Amsterdam-based custom suit brand Atelier Munro will open a standalone location this summer in Toronto’s Yorkville area. It will be only the second permanent standalone storefront for Atelier Munro globally following a location that opened in Amsterdam in November of last year. Following the opening of the Toronto location, a national rollout will see Atelier Munro open standalone locations in major markets with Calgary being the second target.
The Toronto Atelier Munro location will be at 19 Hazelton Avenue in a beautiful historic townhouse that decades ago was converted to retail space. The 3,000 square foot showroom will span three levels and an additional 500 square foot basement space will be used for storage and back-of-house.
Lindsay Hepburn and Sandra-Marine Isautier of the brokerage Cresa represent Atelier Munro in Canada and negotiated the lease on behalf of the retailer. Jordan Karp and the team at Savills Canada acted on behalf of the landlord to lease the space formerly occupied by a bridal store.
Each of the three retail levels will feature several fitting rooms and working desks. The main floor will feature a range of ready-to-wear — Atelier Munro has been expanding into various non-custom categories and accessories and other items will also be available.
Upstairs clients will be able to view a range of fabric swatches and be fitted for custom garments. The entry level for Atelier Munro suits is about $800 and prices go higher depending on materials used. A custom garment takes about four weeks to make. Shirts are priced between $160 and $300 typically. Custom footwear made in Italy will be available in a range of sizes and styles.
Atelier Munro was founded in 2007 by a group of men wanting to create customized apparel that was like made-to-measure only quicker, easier, less expensive, and more adaptable. Atelier Munro’s price point is higher than Vancouver-based Indochino and considerably less than the bespoke offerings at pricier retailers. Menswear retailer Harry Rosen introduced Atelier Munro to the Canadian market in 2016.
Toronto-based Brand Experience Leader Domenic Esposto said that Atelier Munro is opening standalone stores in Canada to offer a full experience while offering the opportunity to showcase the brand’s ready-to-wear. The brand has grown in terms of products since its launching at Harry Rosen. Men will also have a place to gather and relax, rounding out the retail experience in the new Hazelton Avenue location.
Already, Atelier Munro has opened temporary showroom spaces in Toronto and Calgary. The Toronto location is at flexible work space concept Spaces at 180 John Street where it has operated since last year. In Calgary, Atelier Munro has opened a pop-up at 333 11th Ave SW in the city’s downtown area.
Esposto said that Atelier Munro will look to open more standalone locations in major Canadian cities. Calgary will be the next target city in Canada for Atelier Munro, with a space of about 2,000 square feet sought. ‘Character’ elements such as brick walls would be desirable Esposto said.
We’ll follow up in June with photos when Atelier Munro opens its Hazelton Avenue storefront in Toronto.