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Canadian Retail Sales Show Uneven Growth as Wellness Spending Surges

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February delivered 4.0% YOY growth across All Stores, with discretionary momentum holding firm: All Stores less Automotive, Food, and Pharmacies climbed 5.6% YOY. Overall, growth was uneven, with consumers spending more on health and wellness while pulling back on electronics and alcohol. Three main factors drove February’s results. First, Health and Personal Care Sales increased 9.1% YOY as consumers invested more in wellness products and treatments. Second, Beer, Wine and Liquor Stores fell -5.2% YOY, likely reflecting pricing and product shift from American stock. Third, Electronics and Appliance Stores dropped -14.0% YOY due to RAM supply shortages and weak housing market demand.

The strength in Health and Personal Care reflects broader wellness trends. Social media platforms are driving interest in daily wellness routines and turning them into mainstream consumer behaviours. At the same time, the increased prevalence of GLP-1 drugs are reinforcing this shift. We see the ripple down effect as consumers using these treatments are eating out less and buying more specialty foods (up 5.5% year over year), while also spending more on beauty, skincare, and ongoing health routines. The recent approval of a generic version of Ozempic in Canada could improve affordability and access. The key question is whether broader adoption will increase total spending or moderate it as prices come down.

 

Beer, Wine, and Liquor Stores declined -5.2% YOY, a reversal that appears to be driven by supply and product mix changes in addition to a drop in demand. Retailers who stockpiled American liquor through early 2025 have largely run dry; U.S. products began pulling off shelves last March, leaving consumers with a different mix of products. The decline may reflect lower volumes as shoppers adjust to fewer familiar or preferred options, in addition to the broader trend of moderation tied to wellness behaviours and reduced consumption. Either way, the easy value that U.S. imports once provided is gone, and retailers are navigating an environment with uncertain consumer tolerance.

Electronics and Appliances Stores fell -14.0% YOY. Supply constraints, particularly around key components such as RAM, continue to limit availability, with tight global memory supply driven in part by strong demand from AI infrastructure and data centre buildouts, which is absorbing a larger share of industry capacity. At the same time, demand is also soft. A flat housing and condo market means fewer moves and delayed appliance purchases and upgrades. Consumers are holding onto products longer and replacing them less often.

As we move into spring, JCWG is thinking about:

  • Will generic GLP-1s accelerate spend shift or plateau it by normalizing costs and broadening access?
  • Can electronics recover without a RAM supply reset, or will AI demand keep consumer tech starved through 2026?
  • If housing stays stagnant, how long does appliance demand remain muted? What does this mean for retailers’ inventory and promotional strategies?
  • How are YOU positioning wellness products and services to benefit from GLP-1-driven behaviour changes?

Retail Sales by Product Category, Same Month Comparison

Sales for the Month of FebruaryFeb-26Feb-25YOY
All Stores59,612,45457,311,8274.01%
Motor Vehicle and Parts Dealers15,869,13414,991,8405.85%
Gasoline Stations5,620,1365,893,747-4.64%
All Stores Less Automotive38,123,18436,426,2404.66%
Food and Beverage Stores11,783,64711,550,4712.02%
Supermarkets and Other Grocery Stores*8,717,8348,454,5363.11%
Convenience Stores583,564569,7552.42%
Specialty Food Stores856,700811,7945.53%
Beer, Wine and Liquor Stores1,625,5491,714,385-5.18%
Health and Personal Care Stores5,770,0515,288,2739.11%
All Stores Less Automotive, Food, and Pharmacies20,569,48619,587,4965.01%
General Merchandise Stores9,055,6008,368,9448.20%
Furniture, Home Furnishings, Electronic and Appliance Stores2,703,1692,864,155-5.62%
Furniture Stores929,631940,753-1.18%
Home Furnishings Stores617,591579,9236.50%
Electronics and Appliance Stores1,155,9471,343,479-13.96%
Clothing and Accessories Stores2,776,8072,654,4364.61%
Clothing Stores2,169,8682,031,0666.83%
Shoe Stores242,992245,258-0.92%
Jewellery, Luggage and Leather Goods Stores363,947378,113-3.75%
Sporting Goods, Hobby, Book and Music Stores3,457,7273,162,4429.34%
Building Material and Garden Equipment2,576,1852,537,5181.52%
Miscellaneous Store Retailers2,430,3012,196,07210.67%
Cannabis Retailers440,520408,2167.91%
Foodservices and Drinking Places7,442,4616,952,3967.05%

Retail Sales by Store Category, Year to Date Comparison

Year-to-Date Sales Ending FebruaryFeb-26Feb-25YTD
All Stores121,196,314117,837,6352.85%
Motor Vehicle and Parts Dealers31,010,35930,812,8550.64%
Gasoline Stations11,474,74012,066,576-4.90%
All Stores Less Automotive78,711,21574,958,2045.01%
Food and Beverage Stores24,489,40223,673,2123.45%
Supermarkets and Other Grocery Stores*18,244,38117,460,9924.49%
Convenience Stores1,191,1361,178,5941.06%
Specialty Food Stores1,718,3881,614,7956.42%
Beer, Wine and Liquor Stores3,335,4973,418,829-2.44%
Health and Personal Care Stores11,975,07610,932,4279.54%
All Stores Less Automotive, Food, and Pharmacies42,246,73740,352,5654.69%
General Merchandise Stores18,339,58016,934,4348.30%
Furniture, Home Furnishings, Electronic and Appliance Stores5,708,9976,146,657-7.12%
Furniture Stores1,969,9962,047,799-3.80%
Home Furnishings Stores1,249,3251,219,3262.46%
Electronics and Appliance Stores2,489,6762,879,531-13.54%
Clothing and Accessories Stores5,639,6205,404,8094.34%
Clothing Stores4,428,8874,200,1365.45%
Shoe Stores510,961517,105-1.19%
Jewellery, Luggage and Leather Goods Stores699,772687,5701.77%
Sporting Goods, Hobby, Book and Music Stores7,187,8056,521,29210.22%
Building Material and Garden Equipment5,370,7375,345,3730.47%
Miscellaneous Store Retailers4,998,9804,460,67112.07%
Cannabis Retailers918,759846,0728.59%
Foodservices and Drinking Places15,161,90114,269,1206.26%

Ecommerce Sales

Feb-26Feb-25
Ecommerce Sales, YTD3,894,9403,764,5432.30%
Ecommerce Sales, YOY4,071,615 3,985,9602.15%

Regional Sales, Year to Date Comparison

RegionYear-to-Date, 2026Year-to-Date, 2025YTD
British Columbia16,858,30914,958,58312.70%
Vancouver8,739,1198,666,0530.84%
Alberta15,823,25714,958,5835.78%
Prairies*7,921,5137,785,2901.75%
Ontario45,597,43444,678,5992.06%
Toronto21,206,02720,702,7992.43%
Québec26,336,46225,372,0143.80%
Montréal12,959,08812,725,1891.84%
Atlantic Canada8,214,8887,984,0862.89%
Territories444,450441,1180.76%

NATIONAL RETAIL BULLETIN

Stay up to date with JCWG’s monthly analysis on U. S. and Canadian retail sales.

 

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J.C. Williams Group
J.C. Williams Grouphttps://jcwg.com/
J.C. Williams Group is a leading Toronto-based retail consulting firm with over 45 years of experience helping retailers, developers, and municipalities succeed. The firm specializes in market research, retail strategy, and downtown revitalization, offering data-driven insights and practical solutions to navigate a rapidly changing retail landscape. Known for its thought leadership, J.C. Williams Group partners with industry associations like ICSC and RCC to share expertise and shape the future of Canadian retail.

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