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MOUNTAIN EQUIPMENT CO-OP RE-BRANDS

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Vancouver-based Mountain Equipment Co-op has re-branded as “MEC” and has a new logo. It has done so to distance itself from the word “mountain” in light of its high sales of running and cycling gear. The re-branding also reflects the increasingly urban nature of its customers.

For those unfamiliar, MEC is a Canadian consumers’ cooperate that sells outdoor and recreation gear. Members pay a small fee for a lifetime membership. It is Canada’s largest supplier of outdoor equipment. It was founded in 1970, has 17 locations, about 3.5 million Canadian members and sales of over $300 million. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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