The popular LA-based sustainable women’s fashion brand will open a Yorkville location featuring Retail X capabilities in its dressing rooms. The store will be the second-largest for Reformation anywhere.
The Italian luxury brand has signed a lease to occupy space currently occupied by a Coach store as well as Mulberry which vacated the street during the pandemic.
Canada is only the second country after the Netherlands to see a standalone location for Atelier Munro which will occupy a historic Yorkville townhouse. More locations will open as part of a national expansion with Calgary being the next target.
The world’s most popular luxury brand is making moves into Canada with a second standalone location joining Chanel, Versace and others in a rapidly expanding luxury district.
The pink-clad store in a historic brick building will shake up luxury retailing in Canada’s largest city and the concept could expand to other locations.
The womenswear brand has been available in limited distribution at Nordstrom and Saks Fifth Avenue. The new store signals confidence in brick-and-mortar retail at an important location.
Known particularly for its diverse styles of white shirts, the Anne Fontaine brand is the latest to expand into the Canadian market with a bricks-and-mortar storefront.