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Canadian Grocery Retailers Bracing for Potential Cyberattacks Against Systems Amid Rash of Successful Ransomware Incidents [Feature]

The grocery and food supply sectors are intrinsic to the daily lives of every Canadian across the country. The work that goes behind bringing food from farm to the forks of people living in every community from coast-to-coast is a monumentally complicated task. But it’s one that’s been made easier and more efficient in recent years thanks to the advent and continued development of digital technologies. The transformation has enabled smoother, more transparent sourcing, production, and delivery processes with greater levels of predictability and agility. However, as cyberattacks continue to escalate across North America with an emphasis on targeting critical infrastructure through ransomware infiltration, the operations and systems of grocers and their food supply partners could be at risk, potentially resulting in an inability to conduct their businesses, and jeopardizing the execution of the essential services that they provide to millions of consumers. It’s a risk that concerns food and grocery expert and Senior Director, Agri-Food Analytics Lab at Dalhousie University, Sylvain Charlebois, who believes that the ramifications of a successful cyberattack on the sectors could be devastating.

“The threat of ransomware attacks should be taken very seriously by the industry,” he asserts. “I think the JBS attack was a bit of a wake-up call for everyone involved in the food ecosystem. Grocers are massive organizations that are now somewhat digitally reliant. And, from what I understand, hackers will almost always be looking for your weakest link. I can think of several weak links within the grocery business, including the store, databases and loyalty programs, cash flow, procurement strategies, and so on. When considering all of these links, the risks become pretty significant. A lot, of course, has happened over the course of the past 18 months. The entire industry has been under a lot of pressure and the last thing they wanted was more challenges. But cybersecurity has been an issue for a little while. The real problem is that most food companies are traditionally hardwired to be acutely aware of inherent risks related to the food, like food safety for example. But cyberattacks are coming right out of left field and presenting grocers with unfamiliar challenges to address.”

Rise in malicious attacks

As Charlebois points out, the threat of cyberattacks has been one that grocers and those operating in other sectors have needed to be wary of for some time now. However, a recent deluge of ransomware attacks – a form of illegal cyber aggression in which a type of malicious software infiltrates a system, blocking access to it and the data it stores, until a ransom is paid – perpetrated against critical infrastructure the world over, have served to put the providers of essential services everywhere on notice. 

In May of this year, U.S. fuel supplier Colonial Pipeline was attacked, resulting in a six-day shutdown that left 10,600 gas stations without fuel for over a week before a $4.4 million ransom was paid. The same month, cyberinsurance giant AXA was victimized. And, most recently, in June of this year, JBS USA Holdings Inc., the world’s largest meat supplier, agreed to meet an $11 million ransom demand following the compromising of its systems. The problem is pervasive. In fact, it’s estimated that the cost of ransomware attacks could exceed $265 billion over the course of the next decade, crippling businesses worldwide, if the issue is not properly and effectively addressed now. And, according to Charlebois, the implications for businesses, as well as their consumers, could be wide-ranging.

“First and foremost, this impacts the consumer,” he stresses. “It’s an issue related to the integrity of the food they buy. If hackers are able to infiltrate a system and compromise a company’s procurement network, consumers can potentially be purchasing product that’s mislabeled. It obviously wouldn’t be intentional mislabeling, which is the scariest part. Secondly, we might even see store closures as a result of a successful attack, impacting access to food until systems are restored. These issues are really a matter of supply chain efficiency. However, strains placed on the supply chain could precipitate issues around food affordability as costs would likely rise in the wake of an attack. The ransoms that are being demanded by hackers are not cheap. And, combined with the low margins of the food and grocery business, consumers will ultimately be the ones paying for the consequences of successful attacks.”

Current state of Cybersecurity

In a 2020 Cybersecurity Report developed by the Canadian Internet Registration Authority (CIRA) prior to the recent barrage of ransomware attacks around the world, it was revealed that about three in ten organizations had already seen a spike in the volume of attacks during the pandemic. Slightly more than half of organizations implemented new cybersecurity protections directly in response to COVID-19. However, fewer expected to increase human resources dedicated to cybersecurity over the course of the following 12 months, with just one-third planning to do so. In addition, the report found that fully one-quarter of organizations stated to have experienced a breach of customer and/or employee data in 2020, with a further 38 percent stating that they are unsure whether they did or not. It’s a problem of paramount concern for any retailer, says Roman Coba, VP Technology and CIO at Federated Co-operatives Limited, and one that he believes poses the biggest threat to the reputation of brands, with potentially long-term implications.

“If you’re operating a retail business, hackers are likely trying to infiltrate and compromise your systems multiple times a week,” he asserts. “And, if you suffer a successful cyberattack, particularly for those operating in the food sector, the negative impacts on the integrity of the brand could be devastating. It would have a significant influence on the loyalty of customers to that brand, dramatically reducing their trust in the company and its products. As a result of decreased trust and loyalty, there would be a long-term residual impact on sales, forcing organizations to work doubly hard in efforts to make up for their losses.”

Increased prevention efforts

The CIRA report also explored the preparedness efforts of organizations with respect to training and safeguards instituted in order to protect their operations. It found that 94 percent of those surveyed currently conduct cybersecurity awareness training for employees, with 56 percent providing training around cyber threats directly related to COVID-19. In addition, all organizations stated to be consistently measuring the impact of cybersecurity awareness training programs through the monitoring of training results and risk scores, the reduced costs and saved time on security incidents, benchmarking against industry peers and other performance indicators. It’s tireless work that Coba says is “never-ending”, but critically important to the survival of any organization today.

“The awareness and efforts of those working to prevent cyberattacks within the food industry is very high,” he says. “There’s a lot being invested into cybersecurity. And, combined with the maturity of grocers with respect to their need to protect their environments, the issue is a top priority. In order to properly address these threats, grocers should continue to constantly increase their security posturing and validate their vulnerabilities. Ensuring that those two things are happening on a rotational basis is key in combatting cybercriminals. And, consistently strengthening supplier partnerships and tightening supply chains will help grocers eliminate any susceptibilities they might have in their operations.”

Responding to the threat

Despite the best efforts of grocers and their food supply partners, however, due to the ever-increasing sophistication of cybercriminals and the complex nature of the ransomware that they create, experts say that it’s all but inevitable that at least a percentage of their attacks will be successful. And, it’s only a small percentage of success that’s required, says Stephen O’Keefe, industry expert and President of retail consultancy Bottom Line Matters, in order for hackers to affect the chaos, confusion and turmoil that they intend to create. Echoing Coba’s comments, he says that the job of today’s grocery loss prevention and cybersecurity teams in withstanding and preventing the efforts of hackers is a monumental one, adding that the response of organizations in the aftermath of a successful breach could be just as critical as the prevention efforts they have in place.

“When we talk about the threat of cyberattacks on the food industry, we have to not only consider the financial aspect of a breach, but the added element of food safety,” says O’Keefe. “And if a hacker is able to target the health and safety aspect of food, then the level of vulnerability goes way up. So, any business operating in this space needs to ensure that they have redundant systems in place in the event of an attack. For instance, if an organization’s refrigeration is automated, you’ve got to have the ability to override the system and operate those fridges manually. Today, you can’t rely 100 percent on the IT system.”

Executing a plan

O’Keefe goes on to explain that in order to support the IT infrastructure of an organization, the right people have got to be in place. In addition, he stresses the development and maintenance of a robust business continuity plan that can help address any and all threats that an organization might face, including those that are posed by cybercriminals and their malicious attacks.

“All manufacturers have a food safety expert assigned to the business,” he says. “They lead food safety divisions within these organizations and are responsible for conducting spot-checks to identify issues related to listeria, salmonella, E. coli or any other contaminants. That person is often part of the company’s crisis management or incident response teams, allowing them to be deeply involved from the start in the case of a compromised system. Their involvement would be critical in order to determine the vulnerability of the food. And, their role, as well as everyone else’s, along with all of the procedures, protocols and steps involved in responding to a threat of this nature, should be outlined, in detail, in an organization’s business continuity plan which should serve as the guiding reference with respect to the ways it would counter such a threat.

Protecting against the worst

Though the need to respond to a successful cyberattack is not a pleasant thought for any company operating within the food industry, O’Keefe underscores the importance of any organization’s preparation, suggesting that an analysis of vulnerabilities to a cyberattack should become a top priority in order to understand the safeguards that need to be put in place. And, given the escalation of cybercriminal activity, combined with the success rate that they’re currently generating, it seems like sage advice. Charlebois agrees, proposing that now is the best time for grocers and their food manufacturing partners to revisit their systems and ensure that they’re protected against some of the worst possible outcomes.

“I’d presume that grocers believe they’re ready to guard against a cyberattack. But, if JBS and others weren’t ready and were, in the end, forced to pay a ransom to their attackers, then everyone has to wonder about their company’s readiness to respond. Systems are evolving at an incredible pace today. So, too, are the capabilities of the hackers and the effectiveness of the ransomware that they deploy. And, given all of the factors that are at play, the stakes are very high for grocers and their food manufacturing partners. There’s no question that the topic of cybersecurity and ransomware attacks will only increase in significance going forward as those operating within the industry continue to enhance their preparedness efforts in order to protect their businesses and the health and safety of their customers across the country.”

Canadian Retail News From Around The Web For July 27th, 2021

Canadian Retail News From Around The Web

Top Stories: National

Central/Eastern Canada News

Western Canada News

Canadian Fashion Brand ‘JAC by JC’ Closes West Vancouver Storefront

Former JAC by JC location at Park Royal Shopping Centre in West Vancouver (July 2021)
Former JAC by JC location at Park Royal Shopping Centre in West Vancouver (July 2021). Photo: Lee Rivett.

Vancouver-based women’s fashion brand JAC by Jacqueline Conoir closed its Park Royal Shopping Centre store on June 4th, 2021.

The location, colloquially known as “JAC Park Royal”, opened on June 29, 2020 and was the second location after its CF Richmond Centre location.

Both locations can be seen in the video tour of Park Royal Shopping Centre (September 2020) and the retail mall profile of CF Richmond Centre (March 2021).

Former JAC by JC at Park Royal during Retail Insider video tour (September 2020)
Former JAC by JC at Park Royal during Retail Insider video tour (September 2020). Photo: Lee Rivett.
Grand Opening announcement for the Park Royal location (Jun 2020)
Grand Opening announcement for the Park Royal location (Jun 2020). Photo: JAC by Jacqueline Conoir Facebook

While JAC by Jacqueline Conoir only has a boutique open at CF Richmond Centre, construction signage is currently up at The Amazing Brentwood for another location to be opening later in 2021 as seen in Retail Insider’s retail profile update for The Amazing Brentwood in Burnaby (June 2021).

Upcoming JAC by Jacqueline Conoir at The Amazing Brentwood. Photo: Lee Rivett
Upcoming JAC by Jacqueline Conoir at The Amazing Brentwood (June 2021). Photo: Lee Rivett

The Distillery District in Toronto Prepares to Launch Pop-Up Containers Housing Several Retailers [Exclusive]

Distillery District Containers - Photo by Dustin Fuhs

The Distillery Historic District has announced its initial roster of vendors for its pop-up containers.

Back in March, Retail Insider created a photo tour of the area which included sharing new retailers and hinting towards a number of announcements that would be made over the coming months. In addition to Peace Collective signing a lease to open a new flagship store, Grace Loves Lace announced that it would be opening a showroom on site.

In that article, the Distillery provided information on a pop-up initiative which would be coming to fruition in the summer.

With delays due to the pandemic, the initial list of pop-up container retailers has been released and we are able to provide an exclusive sneak-peek into the roster.

  • YK Marketta – Container #1 (Open Now)
  • Tartistry – Container #2 (Open Now)
  • Liberty Clothing – Container #3 (Opening Soon)
  • Brika Inc. – Container #4 (Opening August 1st)
  • Roots Canada – Container #5 & #6 (Opening July 30th).
Distillery District Containers – Photo by Dustin Fuhs

YK Marketta

Distillery District Containers – Photo by Dustin Fuhs

YK Marketta is a Greek inspired food & gift market with the Peter and Pauls line of products. The offering will feature FAHM (Finish at Home Meals), My Mother’s Olives and Oil, Peter & Paul meals and additional floral arrangements.

Liberty Clothing

Liberty Clothing at the Distillery District – Photo by Dustin Fuhs

Liberty Clothing is a fashion brand that brings sustainability, upcycled and re-purposed clothing into an unique product line. Retail Insider wrote a bulletin on the opening of the brand’s brick & mortar location.

BRIKA Inc

BRIKA Inc. will be opening a pop-up with its curated collection of goods from local makers. The assortment will include Sapsucker, Tealish, route 26, la botica and Minted Mama brands.

Tartistry

Tartistry at Distillery District – Photo by Dustin Fuhs

Tartistry will be offering an unique selection of butter tarts, including a Gooderham & Worts “Butter & Scotch” tart.

Roots Canada

Distillery District Containers – Photo by Dustin Fuhs

Roots Canada has secured two containers, and we will be circling back during the set-up to share what the iconic Canadian brand will be offering as part of its pop-up.

Installation of the containers started on July 12th, with brands starting to build-out retail spaces a week later. YK Marketta opened on July 24th and the other brands will be opening throughout the month.

Brief: Zara Opens Massive Metrotown Flagship, Nordstrom Partners with Disney

Mickey & Friends Join Nordstrom in Pop-In Series at 2 Canadian Stores

Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs

Disney has partnered with Nordstrom for the next in the series of themed pop-up shops that brings exclusive merchandise to select stores in North America, including two locations in Canada.

Read More about the Disney & Nordstrom Pop-Up

Zara Unveils Bigger and Bolder Flagship Storefront at Metropolis at Metrotown in Burnaby BC

Zara re-opening on July 23, 2021 at Metropolis at Metrotown.
Zara re-opening on July 23, 2021 at Metropolis at Metrotown. Photo: Geetanjali Sharma.

The massive two-level store is the most technologically advanced in Canada for the chain.

Read More about Zara’s new location

Inside Altitude Athletic, a First-To-Canada Specialized Fitness Facility Concept in Toronto

Altitude Athletic – Photo by Dustin Fuhs

Toronto-based training concept has opened after months of pandemic-related delays.

Read More about Altitude Athletic’s New Location

T&T Market Preparing to Open at Willowbrook Mall in Langley

T&T Supermarket at Willowbrook
T&T Supermarket at Willowbrook – Photo by Lee Rivett

Vancouver-based grocery store is planning for a fall 2021 opening.

Read More about T&T Supermarket’s Expansion

Bailey Nelson to Open at Willowbrook Mall in Langley

Bailey Nelson Construction at Willowbrook Mall
Bailey Nelson Construction at Willowbrook Mall – Photo by Lee Rivett

The Australian-based eyewear retailer continues to expand with its 26th location in Canada.

Read More about Bailey Nelson’s New Store

YUM Candy Store Survives Pandemic in Vancouver

Interior of YUM Ice Creamery and Sweet Shop.
Interior of YUM Ice Creamery and Sweet Shop.

Sweet shop and ice cream retailer in Vancouver’s Mount Pleasant neighbourhood.

Read More about Yum!

Grocers Aldi and Lidl will Struggle if Entering Canada: Expert Interview

Image: Aldi

Any potential expansion into Canada of giant international grocery chains would be met with many challenges.

“To make things happen for distribution really is not easy. It’s a very, very large country with no population density to support growth and to increase any market share in Canada is pretty difficult,” said Sylvain Charlebois, Professor, Director, Agri-Food Analytics Lab and Former Dean of the Faculty of Management, Dalhousie University.

Sylvain Charlebois
Sylvain Charlebois

Two possible entrants into the Canadian market are Aldi and Lidl, both based in Germany. There has been speculation over recent years that they would expand here.

“I know both of them very well. I actually used to buy from both when I was in Europe, in Austria. They’re both very good retailers. They’re very efficient in their ways. They mix things up. Prices are very affordable. They’re very good distributors,” said Charlebois.

“But they’re still not overly comfortable with the North American market. Both of them are very, very capable grocers in Europe for sure.” Charlebois said that most grocers that come into Canada would acquire an existing player in the market.

Image: Lidl

“I wouldn’t be surprised if either one would actually enter the Canadian market by acquiring a retailer of some sort. The thing about Canada really is you’ve got the non-traditionals that are really creeping up. Now Costco is number three in the market. You’ve got Loblaws, Sobeys, and number three now is Costco followed by Metro. Metro has lost another three spots and Walmart is doing very well too,” he said.

“I suspect that there’s no more space for a traditional grocer unless one is acquired. That’s the thing. And your guess of who could be acquired is as good as mine.

“Sobeys is not for sale. Sobeys is actually on the hunt to acquire more. It’s been doing that for the last few years acquiring Farm Boy and it just acquired Longo’s this year. But Metro’s not for sale either. So you never know.”

Any expansion of an international grocer such as Aldi or Lidl would “tighten” things up in the Canadian grocery industry, explained Charlebois. 

“We’ve seen it in Canada that whenever there’s a new player coming into the market things tighten up a little bit. Amazon’s acquisition of Whole Foods actually did disturb the Canadian market a little bit in 2017. It was the virtual space that really became a menace for grocers.

“Right now it’s really funny. A lot of people are actually thinking about bricks and mortar but it’s not just that anymore. It’s virtual. So Amazon is another potential grocer that could enter into the Canadian market really when you think about it.”

Charlebois said this year is not going to be an easy one for grocers given the extra costs they’ve incurred due to COVID and due to the fact that there’s been a lot of pivoting towards ecommerce and building infrastructure around that.

“That’s going to be difficult for them to manage all at once as they’re trying to figure out who is going to be next entering into the market,” he said. 

The New Values of Retail in Canada: Sustainability, Inclusivity and Meaning

Image: Getty

Today’s retailers are recognizing that they are pillars of their communities. Their influential voices and platforms are making retailers leaders of the pandemic-propelled cultural evolution while consumers’ expectations grow to demand not only flawless frictionless, cross-channel shopping experiences but also transparency and trustworthiness at a whole new level.

In recent years, retailer discussions about Gen Z focused on the importance of value-based shopping. The pandemic experience and the ongoing anti-racism and inclusion conversations have opened many consumers’ eyes to supporting businesses they value and who valued them. Customers are speaking loudly through their wallets to frequent retailers who embody diversity, inclusion, sustainability, health and safety, and “shop local”.

Retail Council of Canada’s STORE Conference, which this year will be an all-virtual event on from September 13 to 16, 2021, will explore the new era of retail and the changing consumer (and employee) values and that are creating new opportunities for retailers. 

IKEA Canada says over 90% of consumers want to live a more sustainable life. Recognizing that customers are asking for more accountability and transparency, the company has a bold ambition to become fully circular and climate positive by 2030. IKEA Canada’s CEO Michael Ward, who will be speaking at RCC STORE, is also taking on the role of Chief Sustainability Manager in Canada, a further demonstration of the organization’s commitment sustainability.  

Inclusivity and belonging are also themes that will be explored at this year’s RCC STORE Conference. Rob Smith, founder and CEO of the Phluid Project in New York City, will share his journey about empowering individuals through freedom and self-expression. Recognizing how gender is stereotypically portrayed in apparel marketing, Smith envisioned an experience free of the bombardment of gendered messaging which is found to be inconsistent with identity for many consumers. Phulid Project’s genderless apparel is making a safe, judgement-free shopping experience the imperative.

Industry leader Sephora continues its own journey to extend the value of belonging to both customers and team members alike. Debra Neff, SVP Marketing at Sephora Canada, will speak to Sephora’s holistic strategy and how its employee value proposition is a critical part of developing inclusive campaigns and in-store experiences that resonate with customers’ diverse needs.  

After a year of so many ups and downs it is also critical for retailers pay close attention to their employees’ needs. Montreal HR, quality of life and well-being at work specialist Marie-Josée Nucci, who will also be presenting at RCC STORE, will discuss how well-being is the foundational layer of high-performing teams  and a key factor to increasing productivity, retention, safety, collaboration, minimizing absenteeism and improving company culture. Now more than ever prospective employees are evaluating prospective employers for values alignment; employees are increasingly placing a priority on feeling supported at work.

This year’s all-virtual format makes this year’s RCC STORE very accessible to all retailers, small and large, from across Canada.  With highly applicable retail-specific content, over 60+ speakers from around the world, and retailer participants from every retail sector, RCC STORE 21 will be the most informative,   inspirational and biggest retail event this year.

Learn more and register at https://www.storeconference.ca/

EARLY BIRD rate end July 30, 2021.  Register a group of 5 or more together for an additional 20% off.

*Partner content. To work with Retail Insider, email: craig@retail-insider.com

Mickey & Friends Join Nordstrom in Pop-In Series at 2 Canadian Stores

Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre - Photo by Dustin Fuhs

Disney has partnered with Nordstrom for the next in the series of themed pop-up shops that brings exclusive merchandise to select stores in North America. Included are two Nordstrom stores in Canada, located in Vancouver and Toronto.

The Pop-In@Nordstrom Celebrates Mickey & Friends will feature limited-edition merchandise with the Fab 5 (Mickey, Minnie, Goofy, Donald and Pluto with special guest Daisy).

The space has been curated to bring upcycled apparel, bags, accessories and footwear with Disney-inspired designs from brands like Champion, Diamond Supply Co., CASETiFY, Crocs, Herschel and Levi’s.

“I’ve always loved the nostalgia of Disney, and the characters they’ve created. Those characters were each of our friends from generation to generation.” said Olivia Kim, VP of Creative Projects and Home at Nordstrom.

“Friendship is something that is always worth celebrating, and what better way to celebrate than being with our friends including Mickey, Minnie and the whole gang. As our customers immerse themselves into the iconic and wonderful world of Disney’s Mickey and Friends that we have brought to life at Nordstrom through this partnership, we hope they will find joy in discovering some timeless treasures from pre-loved and upcycled t-shirts to all the everyday products featuring their favourite classic characters,” said Kim.

Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs

For generations, Mickey and his friends have been an example of genuine friendship, showcasing what it means to stay true to yourselves and one another,” said J.D. Edwards, Senior Vice President of Third- Party Commercialization at Disney Consumer Products, Games and Publishing. “Through our collaboration with Nordstrom, we have created the opportunity to tell compelling friendship stories through a unique shopping experience and bespoke product that fans of all ages can enjoy.”

Pop-In@Nordstrom Canadian locations for are at the CF Toronto Eaton Centre in Toronto and CF Pacific Centre in Vancouver and will run from July 23rd to September 12th.

The initiative was created by the Nordstrom Creative Projects team back in 2013. Partnerships have included Aesop, Allbirds, Alexander Wang, Casper, Converse, Everlane, Gentle Monster, goop, Hanes, HAY, Liberty London’s Flowers of Liberty collection, Nike, Opening Ceremony, Poketo, rag & bone, The Museum of Modern Art’s MoMA Design Store, The North Face, Topshop/Topman, VANS and Warby Parker.

Mickey & Friends at Pop-in@Nordstrom Image: Nordstrom
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre
Mickey & Friends at Pop-in@Nordstrom CF Toronto Eaton Centre – Photo by Dustin Fuhs

Canadian Retail News From Around The Web For July 26th, 2021

Canadian Retail News From Around The Web

Top Stories: National

Central/Eastern Canada News

Western Canada News

Bailey Nelson to Open at Willowbrook Mall in Langley

Bailey Nelson Construction at Willowbrook Mall
Bailey Nelson Construction at Willowbrook Mall - Photo by Lee Rivett

Australian eyewear retailer Bailey Nelson has continued to expand in Canada, including a new location being announced for Willowbrook Mall in Langley, BC.

Scheduled to open in September 2021, the store is currently recruiting for staff at BaileyNelson.com

The company opened its first location back in 2017, with their Robson street storefront. Since then, Bailey Nelson has shifted the cross-country expansion into rapid growth. At current count, the brand has 26 locations in three provinces (Alberta, BC and Ontario).

We will be following the brand as they continue to announce new storefront locations, which will include an expansion into Manitoba.

PHOTO: BAILEY NELSON (CF MARKET MALL)

Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand led by an incredible team with boutiques in Australia, London, Canada and New Zealand. 

Bailey Nelson’s Website states that “Buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right.”

“We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service. We hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people. So that’s us. That’s Bailey Nelson.”