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Jaeger-LeCoultre Opens 1st of 2 Confirmed Canadian Locations

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Swiss luxury timepiece brand Jaeger-LeCoultre has opened the first of two Canadian boutiques in Vancouver. Located at 1012 Alberni Street, the Vancouver store will be joined by a Toronto location later this week, if all goes as planned with its host retailer. 

The new Vancouver store replaces luxury legwear and knitwear brand Fogal of Switzerland, which vacated the small Alberni Street retail space in August of 2014. Jaeger-LeCoultre is the latest luxury brand to land on Vancouver’s upscale Alberni Street, located at the heart of Vancouver’s ‘Luxury Zone’. Next to LeCoultre is Canada’s first location for premium Chinese jeweller Lao Feng Xiang, and the area will soon see new locations for Moncler, Brunello Cucinelli, Prada, Versace, Strellson and Stefano Ricci, joining already existing luxury retailers such as Louis Vuitton, Tiffany & Co., Hermes, De Beers, and others. 

Toronto’s Jaeger-LeCoultre tentatively opens this week at Yorkdale Shopping Centre, and will be operated by Raffi Jewellers. Jaeger-LeCoultre will locate in a 1,600 square foot space next to Raffi Jeweller’s Rolex boutique, in a retail space formerly occupied by Motherhood Maternity. A source at Raffi Jewellers says that the Yorkdale store will open to the public when ‘finishing touches’ are done.  

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Founded in Switzerland in 1833, Jaeger-LeCoultre is now a subsidiary of luxury goods conglomerate Richemont. Jaeger-LeCoultre has eight locations in the United States. Of those, four are in the Miami area (Aventura, Bal Harbour, Miami Design District, Palm Beach), and two are in the Los Angeles area (Beverly Hills and South Coast Plaza) with a further two in Las Vegas. New York City also has one free-standing Jaeger-LeCoultre boutique. The brand is also carried in upscale retailers across North America.

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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