Popular London-based fashion brand Reiss will open its first Canadian location this spring at Toronto Eaton Centre. The 2,500 square foot store will locate across from upscale new tenants including Kate Spade and Hugo Boss, both currently under construction.
A favourite of Princess Kate Middleton, Reiss was founded by David Reiss in 1971. The moderately-priced, youthful brand sells women’s and men’s apparel, as well as accessories and footwear.
Reiss first entered the United States in 2005 with a New York City location. The brand initially struggled and closed several locations. The brand reaffirmed its commitment to the U.S. in 2011, stating that it plans to eventually operate about 100 American stores. It currently operates locations in New York, New Jersey, California, Massachusetts, Florida, Illinois, Maryland, and Virginia.
Given the numbers above, Reiss could eventually operate approximately 10 Canadian locations.
We’ll report more on Reiss’ Canadian store expansion in the coming months, as sources confirm that the brand has been speaking with various Canadian landlords.