Upscale French Menswear Brand Loding to Open 3rd Toronto Location

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Upscale French menswear brand Loding will open a third Toronto location. It’s remarkable, considering that Toronto is the only city in North America with any Loding stores. 

According to a recently submitted application to the City of Toronto, Loding will open in unit 1523 at Sherway Garden’s latest mall expansion. We were provided this application by Urban Toronto‘s ACT7

A Loding representative recently indicated that a Montreal location could be in the works, as well as locations in other Canadian cities as opportunities arise. The Canadian franchisee owns Loding’s rights for all of North America, with plans to eventually expand into the United States as well. 

Loding’s first Toronto location opened in February of 2014 at 133 Avenue Road in the city’s upscale Yorkville area. The 1,100 square foot boutique’s success prompted its franchisee to open a second Toronto location last November at First Canadian Place. 

Founded in 1998 in Paris, Loding has grown to over 70 stores worldwide. It features men’s shoes, shirts, ties, belts and other accessories, as well as shoe care. The store is unique in how it prices its products: the company doesn’t participate in promotions or sales/discounts, so prices in the store will be the same year-round. The company also practices the idea of ‘one price by type of article’.

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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