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Linda Farha

Ivanhoé Cambridge Launching Pop-Up Retail Spaces at 10 Canadian Shopping Centres

The Canadian landlord is working with two companies to create diverse pop-up activations, which is part of a bigger trend towards experiential brick-and-mortar retail.

Pop-ups: The Experiment Zone

An expert discusses the multiple benefits of a pop-up retail strategy.

Pop-Up Retail Gains Widespread Popularity in Canada [Feature]

Retailers and landlords are utilizing temporary retail space like never before. But could pop-up retail become so common that it could go out of style?

How Data-Driven Pop-Ups Provide Retailers with Consumer Insights

By integrating technology into the pop-up structure and design, marketers can draw new insights into how consumers are shopping in the physical retail environment.

BRIEF: Oxford Expands Temporary Retail Initiative, YSL Pops up at Square One, Mark’s Pop Up on Queen

Other News: Cadillac Fairview Hosts European Popup, Nordstrom Opens MoMA Boutiques, YSL Pops Up at Square One, Mindham Jewellers Comes to Yorkville Village. 

Pop-Ups are the Experiential Marketing the Retail Industry Needs

The pop-up trend has quickly grown into a legitimate and successful business strategy for both brands and landlords.

Experts Predict 2018 to be ‘Year of the Pop-Up’ [Feature]

Never before have we seen so much temporary retail spaces in Canada, and experts expect the trend to continue significantly into next year.

New Platform Connects Canadian Retailers with Available Short-Term Spaces

The company, called pop-up go, offers an exceptional solution for the commercial retail property community.
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