The brand is one of six brands that are scheduled to move into a set of pop-up retail containers that will be opening in the summer of 2021, when Founder Anne Joyce was given an opportunity that she couldn’t pass up. The Distillery District had an interruption in the installation and construction of the containers due to the recent Ontario lockdown and reached out to provide a temporary solution – moving into a recently vacated storefront at 24 Tank House Lane.
The location in The Distillery District is a testament to the dedication of the team, which saw a 5-day turnaround between receiving the keys and opening the doors. After opening and seeing the potential of the space, the conversation around making this a long-term home started.
Liberty Clothing is now signed for a multi-year lease to be in 24 Tank House Lane and will also be opening a pop-up in the containers for added exposure during the summer in the tourist-focused district.
Previous to Liberty, Stratford-based fashion business Distill called 24 Tank House Lane home for 15 years. They subsequently left the Distillery, relocating to Queen Street East before exiting Toronto completely in 2019. The space found a new retailer in Tank House General, who left during the pandemic.
When Anne Joyce, Founder at Liberty Clothing discussed the personality and culture at her company – the alignment was evident on all levels. “We at Liberty are so excited to be a part of this vibrant community within the Distillery where we have been warmly welcomed by local residents and tenants alike.”
Joyce shared that the Distillery location will grow into a Flagship for the brand, which already has a brick & mortar location in Canmore, AB and multiple pop-ups, including the SWS Marina in Minett.
“We love the idea of setting up our flagship right here in our native city and being a part of a community where everything has been thoughtfully curated and restored keeping that vintage heritage and vibe. That resonates with us in a big way because our brand is all about developing and creating high-quality, affordable and eco-friendly apparel , some with a vintage twist.”
“We’re excited to have Toronto’s own Liberty Clothing set up their flagship store at The Distillery District, which prides itself on offering locally-made, locally-sourced, unique, quality items for our shoppers,” said Elena Price, general manager of The Distillery District. “By having a permanent store-front on Tank House Lane and taking on one our pop-up containers, visitors will have double the chance to experience what makes Liberty Clothing so special.”
Current offerings in the store focus on the hits from the brand, including the High Line collection, which showcases tee’s, hoodies, bottoms and long sleeves made from hemp and organic cotton. The Redux collection is also on display, which features pieces that are unique and no two items are identical.
“In fact our mission is to inspire people to make sustainable shopping choices while providing quality clothing that can be a part of those everyday moments. Thats what drives us. Nothing inspires me more than when we are able to make one of a kind apparel pieces from recycled or up cycled fabrics or through the use of hemp and organic cotton in our high line collection where we do our part to reduce the carbon footprint!”
“Being able to provide that piece of clothing that could mean so much to someone even years down the road is a wonderful thing, so do what we do at Liberty and make everyday count”!