Wolford Continues Canadian Expansion with New Stores

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Upscale Austrian fashion brand Wolford has opened its third freestanding Canadian store. A source with the company says that a fourth location will also open this fall, with more expected to follow as Wolford expands its Canadian operations. 

Wolford produces and sells tights and stockings for women and men, bodysuits and underwear for women, as well as women’s clothing (such as skirts, tops, shirts, and pullovers) and accessories. The company was founded in 1950 and is headquartered in Bregenz, Austria, and operates stores worldwide — some franchised and some corporately owned. 

Wolford’s third Canadian store opened late last month at Square One in Mississauga. The store joins other retailers in the mall’s new luxury wing, which will also see the addition of a 130,000 square foot Holt Renfrew anchor store this summer. 

According to Ontario Regional Manager Valerie Neill, Wolford will open its fourth freestanding Canadian location this fall at Toronto’s Yorkdale Shopping Centre. The boutique will be less than 1,000 square feet, according to Ms. Neill — similar in size to Square One’s new Wolford. Yorkdale will open a 300,000 square foot expansion wing this fall that will be anchored by a 196,000 square foot Nordstrom store, as well as other exciting retailers such as Uniqlo and Muji

Ms. Neill noted that changes could also be coming to Wolford’s Toronto Yorkville operations, as the current 126 Cumberland Street boutique might either be renovated or replaced by a new location. There are no confirmed plans for either at this time, however. 

All of Wolford’s Ontario stores are franchised. Wolford’s only Canadian corporate store is located in Vancouver’s 755 Burrard Street retail complex. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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