Harry Rosen Launches 1st-of-its-Kind Canada Goose Shop-in-Store [Photos]

Date:

Share post:

Toronto-based luxury menswear retailer Harry Rosen has launched a first for North America Canada Goose concept shop at the retailer’s Bloor Street flagship. The partner shop is part of an effort by Harry Rosen to maintain the presence of the highly lucrative Canada Goose brand in its stores at a time when Canada Goose is opening direct-to-consumer stores while at the same time pulling out of some multi-brand retailers. 

Located on the lower level of the Harry Rosen flagship store at 82 Bloor Street West, the new Canada Goose shop is the first in a multi-brand retailer in North America to feature Canada Goose’s signature marble bunker table, which is situated prominently at the centre of the new space. A marble wall accent in the new Canada Goose shop is another branding effort that creates something of a ‘hard shop’ for the Canada Goose brand. 

As well, the Harry Rosen Canada Goose shop-in-store features a full ‘story telling’ artwork package, which includes framed Aboriginal paintings as well as sculptures and Canada Goose heritage books. It’s the first time that a multi-brand retailer anywhere has featured such elements as part of a Canada Goose shop-in-store presence. 

A range of men’s outerwear is carried in the new Canada Goose shop, including outerwear parkas as well as knitwear, winter accessories and other apparel and accessory items from the brand. 

The Canada Goose shop is located next to an Atelier Munro tailoring shop that opened in July. A large Hugo Boss shop and other brands are carried on the same floor. Upstairs, some of the world’s leading luxury brands have a presence at Harry Rosen’s Bloor Street flagship, including a collection of shop-in-stores on the second floor for brands including Tom Ford, Zegna, Giorgio Armani, Loro Piana, Brunello Cucinelli, and Moncler. The Bloor Street Harry Rosen flagship is the largest in the chain, spanning about 55,000 square feet over five levels. 

Canada Goose and Harry Rosen have had a long-standing partnership that has included exclusive launches. In August of 2016, Harry Rosen launched a Jose Bautista branded Canada Goose jacket that sold out very quickly, and the retailer hosted a party on a terrace at the top of the Bloor Street flagship as part of the launch. Harry Rosen has partnered with Canada Goose on various other product launches and the result has been millions of dollars of sales.

Harry Rosen’s elevated Canada Goose shop-in-store is no doubt an effort to keep the brand in Harry Rosen stores, which currently do not operate on a concession model. A short distance away at the Manulife Centre, the recently relocated Over the Rainbow store also features a Canada Goose shop-in-store, carrying a range of men’s and women’s Canada Goose outerwear and apparel. Over the Rainbow was one of the first retailers to carry the Canada Goose line when it launched the brand almost 16 years ago in Over the Rainbow’s former Yorkville Avenue storefront. 

Canada Goose has been opening direct-to-consumer stores worldwide while at the same time dropping some wholesale accounts. The first Canada Goose store in the world opened at Toronto’s Yorkdale Shopping Centre in October of 2016, and the brand has since opened corporate stores in markets including New York City, London, Chicago, Tokyo, Hong Kong, Beijing, Shenyang, Milan, Short Hills (New Jersey), Boston, Minneapolis and Milan. In Canada, Canada Goose operates standalone stores in Toronto as well as in Montreal, Vancouver, Calgary, and Edmonton. Soon to open Canadian locations include CF Sherway Gardens in Toronto as well as in Banff Alberta, and a flagship in Paris will become the first for Canada Goose in France. Sources say that Canada Goose will open its first downtown Toronto location at CF Toronto Eaton Centre next year. 

Some multi-brand retailers are said to be concerned that Canada Goose could drop wholesale accounts as the brand continues to open direct-to-consumer stores. Financial records show that Canada Goose’s corporate stores generate higher profits than its wholesale accounts. For some retailers, losing Canada Goose could result in a financial hit and in some cases could be catastrophic — last year a source at Canadian multi-brand retailer Sporting Life said that Canada Goose represented about a  quarter of the retailer’s overall sales. Some multi-brand retailers have also dropped the Canada Goose line — Holt Renfrew, for example, dropped the men’s collection due to its being ‘ubiquitous’, though Holts continues to carry the women’s Canada Goose line. 

Canada Goose also operates a robust e-commerce site which, again, is a direct-to-consumer model that could result in a decrease of sales of the brand in multi-brand retailers. The Canada Goose website alone does millions of dollars of sales annually from a global market seeking authentic product amid expansive counterfeiting efforts.

Multi-brand retailers globally have struggled as brands carried in stores open direct-to-consumer corporate stores. The trend is particularly pronounced in major European cities, where numerous luxury multi-brand stores have closed due to poor sales. While online sales and competition is said to have been part of the reason, the opening of mono-brand corporate stores for brands has resulted in the brands themselves becoming the biggest competitors to multi-brand retailers housing them. In some cases luxury brands have maintained a presence in the multi-brand retailers while opening standalone stores nearby, and some brands have chosen to pull out of multi-brand retailers altogether in order to control store design, staffing and product selection — not to mention reaping higher profits amid higher profit margins. 

It remains to be seen what Canada Goose will do with its wholesale accounts at multi-brand retailers as the brand continues to open its own direct-to-consumer corporate stores. Investments made by retailers like Harry Rosen appear to indicate that Canada Goose will continue to utilize existing wholesale channels, provided sales are strong enough to justify them. Some weaker multi-brand retailers could lose Canada Goose as a brand carried in store, and in some instances losing Canada Goose could lead to the demise of some retailers currently carrying the line. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.

What to Expect for the Canadian Retail and Hospitality Sectors in 2024 [Video Interview]

Michael Kehoe provides an expansive overview of what's expected for Canada's retail industry in 2024, and how the commercial real estate industry is becoming more dynamic than ever.

Anatomy of a Leader: David Lui, CEO of Kit and Ace and Co-Founder of Unity Brands

Lui has an extensive background in retail with over 30 years of experience and is known for his award-winning brand transformations, e-commerce and digital knowledge along with his passion for scaling businesses.

Robotic Retail Gaining Traction in Canada, But Some Consumers are Being Left Behind [Op-Ed]

Automated retailers without in-store staff are opening across Canada, such as Aisle 24, RC Coffee and PizzaForno -- but consumers without smart phones, credit cards, or with vision issues may not be able to access these retailers says a researcher.

Oakridge Park Announces 1st Luxury Retailers, Attracting Top Brands to Vancouver [Podcast]

Craig and Lee discuss the latest Oakridge Park announcement, highlighting the addition of luxury and upper contemporary brands to Vancouver's retail landscape and how it will impact downtown.

Interview on What it Takes: Lee Valley Tools Named Top Retailer in Ontario for Customer Service

The company's COO Jason Tasse discusses the retailer's secret sauce for having an engaged workforce, while also discussing plans to expand with more stores and retail concepts.

Survey Data Shows Canadians will Prioritize Romance Over Budget Cuts This Valentine’s Day [Interviews]

David Litwin of Moneris notes that Valentine's is an interesting bellwether for what businesses might expect from consumers for the rest of the year.

Anine Bing to Open 2nd Canadian Storefront at the Four Seasons Hotel in Toronto 

The US-based women’s fashion brand recently opened its first Canadian store at Yorkdale, and will open its second location in a downtown luxury hotel. 

Retail Burnout Crisis in Canada: The Call for Empathetic Leadership and Proactive Solutions Amid Operational Strains [Feature]

It's never been more difficult to work in retail, with store managers burning out amid lower staffing numbers, increased task and store robberies. Two industry experts discuss the situation.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.

What to Expect for the Canadian Retail and Hospitality Sectors in 2024 [Video Interview]

Michael Kehoe provides an expansive overview of what's expected for Canada's retail industry in 2024, and how the commercial real estate industry is becoming more dynamic than ever.

Anatomy of a Leader: David Lui, CEO of Kit and Ace and Co-Founder of Unity Brands

Lui has an extensive background in retail with over 30 years of experience and is known for his award-winning brand transformations, e-commerce and digital knowledge along with his passion for scaling businesses.

Robotic Retail Gaining Traction in Canada, But Some Consumers are Being Left Behind [Op-Ed]

Automated retailers without in-store staff are opening across Canada, such as Aisle 24, RC Coffee and PizzaForno -- but consumers without smart phones, credit cards, or with vision issues may not be able to access these retailers says a researcher.

Oakridge Park Announces 1st Luxury Retailers, Attracting Top Brands to Vancouver [Podcast]

Craig and Lee discuss the latest Oakridge Park announcement, highlighting the addition of luxury and upper contemporary brands to Vancouver's retail landscape and how it will impact downtown.

Interview on What it Takes: Lee Valley Tools Named Top Retailer in Ontario for Customer Service

The company's COO Jason Tasse discusses the retailer's secret sauce for having an engaged workforce, while also discussing plans to expand with more stores and retail concepts.

Survey Data Shows Canadians will Prioritize Romance Over Budget Cuts This Valentine’s Day [Interviews]

David Litwin of Moneris notes that Valentine's is an interesting bellwether for what businesses might expect from consumers for the rest of the year.

Anine Bing to Open 2nd Canadian Storefront at the Four Seasons Hotel in Toronto 

The US-based women’s fashion brand recently opened its first Canadian store at Yorkdale, and will open its second location in a downtown luxury hotel. 

Retail Burnout Crisis in Canada: The Call for Empathetic Leadership and Proactive Solutions Amid Operational Strains [Feature]

It's never been more difficult to work in retail, with store managers burning out amid lower staffing numbers, increased task and store robberies. Two industry experts discuss the situation.