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MOUNTAIN EQUIPMENT CO-OP RE-BRANDS

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Vancouver-based Mountain Equipment Co-op has re-branded as “MEC” and has a new logo. It has done so to distance itself from the word “mountain” in light of its high sales of running and cycling gear. The re-branding also reflects the increasingly urban nature of its customers.

For those unfamiliar, MEC is a Canadian consumers’ cooperate that sells outdoor and recreation gear. Members pay a small fee for a lifetime membership. It is Canada’s largest supplier of outdoor equipment. It was founded in 1970, has 17 locations, about 3.5 million Canadian members and sales of over $300 million. 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Co-Editor-in-Chief of Retail Insider, Publisher of Retail Insider the magazine and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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