Craig has a discussion with Jenn Gregory and Linda Farha about consultancy Retail Strategies and its expansion into Canada. Jenn Gregory is President of Downtown Strategies at US-based Retail Strategies Group, and Linda Farha is Founder and head of Zenergy Communications in Toronto, as well as Chief Connector at pop-up go.
An industry expert explains how Amazon and other players are shifting consumer expectations and while online is growing quickly, physical retail is still critical with AI set to provide more insights into retail trends.
The Canadian landlord is working with two companies to create diverse pop-up activations, which is part of a bigger trend towards experiential brick-and-mortar retail.
Retailers and landlords are utilizing temporary retail space like never before. But could pop-up retail become so common that it could go out of style?
By integrating technology into the pop-up structure and design, marketers can draw new insights into how consumers are shopping in the physical retail environment.
Other News: Cadillac Fairview Hosts European Popup, Nordstrom Opens MoMA Boutiques, YSL Pops Up at Square One, Mindham Jewellers Comes to Yorkville Village.