The world’s largest made-to-measure menswear company, Vancouver-based Indochino, has just opened its first location inside a major shopping centre. Until now, Indochino’s storefronts have been on urban streetfronts. Indochino plans to open 150 retail stores globally by the year 2020, with a goal of selling a million suits annually.
Located at Mississauga’s Square One Shopping Centre, the new 2,900 square foot Indochino opened on Thursday, June 2. It replaces a Danier Leather location in the mall, which recently shuttered after filing for insolvency in March. Indochino is located next to another Vancouver based retailer, Lululemon, with Montreal-based B2 by Browns Shoes on its other side. Square One recently ranked 10th in our list of Canada’s most productive shopping centres, with 2015 sales per square foot of $994. That number has since surpassed $1,000 per square foot annually, according to landlord Oxford Properties.
Indochino customers are paired with a Style Guide in-store, who helps them design one-of-a-kind suits or shirts, with suit prices beginning at $599 and shirts at $89 (both Canadian Dollars). Style Guides take measurements, assist with fabric selection, and walk shoppers through custom options including buttons, vents, pockets, lapels and monograms. Each garment is made to order and delivered within four weeks, when customers can return for a second fitting to ensure a perfect fit. The showroom works in tandem with Indochino’s ecommerce website, so men can access their profiles and reorder at their convenience. The bright, attractive retail space was designed by Indochino Director Dean Handspiker.
“Our showroom in downtown Toronto is thriving so we’re thrilled to open a second store in the Greater Toronto Area (GTA) and bring our unique clothing experience to a suburban population,” said Indochino CEO Drew Green. “This is also our first shopping centre location, which presents a tremendous opportunity to rapidly increase our retail presence across North America.”
The GTA is currently the only place in the world with two Indochino showrooms, though that could change as it rolls out new locations. Indochino is also the second Canadian custom suit maker to recently open in Mississauga — Montreal-based Surmesur recently opened a showroom in the city’s Port Credit area.
Oberfeld Snowcap represents Indochino as brokerage in Canada. According to Oberfeld’s website, Indochino is seeking retail spaces both on streetfronts and in enclosed shopping centres, generally in the 1,500 to 2,000 square foot range.
Indochino was founded in Vancouver in 2007 as an online custom suit retailer. Co-founder Kyle Vucko was recently replaced as CEO by Drew Green, founder of Shop.ca. Indochino’s showrooms include Canadian locations in Vancouver’s Yaletown area and downtown Toronto, and its U.S. showrooms are in New York City (Broome Street Soho), Boston (Newbury Street in Back Bay), Beverly Hills CA, San Francisco (Post Street, Union Square) and on Chestnut Street in downtown Philadelphia.
Photos were supplied by Indochino.