Michael Jordan Brand Store’s 1st Canadian Location Revealed


Share post:

*UPDATE: This store opens at 6:23 am on Friday, February 12, and will stay open 24 hours/day until 6:23pm on Monday, February 15 for the NBA Allstar Weekend. Here’s what the store looks like inside: Inside Michael Jordan’s First Canadian Store.

Our Original December article where we broke this story: 

Nike recently announced that it plans to open a Michael Jordan Brand store in Toronto. According to a City of Toronto application, the new store will be on Yonge Street, steps north of Dundas Street. 

With municipal address 306 Yonge Street at Atrium on Bay, the 15,000 square foot Michael Jordan Brand store will locate in a two-level space formerly occupied by fashion retailer Guess, which closed its store last year. Next to Jordan is Forever 21 and across the street is a busy Adidas store. Further south is one of North America’s busiest pedestrian intersections, Yonge and Dundas, with CF Toronto Eaton Centre located immediately to the south. 


Plans show a three-level retail space with a basement level dedicated primarily to storage, as well as a hallway for shoppers leading into the concourse level of the Atrium shopping centre.  The store’s ground floor will feature a doorway from Yonge Street, retail space, and a stairway leading to a second level. A 1,200 square foot, 40-person ‘workout space’ will be on the second level, according to plans, as well as retail space, a ‘retail lounge’, and multiple washrooms — three with showers. 

Michael Jordan Brand’s first store opened in late October in Chicago’s Loop. Shoppers began lining up outside the State Street location the night before and remarkably, some shoppers travelled from as far away as Baltimore and Las Vegas to stand in line for the opening. The 36,000 square foot multi-level Chicago store is a partnership with Footaction, featuring a hand-painted mural of Jordan’s dunk from the free-throw line and other artwork dedicated to Jordan. Products in store feature a trademarked Jordan “Jumpman” silhouette, as opposed to the Nike swoosh. 


In the Chicago store, decor includes game-worn sneakers, murals, and elephant print engraved door handles. The store’s second-level features ‘Station 23’, a 3,400-square-foot gym that is accessible to invited guests only, with an emphasis on young athletes who live in the Chicago area. Those who are granted access may receive exclusive jerseys and have the chance to try out new sneaker models before the general public. Station 23 also includes a customization area that allows customers to personalize apparel purchases. 


There’s no word yet if the 1,200 square foot Toronto workout space will be branded as ‘Station 23’. 

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.



Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.

What to Expect for the Canadian Retail and Hospitality Sectors in 2024 [Video Interview]

Michael Kehoe provides an expansive overview of what's expected for Canada's retail industry in 2024, and how the commercial real estate industry is becoming more dynamic than ever.

Anatomy of a Leader: David Lui, CEO of Kit and Ace and Co-Founder of Unity Brands

Lui has an extensive background in retail with over 30 years of experience and is known for his award-winning brand transformations, e-commerce and digital knowledge along with his passion for scaling businesses.

Robotic Retail Gaining Traction in Canada, But Some Consumers are Being Left Behind [Op-Ed]

Automated retailers without in-store staff are opening across Canada, such as Aisle 24, RC Coffee and PizzaForno -- but consumers without smart phones, credit cards, or with vision issues may not be able to access these retailers says a researcher.