We found out today that Canada’s 342 year-old Hudson’s Bay Company will drop the word ‘Company’ from its name, now to be known simply as ‘Hudson’s Bay’. The store will also deviate away from calling itself ‘The Bay’ as it has for an eternity.
The name change will coincide with a mid-November initial stock offering of Hudson’s Bay.
The decision to amend the company’s name responds to The Bay’s somewhat unfashionable brand image. Recent store upgrades will continue to upscale the store to make it more competitive with Holt Renfrew and the entry of Nordstrom into Canada.
Hudson’s Bay (Company) website: www.thebay.com
