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TESLA MOTORS TO OPEN SECOND CANADIAN STORE ON VANCOUVER’S ROBSON STREET

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Though still unconfirmed, sources tell us that Tesla Motors will open its second Canadian store location at 929 Robson Street in Downtown Vancouver, replacing skincare retailer H2O Plus. It is expected to open sometime in the spring of 2014. Tesla has been placing most of its stores in popular shopping malls, making a Robson Street location somewhat unusual for the company.

For those unfamiliar, Tesla Motors Inc. is a California-based company that designs, manufactures and sells electric vehicles and their powertrain components. It was started in 2003 and has gained popularity to the point of becoming profitable. Canada’s first Tesla Motors retail store opened in November 2012, within an expansion of Toronto’s Yorkdale Shopping Centre. The Toronto store is about 2,500 square feet according to the mall’s lease plans. 

Tesla will bring even more vibrancy to Robson Street’s 900 block, which recently saw the opening of the world’s second-largest Victoria’s Secret store.

Clearlycontacts.ca has also opened a retail store next to the future Tesla. We’re not aware of the exact size of the new Vancouver store, though we expect it will be almost as large as Toronto’s Tesla. 

Former H2O Plus 929 Robson Street, soon to be Tesla Motors. Photo: Colin Arber

Interestingly, Tesla’s website had initially indicated that its Vancouver store location was to be at Pacific Centre. This was subsequently amended to Robson Street. We were able to confirm that Robson Street will, in fact, be the location of Tesla for Vancouver, though neither landlord Bentall Kennedy nor Tesla will confirm Tesla’s new Vancouver address as being 929 Robson Street. 

Thank you to spm2013 of Vancouver Skyscraper Forum who directed us to this source discussing Tesla’s possible Vancouver store location

We’ll update this article when we can 100% confirm Tesla’s tenancy, and we’ll also let you know of any future Tesla Motors store openings in Canada.  

[Tesla Motors website]

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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