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Retail Profile: Yorkdale Shopping Centre in Toronto (Summer 2021 with Photos)

Yorkdale Shopping Centre Mall Entrance - Photo by Dustin Fuhs

Retail Insider continues its Photo Tour series of Canadian malls which began as a result of COVID-19 closures. We have been providing insights into shopping centres coast-to-coast which may otherwise be overlooked. This edition takes us to Yorkdale Shopping Centre in Toronto. The shopping centre houses about 270 stores and features the largest collection of first-to-market retailers and luxury brands in the country. Yorkdale is owned/managed by Oxford Properties.

With $2 billion in annual sales prior to the pandemic, Yorkdale ranked among the most productive shopping centres in the world with sales per square foot exceeding $2,000.

Google Map of Greater Toronto Area (GTA) with "Yorkdale Shopping Centre" pinned
Google Map of Greater Toronto Area (GTA) with “Yorkdale Shopping Centre” pinned. Photo: Google Maps
Yorkdale Mall Map
Yorkdale Mall Map. Image: Yorkdale Shopping Centre.

Yorkdale Shopping Centre is an indoor shopping mall with 270+ stores and approximately 2.0 million square feet of retail floor space. The shopping centre boasts six large format anchors which includes:

History of Yorkdale Shopping Centre

Iconic Canadian department store chain Eaton’s purchased the land where Yorkdale is located in the 1950s with the intention of opening a shopping centre. Shortly thereafter, Eaton’s sold an 11 acre site to department store retailer Simpsons which built a 300,000 square foot store at Yorkdale. The shopping centre opened in February 1964.

Postcard for Yorkdale Shopping Centre in the in the early 1970s.

Yorkdale Shopping Centre has had numerous renovations and expansions since 1964. The notable changes to include a complete overhaul in 1999, an expansion in 2005 increased the size to 1,404,646 square feet, an expansion in 2012 adding 145,000 square feet (where the Apple store is now located), the 298,000 square feet expansion for the Nordstrom wing in 2016, and the Restoration Hardware and wing addition in 2017.

Breaking up Yorkdale Shopping Centre

In order to make this photo tour manageable, the shopping centre has been divided into seven tour zones which generally corresponds to the expansions that occurred within.

Yorkdale Tour Zones
Yorkdale Tour Zones. Photo: Map by Yorkdale Shopping Centre, highlighted by Retail Insider.

The seven zones for this retail tour include:

  • Luxury Loop
  • 2012 Expansion Wing (Apple/Holt Renfrew Expansion)
  • 2017 Expansion Wing (Restoration Hardware/Sporting Life)
  • Centre Run
  • Core/Middle Area
  • 2016 Expansion Wing (Nordstrom)
  • North Run

Zone 1 – Luxury Loop

Map of Luxury Loop at Yorkdale
Map of Luxury Loop at Yorkdale. Photo: Yorkdale.

Yorkdale’s luxury brand expansion began in 2009 when Tiffany & Co. opened a store near the mall’s Holt Renfrew anchor store. The rest of the stores in that area (Eddie Bauer, etc) would relocate or exit Yorkdale upon their lease renewal or expiry, which allowed for luxury brands to move in.

Holt Renfrew at Yorkdale
Holt Renfrew at Yorkdale – Photo by Dustin Fuhs

Retail Insider covered many of the openings during this expansion, including:

Additional retailers in this area of Yorkdale include Cartier, Tiffany & Co., Tory Burch, Sunglass Hut, The Disney Store, and Bitter Sweet. UK Fragrance Brand, Jo Malone recently open in Yorkdale as part of the company’s global retail expansion. The Disney store is about to close along with all locations in Canada that haven’t already.

Tiffany & Co. and Cartier at beginning of mall corridor at Yorkdale. Photo: Dustin Fuhs.
Tiffany & Co. and Cartier at beginning of mall corridor at Yorkdale. Photo: Dustin Fuhs.

Zone 2 – 2012 Expansion Wing (Apple)

Map of 2012 Expansion Wing at Yorkdale
Map of 2012 Expansion Wing at Yorkdale. Photo: Yorkdale.
Yorkdale Entrance H
Yorkdale Entrance H – Photo by Dustin Fuhs

The 2012 expansion for Yorkdale introduced the iconic large Apple store which is a key tenant for shopping centre visitors. A number of luxury retailers have spilt over from the luxury run making the 2012 wing another high-glamour stretch of Yorkdale. Towards the bottom left corner are two car dealerships (Tesla and Nissan) as well as L’Occitane’s first-in-the-world concept store. Retail Insider covered many of the openings during this expansion, including:

Additional retailers in this area of Yorkdale include Wilfred, Apple, Club Monaco, Stuart Weitzman, Lush Cosmetics, Champs Sports, and the Nissan Studio.

Zone 3 – 2017 Expansion Wing (Restoration Hardware)

Map of 2017 Expansion Wing at Yorkdale
Map of 2017 Expansion Wing at Yorkdale. Photo: Yorkdale.
Yorkdale Restoration Hardware
Yorkdale Restoration Hardware – Photo by Dustin Fuhs

Yorkdale’s most recent expansion was this wing in 2017. It is home to a mansion-like Restoration Hardware, plenty of food and beverage options, Sporting Life and a number of other retail openings during this expansion, including:

Additional retailers in this area of Yorkdale include Danish Pastry House and Uncle Tetsu.Vegan restaurant concept by CHLOE. recently shuttered and the company will come back to Canada with a new name.

Zone 4 – Centre Run

Map of Centre Run at Yorkdale
Map of Centre Run at Yorkdale. Photo: Yorkdale.
Avengers Station and Lego Store at Yorkdale
Avengers Station and Lego Store at Yorkdale – Photo by Dustin Fuhs

The centre run of Yorkdale runs from end-to-end, so we split it into two areas. This portion borders Harry Rosen and stretches halfway across the mall. It includes a Marvel Avengers “S.T.A.T.I.O.N.” entertainment centre as well as a number of other retailers reported on in Retail Insider:

Additional retailers in this area of Yorkdale include Raffi Jewellers, European Boutique, Lindt Chocolate Shop, Call It Spring, Garage, Aldo, Bikini Village, Levi’s, MICHAEL’s Bakery, Johnston & Murphy, Browns Shoes, B2, Plus, SoftMoc, Footaction, The LEGO Store, Melanie Lyne, and honey.

Zone 5 – Core/Middle Area

Map of Middle/Core Zone at Yorkdale
Map of Middle/Core Zone at Yorkdale. Photo: Yorkdale.

Retail Insider covered the announcement from Nike, which will see the brand relocate from the current location beside American Eagle Outfitters and Aerie to the new flagship location opening later this month. This space was occupied by Zara Home and Le Chateau on the first floor and Home Outfitters on the second level. Retail Insider covered a number of retail openings in this section of Yorkdale, including:

Additional retailers in this area of Yorkdale include Club Monaco Men, Kiehl’s, MAC Cosmetics, People’s Jewellers, Pottery Barn, Marciano, Massimo Dutti and Old Navy.

H&M at Yorkdale
H&M at Yorkdale – Photo by Dustin Fuhs

Zone 6 – 2016 Expansion Wing (Nordstrom)

Map of 2016 Nordstrom Expansion at Yorkdale
Map of 2016 Nordstrom Expansion at Yorkdale. Photo: Yorkdale.
Away and Maje at Yorkdale
Away and Maje at Yorkdale – Photo by Dustin Fuhs

The 2016 expansion for Yorkdale brought a number of key retailers to the shopping centre, including Toronto’s second Nordstrom store and a number of retail openings which Retail Insider reported on, including:

Additional retailers in this area of Yorkdale include Saje Natural Wellness, Laline, Oak + Fort, Williams-Sonoma, Nature Collection, Lululemon, The Source and Nutrition House.

Zone 7 – North Run

Map of the North Run at Yorkdale
Map of the North Run at Yorkdale. Photo: Yorkdale.

The final section of Yorkdale has less luxury retail and a wide mix of retailers. The area was also home to the former Forever 21 and Victoria’s Secret, but the current retailers which Retail Insider reported on include:

Additional retailers in this area of Yorkdale include Harry Rosen, H&M, Lids, Guess, Banana Republic, Crate & Barrel, UGG Australia, Tristan, Bath & Body Works, The Body Shop, Michael Hill, Urban Behavior, Aldo, Rudsak, Skechers, Steve Madden, Kids Foot Locker, Gap Kids, La Senza, Dynamite, Jack & Jones, Aerie, Journeys, Just Cozy, American Eagle Outfitters, and Geox.

North Run at Yorkdale. Photo: Dustin Fuhs

We had a very interesting photo walk around Yorkdale Shopping Centre in Toronto and we hope you enjoyed coming along with us. Don’t forget to check out our other retail photo tours over the past few months. Thank you for taking this tour with us.

Photo Walk at Yorkdale on July 31st, 2021

Images by Dustin Fuhs

Former Innisfree at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Disney Store Yorkdale Shopping Centre
Disney Store Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Disney Store Yorkdale Shopping Centre
Disney Store at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Nordstrom at Yorkdale Shopping Centre
Nordstrom at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Cheesecake Factory at Yorkdale Shopping Centre
Cheesecake Factory at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Cheesecake Factory at Yorkdale Shopping Centre
Cheesecake Factory at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Former Victoria's Secret at Yorkdale Shopping Centre
Former Victoria’s Secret at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Disney Store at Yorkdale Shopping Centre
Disney Store at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Aesop at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
House of Hoops at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Laudree at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
L’Occitane at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Former T. Kettle at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Tesla at Yorkdale Shopping Centre
Tesla at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Ted Baker at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Apple Store at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Danish Pastry House at Yorkdale Shopping Centre
Danish Pastry House at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yu Seafood at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yu Seafood at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Former by Chloe at Yorkdale Shopping Centre
Former by Chloe at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Raffi Construction at Yorkdale Shopping Centre
Raffi Construction at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Raffi at Yorkdale Shopping Centre
Raffi at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
ergoCentric at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Conspiracy at Yorkdale Shopping Centre
Conspiracy at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Nike at Yorkdale Shopping Centre
Nike at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
aerie at Yorkdale Shopping Centre
aerie at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Former Godiva at Yorkdale Shopping Centre
Former Godiva at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Harry Rosen at Yorkdale Shopping Centre
Harry Rosen at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Forever 21 at Hudson’s Bay at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Forever 21 at Hudson’s Bay at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Forever 21 at Hudson's Bay at Yorkdale Shopping Centre
Forever 21 at Hudson’s Bay at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Forever 21 at Hudson's Bay at Yorkdale Shopping Centre
Forever 21 at Hudson’s Bay at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Forever 21 at Hudson's Bay at Yorkdale Shopping Centre
Forever 21 at Hudson’s Bay at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Burberry Construction at Yorkdale Shopping Centre
Burberry Construction at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Holt Renfrew at Yorkdale Shopping Centre
Holt Renfrew at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Breitling at Yorkdale Shopping Centre
Breitling at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Browns at Yorkdale Shopping Centre
Browns at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Footaction at Yorkdale Shopping Centre
Footaction at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Donut Hive at Yorkdale Shopping Centre
Donut Hive at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Avengers Station at Yorkdale Shopping Centre
Avengers Station at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Avengers Station at Yorkdale Shopping Centre
Avengers Station at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Oliver Peoples at Yorkdale Shopping Centre
Oliver Peoples at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Lacoste at Yorkdale Shopping Centre
Lacoste at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
House of Hoops at Yorkdale Shopping Centre
House of Hoops at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Disney Store Closing Lineup at Yorkdale Shopping Centre
Disney Store Closing Lineup at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Peter Triantos at Yorkdale Shopping Centre
Peter Triantos at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
aesop at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Thom Browne at Yorkdale Shopping Centre
Thom Browne at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Golden Goose at Yorkdale Shopping Centre
Golden Goose at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Sephora at Yorkdale Shopping Centre
Sephora at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Jo Malone at Yorkdale Shopping Centre
Jo Malone at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Chloe at Yorkdale Shopping Centre
Chloe at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Alexander McQueen at Yorkdale Shopping Centre
Alexander McQueen at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Reformation at Yorkdale Shopping Centre
Reformation at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Zadig & Voltaire at Yorkdale Shopping Centre
Zadig & Voltaire at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Nordstrom at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Burberry in Nordstrom at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Chloe in Nordstrom at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Nordstrom at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Roots at Yorkdale Shopping Centre
Roots at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Louis Vuitton at Yorkdale Shopping Centre
Louis Vuitton at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Old Navy and Nike Construction at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Moxies at Yorkdale Shopping Centre
Moxies at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Guest Services at Yorkdale Shopping Centre
Guest Services at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Saje at Yorkdale Shopping Centre
Saje at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Oak + Fort at Yorkdale Shopping Centre
Oak + Fort at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Williams Sonoma at Yorkdale Shopping Centre
Williams Sonoma at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Starbucks at Yorkdale Shopping Centre
Starbucks at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Laduree at Yorkdale Shopping Centre
Laduree at Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)
Yorkdale Shopping Centre – Photo by Dustin Fuhs (July 31st, 2021)

Brief: Nordstrom Pulls Men’s Luxury Brands at Yorkdale, Ray-Ban Opening 2nd Canadian Store

Nordstrom Pulls Men’s Luxury Brands from its Yorkdale Store in Toronto

Nordstrom Men’s Department at Yorkdale (March 2021) Photo: Dustin Fuhs

Seattle-based large-format multi-brand retailer changes strategy.

Read More about Luxury Brands Exiting Nordstrom

Inside JD Group’s Flagship First Canadian ‘size?’ Store

size? Toronto – Photo by Dustin Fuhs

UK-based sneaker and apparel store recently opened at Ossington and Queen in Toronto.

Read More about the new size? location

Ray-Ban Opening 2nd Canadian Store at the Yorkdale Shopping Centre in Toronto

Peloton, future Ray-Ban, and COS at Yorkdale. Photo: Dustin Fuhs
Peloton, future Ray-Ban, and COS at Yorkdale. Photo: Dustin Fuhs

The sunglasses and eyewear brand is expanding in Canada.

Read More about the new Yorkdale Location

Dyson Launches New Vacuum Technologies in Canada After Launching Successful Canadian Retail Showrooms

Image: Dyson at CF Pacific Centre

UK-based household reinvention brand launches new vacuum technology.

Read More about Dyson’s new tech

Related Retail Insider Briefs

Podcast [Interview]: JLL Partners with Adeptmind: Lee Jackson and Jesse Michael

Craig, Lee and Jesse discuss an innovative partnership between JLL Canada and Adeptmind which is ushering in a new era at Canadian shopping centres in terms of online product searches of what is in malls.

The Interview Series podcast by Retail Insider Canada is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Also check out our The Weekly podcast where Craig and Lee discuss popular content published on Retail Insider which is part of the The Retail Insider Podcast Network.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Nordstrom Pulls Men’s Luxury Brands from its Yorkdale Store in Toronto

Men's designer section at Nordstrom Yorkdale. Photo: Craig Patterson

Seattle-based large-format multi-brand retailer Nordstrom has removed most of its men’s luxury brands from the retailer’s Yorkdale Shopping Centre store in Toronto. Formerly, brands such as Balenciaga and Valentino were available in the store. 

Burberry and Comme des Garçons continue to be carried at the Yorkdale Nordstrom location, with Burberry occupying an area with a dedicated wall space. 

Nordstrom also pulled most men’s luxury brands from its CF Toronto Eaton Centre store as well — the Vancouver flagship Nordstrom store is now the only one in Canada with a substantial roster of high-end men’s ready-to-wear. The Vancouver Nordstrom store is said to be the top performing location in Canada by far for the retailer. 

Yorkdale’s Holt Renfrew store continues to carry a very robust assortment of men’s luxury brands including a mix of wholesale offerings as well as concession spaces for brands such as Fendi, Dior, Gucci and others. 

Nordstrom Men’s Department at Yorkdale (March 2021) Photo: Dustin Fuhs
Nordstrom Men’s Department at Yorkdale (March 2021) Photo: Dustin Fuhs

Ray-Ban Opening 2nd Canadian Store at the Yorkdale Shopping Centre in Toronto

Ray-Ban construction hoarding at Yorkdale in Toronto. Photo: Craig Patterson

Upscale sunglasses and eyewear brand Ray-Ban will open its second Canadian storefront this fall at Toronto’s Yorkdale Shopping Centre. The company’s first Canadian store opened in September of 2020 at the CF Toronto Eaton Centre. 

The Yorkdale Ray-Ban store will measure about 950 square feet and will be located between the mall’s Peloton and COS stores near Holt Renfrew. A third Toronto Ray-Ban store lease was in negotiations for the Bloor-Yorkville area and we’ll update readers when we learn more.

Prior to opening direct-to-consumer stores, Ray-Ban was only carried in Canada at multi-brand retailers. That includes Sunglass Hut, Hakim Optical, Sport Chek, Pearle Vision, LenseCrafters, and other chains — not to mention a wide range of independent retailers specializing in optical goods. Ray-Ban’s direct-to-consumer move into standalone stores as well as a transactional Canadian website is a trend being seen by many other brands, some of which are pulling out of multi-brand retailers to open corporate stores.

In the United States, Ray-Ban operates standalone stores in major cities in a mix of malls and street-front locations.

Ray-Ban is headquartered in Milan Italy, though it was founded in the United States. In 1929, US Army Air Corps Colonel John A. Macready worked with Rochester NY-based medical equipment manufacturer Bausch & Lomb to create aviation sunglasses optimized for pilots. In 1936, anti-glare lenses were introduced and in 1938, the company created impact-resistant lenses which were redesigned with metal frames for the patented Ray-Ban Aviator. Other styles were released in subsequent decades including the ‘Olympian’ which was worn by Peter Fonda in the 1969 film Easy Rider. In 1999, Milan-based Luxottica Group acquired Bausch & Lomb’s Global Eyewear Division for US$640 million.

Peloton, future Ray-Ban, and COS at Yorkdale. Photo: Dustin Fuhs
Peloton, future Ray-Ban, and COS at Yorkdale. Photo: Dustin Fuhs

Below are images from the CF Toronto Eaton Centre Ray-Ban Store

PHOTOS OF INTERIOR OF NEW RAY-BAN STORE AT CF TORONTO EATON CENTRE. PHOTOS: CRAIG PATTERSON
PHOTOS OF INTERIOR OF NEW RAY-BAN STORE AT CF TORONTO EATON CENTRE. PHOTOS: CRAIG PATTERSON
PHOTOS OF INTERIOR OF NEW RAY-BAN STORE AT CF TORONTO EATON CENTRE. PHOTOS: CRAIG PATTERSON
PHOTOS OF INTERIOR OF NEW RAY-BAN STORE AT CF TORONTO EATON CENTRE. PHOTOS: CRAIG PATTERSON
Entrance of new Ray-Ban store in CF Toronto Eaton Centre. Photo: Craig Patterson

Inside JD Group’s Flagship First Canadian ‘size?’ Store

size? Toronto - Photo by Dustin Fuhs

UK-based JD Group has opened it’s first ‘Size?’ sneaker and apparel store at the corner of Queen and Ossington in Toronto.

Located at 1000 Queen Street West, the 2,200 square foot location made its debut last month to a large crowd that collectively braved the rain to be one of the first to experience the Canadian launch.

Retail Insider’s Editor-in-Chief Craig Patterson covered the initial announcement back in March, with an in-depth article on the positioning of the brand in Canada with expansion plans.

“size? will be a huge addition to the sneaker/streetwear scene in Toronto,” shares Jake Biggs, Toronto Store Manager. “We are on an iconic corner for the city and we are excited to tell our story and connect with everyone. Customers can expect the latest product drops from some of the best brands in the game as well as exclusive products only offered through size?.“

size? Toronto – Photo by Dustin Fuhs
Interactive Google Map

Jordan Karp of brokerage Savills Canada represents the brand in Canada and he negotiated the Queen Street Size? lease deal on behalf of the retailer. Arlin Markowitz and the CBRE Toronto team acted on behalf of landlord Hullmark which owns 1000 Queen Street West as well as numerous other commercial buildings nearby on Queen Street as well as on Ossington Avenue.

Ossington is undergoing an identity transformation coming out of the pandemic. Retail Insider broke the news that Peace Collective will be opening a new flagship location in the Distillery District after shuttering a long-term Ossington store. There was also coverage for Sundays Company, which opened a pop-up furniture storefront.

We’ll be circling back with size? with future expansion plans.

size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs
size? Toronto – Photo by Dustin Fuhs

Dyson Launches New Vacuum Technologies in Canada After Launching Successful Canadian Retail Showrooms

Dyson Demo Store at Yorkdale in Toronto. Photo: Dyson

UK-based household and technology ‘reinvention’ brand Dyson has launched two new vacuum technologies that provide ‘scientific proof’ of a deep clean. The innovative products are available at the three Dyson Demo Stores in Canada as well as online. 

The Dyson Demo Stores are located at the Yorkdale Shopping Centre in Toronto, CF Pacific Centre in Vancouver and CF Chinook Centre in Calgary. Retail Insider has covered the openings of all three locations which marked an important milestone for Dyson’s continued expansion into the Canadian market.

Image: Dyson
Image: Dyson

Dyson continues to innovate with its product assortment with vacuums being the most recent innovation. The  Dyson V15 Detect™ Total Clean and Dyson Omni-glide™ cordless vacuums recently launched in Canada, with the company noting in a survey from this spring that 47% of Canadians reported that they are cleaning more now since the pandemic.

Specifically, the Dyson V15 Detect™ Total Clean is described as being the brand’s most powerful and intelligent vacuum yet. It is capable of illuminating dust particles with its new laser dust detection technology, and sensing, sizing and removing microscopic dust for scientific proof of a deep clean. Retail Insider recently put the product to the test with great success. The Dyson V15 Detect Total Clean is available in Dyson Demo Stores in Toronto, Vancouver and Calgary and online at DysonCanada.ca for $949.99. 

Key features of the Dyson V15 Detect Total Clean include: 

  • Laser dust detection: Dust particles invisible to the eye are illuminated with a precisely-angled green laser integrated into a Fluffy cleaner head. This laser is said to be safe for humans and pets. 
  • Measures and reacts: using Acoustic Dust Sensing technology, it measures microscopic dust particles and displays the size and number on the LCD screen on the device. The piezo sensor can automatically increase suction power across different floors and dust amounts.  
Image: Dyson
Image: Dyson
Image: Dyson

The Dyson Omni-glide™ introduces an innovative omnidirectional cleaner head that is said to effortlessly glide in all directions, picking up small and large debris along the way. The device costs $499.99 and is also available at the Dyson Demo Stores in Canada as well as online. Features include:

  • Gliding effortlessly in all directions: it floats and manoeuvres around obstacles using the omnidirectional soft roller cleaner head which has two motorized soft rollers to pick up everything from large debris to fine particles on hard floors. Easily moves forwards, backwards and even sideways.  
  • Reaches further under furniture: A new in-line format allows the machine to lay flat on the floor, so it’s easy to clean under low furniture.  

Dyson opened its first Dyson Demo Store at Toronto’s Yorkdale Shopping Centre in 2017 and the retail space was profiled in Retail Insider after we attended the opening. In January of 2020 just before the pandemic, Dyson unveiled its second Demo store at CF Pacific Centre in Vancouver. A Calgary location at CF Chinook Centre opened shortly after. 

Image: Dyson at CF Pacific Centre

The Demo stores are designed to encourage people to pick up, test, and understand Dyson technology. Interactive demonstrations bring to life the science at the heart of Dyson machines. Dyson Experts are on-hand to provide advice and support on everything from improving air quality at home to achieving hair salon styles independently.

Dyson technology is about transformation with increasingly advanced technology launching every year. We’ll continue to follow the company and its retail expansion in Canada which could include more Demo Stores. 

Amazon Prepares to Bring Employees Back to Canadian Offices and the Impact on Downtown Retail: Interview

Amazon Canada office in Toronto - Photo by Dustin Fuhs

Investment in local communities is an important part of retail giant Amazon’s success story in Canada.

For example, 30,000 Canada-based third party sellers from all 13 provinces and territories – many of which are small and medium-sized businesses – grossed more than $1 billion on Amazon.ca in 2019, growing 40 per cent year-over-year.

Tamir Bar-Haim

But the company also has more than 4,300 corporate and tech employees in its tech hubs in Toronto and Vancouver – employees who support the local businesses in their communities.

“We have three offices in Toronto on Bremner, on York Street and Scotia Plaza and several offices throughout the downtown core in Vancouver,” said Tamir Bar-Haim, site lead at Amazon’s Toronto Tech Hub and Managing Director and Head of Global Expansion for Amazon Advertising.

He said Amazon has valued being present in those local communities and its employees, prior to COVID, were integral in supporting local businesses operating near those tech hubs such as restaurants and retail outlets.

“With our teams largely working from home over the last year plus, the opportunity to get back into the community and fill these vibrant spaces has been one of the things our team members are most looking forward to,” he said.

“Amazon has invested over $11 billion into the economy in Canada since 2010 across our corporate offices, fulfillment centres and more. And the ripple effect there has helped create a lot of jobs in the community. That includes 67,000 jobs in other companies across hospitality, physical retail, etc..

Amazon Canada Office in Toronto – Photo by Dustin Fuhs

“We actually recently surveyed our employees in Toronto just to ask them what are you looking forward to visiting most once the restrictions list? Taverna Mercatto is a great Italian restaurant that’s right at the bottom of our Bremner office. iQ Food is another great lunch spot. Pilot Coffee is another good one that’s a favourite of mine. For us, meeting customers in some of these local community locations is probably one of the best parts of working at Amazon right downtown in the core and that’s certainly what our employees are most looking forward to in terms of getting back to the office.”

With the beginning of the pandemic in March 2020, all of the Amazon employees in Canada who worked in a role that could be done at home were encouraged to do so. At some point, with the guidance of health and government authorities, employees will be returning to the office environment.

“There’s no set dates at this point. Like many other businesses we’re watching the situation very closely and waiting to see when some of the public health guidelines start to lift,” explained Bar-Haim.

He said Amazon’s business has grown tremendously over the last several years and its employee base has increased and it’s a very important part of the retailer’s business to invest and give back to the communities that it serves.

“Just during the pandemic we’ve donated millions of dollars to causes that support right now needs like hunger, homelessness and disaster relief. We’ve given to 248 different non-profit organizations just in the last year and I’m really proud of how we’ve contributed back to the community,” said Bar-Haim.

“When we look at small and mid size businesses they’ve always been a core anchor of Amazon’s business. Just last year we released our first SMB impact report for Canada and it showed that Canadian SMBs sold more than 60 million products in Amazon stores in the 12-month period  . . . that’s up from 35 million products a year prior.

“We continue to support small businesses in a number of different ways both directly through our employees, through our giving to charitable endeavours but also just enabling small and mid size businesses to grow and reach customers all around the world.”

The company will also continue to invest in its tech hubs.

The Post, Vancouver. Rendering: QuadReal

“We found that both Toronto and Vancouver there’s just phenomenal tech talent. The workforce is diverse. It’s well-educated. There’s incredible universities that train some of the brightest minds and we just found that these folks are a great fit for Amazon where they have a terrific opportunity to build their careers but also work on global projects that can impact customers around the world,” said Bar-Haim.

“We’re certainly growing quite a bit across those hubs. We have more than 1,600 open roles available today. Our focus right now is Toronto and Vancouver.

“When the public thinks about Amazon, they don’t often realize quite how much we’ve invested in our technology hubs both in Toronto and in Vancouver. The fact that we have so many talented employees – 4,300 across these two sites – we’re not only building and servicing products in Canada but actually building global solutions for scale. We think that’s really unique and we’re really proud of it and it’s important to keep our great Canadian talent here at home and challenged and given opportunities to grow and develop.”

Bar-Haim said the company has spent a great deal of time internally reflecting on what the future of work is going to look like for Amazon.

“The future vision for us looks to be a model that balances both the flexibility for our employees to work from home but paired that also with the opportunity for regular in-person collaboration at our tech hubs,” he said. “We very much believe in the benefits of in-person interaction and we think it’s important as we innovate for our customers that we put our employees in a position they can brainstorm, they can collaborate, they cross-pollinate different ideas.

“And our employees have been very receptive to that.”

Mackage Poised for Continued Growth Following Appointment of New CEO: Feature Interview

Image: Mackage (Yorkdale Shopping Centre in Toronto)

Throughout the course of the past 16 months or so – a time that is already being referred to as the ‘pandemic period’ – a myriad of tales of both triumph and disaster have unfolded within the Canadian retail industry. The landscape is filled with them, stories of heartache and closing sales, and of innovative thinking, shifts and pivots that ensured survival during these times of challenge. And then there are the rare examples of brands that have not only survived the impacts of the pandemic, but are coming out of it, on the other side, stronger and positioned better than ever for continued growth. One of those brands is Montreal-based luxury outerwear retailer Mackage. And, underscoring its intention to further expand its reach and presence is the company’s unveiling of New York City fashion veteran Tanya Golesic as Chief Executive Officer.

Impressive portfolio of experience

Tanya Golesic headshot. (CNW Group/Mackage)

Golesic, who most recently served as President of the Americas for Jimmy Choo, joins the Mackage team during a time of real excitement and anticipation for the brand and will be looked at to lead the Montreal retailer to further success and international growth. Also serving as the Global Chief Commercial Officer at Canada Goose and holding previous leadership roles at Marc Jacobs International (LVMH), The Jones Group and Ralph Lauren, Golesic brings with her more than 20 years of global high fashion experience and a results-driven approach that Mackage’s Executive Chairman Patrick Elfassy hopes will “accelerate the brand’s current trajectory”. It’s a vast resume of experience and successes that elevate Golesic above many of her peers. However, when it comes to achieving at the highest level in retail, she says that there is no greater contributor than the team.

“I’ve been fortunate enough to have worked for some of the very best luxury brands in the world,” she says. “These opportunities have provided me with a significant amount of experience when it comes to understanding luxury brands, how they work and how they flourish. More importantly, however, is my commitment and ability to assemble the right team, bringing together people who work and collaborate well with one another toward incredible results. Mackage is obviously known for specializing in luxury outerwear, and with good reason. But, as the brand and our customers’ lifestyles evolve, we’ll continue to develop and introduce product extensions as we move forward. The team will be instrumental in allowing the brand to continue innovating and expand the world of Mackage, creating that aspirational context for our product.”

Brand community

Image: Mackage (Montreal St. Catherine Street)

Founded by Eran Elfassy in 1999, Mackage operates 25 physical stores throughout Canada and the United States, the United Kingdom, China and Japan, and is sold in over 40 countries around the world. It boasts an impressive selection of luxury outerwear for men, women and kids, as well as accessories including hats, scarves, gloves and handbags. In addition, the brand also operates a best-in-class ecommerce site, which allowed it to absorb the sharp shift in consumer behaviour toward online shopping and purchasing that was brought about by the pandemic and subsequent lockdowns and social restrictions. It’s a change in consumer preferences that Golesic recognizes as one of the most dramatic impacts of COVID-19 on the retail industry, adding that, as we approach a post-pandemic world, the emphasis for Mackage is going to be firmly on nurturing the sense of community that surrounds the brand and providing exceptional experiences, despite the channel that consumers engage with it on.

“One of the biggest influences of the pandemic was the acceleration of consumer behaviour toward online purchases,” she says. “Pre-COVID, many consumers were still hesitant to shop online. But, the circumstances of the past year-and-a-half have removed a lot of the traditional barriers to ecommerce. This shift presents huge opportunities for all brands because of the ease with which people are now shopping online. What it represents for Mackage is an opportunity to create aspirational digital experiences for the consumer who is much savvier now than they were prior to the pandemic. Today’s consumer is very much channel agnostic and will find what they’re looking for, leveraging the means that are at their disposal. As we move toward a post-pandemic world, the consumers’ omnichannel behaviour allows us to really focus on creating community and connection with our customers, wherever they are. We want people to get excited about visiting the brand’s physical spaces as well as engaging with us through digital channels.”

Creativity and innovation

Golesic goes on to explain that, in her estimation, there will be a return of footfall to physical stores as soon as people feel comfortable getting out again, and that many will act upon pent-up excitement to once more experience life. It’s an opinion that’s shared by quite a few of her peers as well as some watchers within the industry. And, if there’s any truth at all to the notion, then the opportunities available to retailers in every category to grow market share through differentiation are immense. Standing Mackage apart from its competitors, says the company’s CEO, is the continuous creativity and innovation with which the brand approaches its ever-evolving offering.

“We have some really incredible innovation around high warmth and ultra lightweight outerwear that we’re working on,” she says. “In order to cater to our customers, despite the climate and where they live, we’re experimenting with some really interesting, new types of fabrics. We’re also continuing our commitment to sustainability, leveraging sustainable materials and 100 percent recycled materials that will be launching within the next 6 months. We’re really excited to be including these new fabrics in some of our garments. And, we’re also going to continue launching new product categories and expanding our footwear capsule which we introduced last year. Everything that we do is done with the Mackage consumer in mind. We’re really excited to be extending our offering to them and continuing to look at ways we can further improve on it.”

Continued growth and expansion

It’s that commitment to continuously improve on excellence and enhance the customer experience that drives Mackage forward, says Golesic, adding that the company’s superior craftsmanship and creativity is the DNA that allows it to authentically hone its global luxury positioning and build on the incredible aspirational narrative that it’s developed through the years. It also allows the brand to continue carving out its own unique space within an incredibly competitive market and adding to its scores of loyal customers. And, according to Golesic, that’s exactly what the brand has planned for the months and years ahead.

“At Mackage, we want to take our customers on a journey with us and to bring back the sense of discovery, escape and excitement that is such a significant component of retail. It’s been a very challenging past 16 months that we’ve all endured. And we believe that its time to dream again and time to tap into and enjoy everything that makes retail great. We’re really looking forward to the opportunities that are ahead of us with respect to delivering these experiences to our customers and to continue expanding the brand and introducing it to key international markets. It’s an exciting time to be a part of Mackage, and we’re all really looking forward to further growth throughout the months ahead.”

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Welcome To Swob, The Platform Helping Companies Hire Faster

Image: Swob

With Canada getting back to business, opportunities for employment are booming and Swob — an award-winning recruitment platform— is making looking for a job easy and hiring even easier.

“There are many people looking for work now that businesses are back up and running.”, says co-founder Alexander Florio, “Swob is not only helping job seekers get hired faster, but we’re helping employers hire faster as well.”

Alexander Florio

The free app, created specifically for job seekers, is available for download via the Apple Store or Google Play (also available as a desktop option). The app works like a dating app in that job seekers can scroll through part-time, full-time & seasonal employment opportunities and swipe right for those they wish to apply for and swipe left on those they don’t. Users simply create a profile, upload a resume, and identify their location — like how you would with a dating app — and then are matched with a wide range of jobs in retail & food service from which to choose.

“The idea for Swob came from my brother, Alexander, who was frustrated with the process of applying for jobs and felt there should be an easier way.” says Founder Stephanie Florio, “At the time he was using a dating app, and thought of merging the process of job hunting with the functionality of dating apps. The feedback we received on the idea from both employers and students inspired us to launch the business — we had discovered a problem and created a solution.”

Stephanie Florio

For employers, Swob makes recruiting more cost-efficient and less time consuming. While most job boards charge per click and deliver subpar candidates, Swob’s built-in filters ensure that companies are presented with only the most qualified candidates. With monthly, annual, or pay-as-you-post options, employers are also provided with features that ensure their jobs are showcased in front of thousands of qualified users in their area. While the app is strictly utilized by job seekers, employers can get started by heading to the Swob website to begin posting job opportunities.

The pandemic has not only produced an influx of Canadians looking to return to work, but it has also created an uprise in virtual culture, and Swob is the app that’s helping job seekers find work and employers hire faster.

To learn more, visit www.swobapp.com and start simplifying your talent searches! HAPPY HIRING!

Image: SWOB

*Partner content. To work with Retail Insider, email: craig@retail-insider.com