Craig and Bob Arora, President of The Reset Team Corp., discuss how the company evolved from a traditional merchandising operation into a national partner specializing in fixture installations, store resets, and large-scale retail execution. After noticing a major industry gap — work that had to be completed before merchandising could even begin — Arora launched The Reset Team in 2009 to handle specialized tasks like fixture moves, layout changes, and signage installation. The business quickly grew into a coast-to-coast execution partner supporting major retailers including Home Depot, Walmart, Pet Valu, and PetSmart.
Arora outlines how The Reset Team now leads complex remodels, relocations, and nationwide rollouts with precision and speed. Their specialized crews manage every step from pre-merchandising setup to final execution, supported by real-time reporting and consistent communication. He highlights why national retailers increasingly avoid patchwork regional contractors: inconsistency, uneven quality, and unnecessary management headaches. A recent high-stakes smartphone display rollout, completed across 100+ stores with zero deviation, illustrates how precision execution protects brand standards.
Training, specialization, and technology form the backbone of The Reset Team’s consistency. Arora explains how distributed teams are unified through detailed handbooks, video training, field mentorship, and digital tools like photo verification and automated scheduling. He also discusses broader retail trends, noting that merchandising has shifted from basic shelf-stocking to a dynamic strategy driven by brand experience, flexible fixtures, and rapid campaign alignment. Looking ahead, Arora expects The Reset Team to keep expanding as retailers embrace faster rollouts, evolving store formats, and more experiential environments—and he aims for the company to remain the first choice when execution needs to be done right, and at scale.
Featured during this interview:
- Bob Arora, President of The Reset Team Corp.
- The Reset Team Corp.
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/
