes running a business almost impossible,” she said.

“The profitability levels are really challenging . . . That really impacts where I’m concerned about is this refinancing piece of the Canada Emergency Business Account (CEBA) plan.”

“Pre-pandemic we were at 12 per cent of our operators who were operating at a loss or barely breaking even and now we’re at 51 per cent. There’s a direct correlation to the volatility that they’ve experienced with all the lockdowns and other challenges that came throughout the pandemic but also with the extraordinary levels of inflation. It’s everything that comes into their restaurants. Utilities are six to eight per cent. We’ve got vegetables up to nine per cent, dairy over six per cent. Beef has gone up 11 per cent. The list goes on and on. So something they were paying $5 for before the pandemic, they’re now paying $9, they’re now paying $12.

“So these are really challenging parts of running the business and the part of it that makes me the most concerned and really lose sleep at night. “

Former Green Grotto at 832 Bay Street (Image: Dustin Fuhs)

The overall industry contributes $100 billion annually to the Canadian economy. It is the fourth largest employer in the country with more than 1.1 million employees from coast to coast to coast.

Higginson said restaurants are absorbing a large portion of the increasing costs.

“There is really only so much you can charge someone for a blueberry muffin, right? There’s only so much you can charge somebody for an avocado sandwich. They understand that there is a ceiling and they’re trying to balance that,” she said. “That’s a really tough position for these operators because the way you find out that people think that your prices have gone up too much is they just don’t come back. The seats are empty.”

The number of bankruptcies this year doesn’t count the number of restaurants that simply closed their doors and stopped operating. 

“We are suffering significantly. It’s a $100 billion industry and the fourth largest private employer. We matter to the communities, to Canadian customers. We serve 22 million customers a day. So in the daily lives of our customers, we matter to their day to day and we also matter to the Canadian economy,” said Higginson. 

Shuttered Pizza Pizza at Bathurst and Queen Street (Image: Dustin Fuhs)

In mid September, Prime Minister Justin Trudeau extended deadlines for CEBA loan repayments, providing an additional year for term loan repayment, and additional flexibilities for loan holders looking to benefit from partial loan forgiveness of up to 33 per cent.

The repayment deadline for CEBA loans to qualify for partial loan forgiveness of up to 33 per cent is being extended from December 31, 2023, to January 18, 2024. The government said repayment on or before the new deadline (or March 28, 2024 if a refinancing application is submitted prior to January 18, 2024 at the financial institution that provided their CEBA loan), will result in loan forgiveness of $10,000 for a $40,000 loan and $20,000 for a $60,000 loan.

But the Canadian Federation of Independent Business (CFIB) said it is disappointed with the announcement.

Dan Kelly

“The government has failed to address the most critical issue on outstanding CEBA loans – the loss of the $20,000 forgivable portion for those unable to repay the loans by year end. The extension of the forgivable deadline by a few weeks will be of very little value to the thousands of small business owners who just don’t have money to repay now,” said Dan Kelly, President and CEO of the CFIB. “According to CFIB’s latest data, 69% of small businesses that accessed the loan have not yet been able to repay any of it. Only 18% have repaid their loan in full as of September.”

Higginson said many restaurants incurred a lot of debt over the last couple of years just to keep their businesses going.

“That’s a pretty concerning process to go through . . . If I was to look at the numbers, I’m very concerned. I’m incredibly concerned when I look at the numbers that are struggling with profitability. I’ve got 85 per cent of table service restaurants that have an outstanding CEBA loan and 66 per cent of foodservice companies say that they are in debt due to rising costs, inflation and COVID. Those percentages are really concerning for us.”

In its submission to the federal government, Restaurants Canada made the following recommendations:

  • Lower Federal Small Business Tax Rate from nine per cent  to eight per cent. With the razor-thin profit margins many restaurants faced pre-pandemic, exacerbated by added inflationary pressures, transportation taxes and business loan repayment, many restaurants have little to no capital to reinvest in their operations. Lowering the small business tax rate will allow them to pay off outstanding debt, invest in automation and energy saving equipment, expand employee benefits and invest in training and retention;
  • Index Passive Investment Income Threshold to Inflation. In 2018, the federal budget set limits on the amount of passive income that can be kept in a business before higher taxes kick in at $50,000. This limit has not increased since 2019, even as inflation has increased by 15.4 per cent in the same time. This has limited the capacity for foodservice businesses to invest in growing their operations. Indexing the passive investment threshold to inflation will encourage restaurateurs to make investments in technology, sustainability and benefits and professional development for their employees;
  • Allow Restaurant Meals to be an Entirely Deductible Business Expense. Though the sector has rebounded somewhat since the sharp decreases in traffic over the course of the pandemic, continued work-from-home and hybrid work options have led to lingering effects. Allowing restaurant meals to be a deductible business expense would further incentivize business owners and their employees to hold meetings or events in restaurants, which would further increase patronage and traffic for other businesses in downtown cores and community hubs across Canada;
  • Permanently Maintain Cap on Alcohol Excise Tax Escalator. Alcohol excise duties in Canada are automatically indexed to inflation at the start of each fiscal year. In the context of current and unprecedented inflationary pressures, this was projected to equate to
     6.3 per cent for 2023, which would result in a $750 million hit to the food service – an average of $36,000 per restaurant. However, the 2023 federal budget recognized the challenging inflationary context and capped annual excise tax increases to two per cent. Though this measure was lauded across food and beverage industries, the cap is set to expire in April 2024. The removal of this vital measure would leave the sector vulnerable to unpredictable year-over-year increases in 2024-25 and beyond. We recommend keeping the alcohol excise duty at the two per cent cap for the immediate future;
  • Support Alignment on Recycling and Packaging Initiatives. Restaurants have been working to proactively meet evolving single-use packaging legislation in the transition to a circular economy. However, they require clear timelines, viable alternatives, and cross- sector consistency to do so. The federal government can play a leadership role in helping the sector source viable, cost-effective alternatives to traditional plastic products. Similarly, there is a lack of jurisdictional harmonization when it comes to sustainability legislation, with many provinces and municipalities lacking a framework for best practices.m It is imperative that government work with provinces and territories to develop consistent guidelines that promote harmonization of packaging, labeling, and recycling legislation and support businesses adjusting to these changes. Doing so will help to ensure businesses operating in multiple jurisdictions are not unnecessarily duplicating overhead costs as they adapt to regionalized rules;
  • Creating Jobs and Streamlining Pathways to Employment. Accounting for one of every six vacancies, the foodservice and accommodation sector has one of the highest vacancy rates of any Canadian industry with nearly 100,000 empty jobs. Staff shortages have limited restaurant capacity, driving many even further into debt as they struggle to recoup their bottom line. Notably, the sector is also the largest employer of immigrants and newcomers to Canada. As such, the restaurant sector is uniquely positioned to support Canada in achieving its population growth targets through expanded immigration policies and programs, while helping small businesses from coast to coast to keep their lights on;
  • Create a New Temporary Foreign Worker Program Stream for the Food Sector. One key mechanism to augment workforce capacity is the Temporary Foreign Worker Program (TFWP), which ensures employers can quickly bring in workers to fill short-term labor market gaps. However, program capacity is limited, and it does not include food-sector specific streams despite the industry’s unique needs and historic vacancies. One model of a sector specific TFWP stream is in the agriculture industry. To be eligible for the Agriculture Stream, employers must be hiring for production in specific commodity sectors with activity that relates to on-farm primary agriculture. Creation of a similar model in the foodservices industry would address key and sector-specific labour demands;
  • Expedite Implementation of the Trusted Employer Program. Budget 2022 invested $29.3 million over three years to introduce a Trusted Employer Model that reduces red tape for employers meeting the highest standards of living and working conditions. In June 2023, the Standing Committee on Agriculture and Agri-Food released its Grocery Affordability Report which included a recommendation that the Government expedite the implementation timeline for the Trusted Employer Program. Accelerating implementation of the program ahead of the 2025 deadline would be a significant and meaningful step towards relieving current administrative burdens, addressing pressing labor shortages, and strengthening the sector;
  • Provide a Temporary Reprieve on the Labour Market Information Assessment. With nearly 100,000 job vacancies across the restaurant sector, many employers are turning to foreign workers to fill growing labour shortages. When undertaking the process of hiring foreign workers, employers must first complete a Labour Market Information Assessment (LMIA), which confirms the need to hire a foreign worker while also highlighting the lack of domestic workers to fill the role. The prospective foreign worker is unable to apply for a work permit until their employer’s LMIA application is approved. Against a backdrop of historic job vacancies, the LMIA only contributes to red tape and makes it more challenging for employers to acquire the staff necessary to keep their operations running. As such, we recommend that the LMIA requirement be waived for employers in the restaurant industry for a period of six months, allowing them to address critical upfront labour shortages while seeking out ways to sustainably augment capacity in the long term. 

Ontario’s 2-Tier Minimum Wage: As Discriminatory Now as it Was in the 1990s [Op-Ed]

The province of Ontario has increased its minimum wage to $16.55 per hour — unless workers are students under the age of 18, in which case their labour is only worth $15.60.

Québec and Manitoba eliminated their two-tier minimum wage in the late 1980s over concerns that the wage differential amounted to age discrimination and therefore violated Canada’s Charter of Rights and Freedoms. Ontario almost did as well 30 years ago. But the Ontario NDP government broke its promise, as I detail below.

The issue is personal for me. When I was 17 years old, I was hired by my hometown library. But a week into the job I was called into the head librarian’s office and told that they had made an administrative error. They would need to pay me the lower rate.

With that, my wages dropped from $4 an hour to $3.15. Over the next year, I worked for substantially less than other students hired at the same time and who were doing the same work. This is an experience not easily forgotten.

Age discrimination

A few years later, I did something about it. As the head of a provincial student group, Ontario New Democratic Youth, I launched a campaign on the issue in late 1989. As I wrote at the time:

“If the two-tiered system was based upon any other category (of difference), it would not be tolerated.”

We made the case that it was “unfair to value one person’s labour less than another’s simply on the basis of age.”

We then launched a Charter of Rights and Freedoms challenge on the issue of age discrimination with the help of Toronto labour lawyer Steven Barrett. A notice of application was submitted to the Supreme Court of Ontario in April 1990.

But then, most unexpectedly, the Ontario NDP won the election in September 1990 and Bob Rae became premier.

It seemed strange to us to continue the court challenge as our youth group was the party’s youth wing. Besides, the Ontario NDP had promised to eliminate the two-tier minimum wage in its election platform. It was also mentioned in the government’s first speech from the throne. So, we dropped the lawsuit.

A photo of the paperwork pertaining to the lawsuit the author’s youth group launched and then dropped. (Steven High)

The Ontario government reduced the student differential in 1991 to 45 cents an hour from 85 cents an hour, promising to eliminate it altogether the following year.

Bob Mackenzie, the NDP’s labour minister, even told the media at the time that the under-18 minimum wage “just cannot work in a society that promises equality and fairness. In fact, the existence of the student differential is currently before the courts in a challenge under the Charter of Rights and Freedoms.”

But then something changed, and the NDP decided to maintain the lower differential.

I have long wondered what happened.

Employer lobbying

Thirty years later, I am writing a book on how the NDP government responded to the industrial crisis. So, I decided to do some digging in the archives to find out why.

Thanks to Richard Allen, an NDP cabinet minister and historian who donated his records to McMaster University, I discovered that the Ontario Restaurant Association and other employer groups lobbied hard to convince the NDP cabinet to reverse itself.

According to archival material, they argued:

“The student minimum wage category should not be seen as discriminatory against young inexperienced workers, instead it should be viewed as an affirmative action initiative which assists young inexperienced workers in gaining employment.”

These were tough economic times and the youth unemployment rate was a dismal 18 per cent.

A photo of the paperwork pertaining to the lawsuit the author’s youth group launched and then dropped. (Steven High)

To find out more, I filed an access-to-information request and discovered that a decision was made in September 1991, the same month the NDP abandoned its longstanding promise to deliver public auto insurance, to hold off on eliminating the youth differential.

Instead, the Student Minimum Wage Consultation Group was formed with representatives of the four main employer groups in the hospitality industry, all with a strong vested interest in maintaining the youth differential, as well as two service-sector unions and an obscure student group nobody ever heard of.

The consultation group recommended keeping the differential.

Discriminatory differential

In its April 1993 cabinet submission on the subject, the Ministry of Labour conceded that the differential was discriminatory but recommended it was maintained anyway.

Here is how they worded it:

“Clearly, the student minimum wage does discriminate on the basis of age and student status. The student component does not appear to present any legal difficulties, but the age discrimination is a complex legal issue.”

It went on to say that “legal analysis concluded that if a Charter challenge were to be raised again there is a risk that the student differential could be found to violate the Canadian Charter of Rights and Freedoms on the basis of age discrimination.”

Ontario Premier Doug Ford makes an announcement on the province’s minimum wage in November 2021. THE CANADIAN PRESS/Nathan Denette

Thanks to us dropping our case, the ministry could advise: “There is no legal ruling directly on this issue and no current challenge.” The NDP cabinet therefore agreed with the warped line of reasoning that paying less to younger workers was a form of affirmative action.

Thirty years later, young people in Ontario are still paying the price: 95 cents an hour, to be precise.

By Steven High, Professor of History, Centre for Oral History and Digital Storytelling (COHDS), Concordia University

This article is republished from The Conversation under a Creative Commons license. Read the original article.