Michael Kors is partnering with Spirulina, a health bar and café, at its flagship location at Ste. Catherine Street in Montreal. The partnership includes a new foodservice concept within the Michael Kors store that opened in downtown Montreal in late 2019.
Spirulina is a relatively new concept, having launched with its first location in Montreal’s affluent Westmount area in 2020. Its intention upon its founding was to provide quick healthy foods after finding a gap in the industry.
“My goal was to help people find healthier options when they are away from home. No one should have to compromise or be forced to eat unhealthily when on the go, so our menu offers a wide variety of simple but healthy food items made with minimal ingredients,” says Jessica Power, the founder of Spirulina.
Its menu offers a variety of choices such as salads, smoothies, juices, coffee, and more. Currently there is no exclusive menu to the new location; however, Power said they are excited to meet customers and will adapt the menu to suit their needs.
“It Was a Perfect Fit”
“The gorgeous Michael Kors Store on Sainte-Catherine Street is not only the Canadian flagship, but it was a perfect fit. We are confident that this will be the best partnership Michael Kors has had.”
Power said customers should expect “a fabulous one-stop shop location for all your fashion and healthy food needs.”
Spirulina offers a large luxurious café which includes stylized seating, green textured walls, and also offers “light bites” such as green juice and avocado toast to “let customers unwind from the bustle of the commercial district outside.”
Power said the goal of partnering with Michael Kors is to expand with her brand to bring quick healthy meal options to all Canadians.
How Spirulina Started
After noticing a gap in the food industry with healthy to-go foods, Power decided to open Spirulina. She noticed the issue once she started having digestive health challenges, which uprooted her original career. Before becoming a Naturopath, Power graduated in Business and started a book-keeping and payroll business; however, after not getting any answers about her health challenge, she took it as an opportunity to turn it into something good – to start Spirulina, a healthy café.
After less than a year of being open, Michael Kors approached Power with a partnership offer.
“I realized quickly that there was a huge gap in the market when it came to healthy options. I knew that I could use my knowledge to help a wider audience, which is why I launched Spirulina. Less than a year after opening our first location in Westmount, we were approached by Michael Kors to begin a partnership. We knew this was an opportunity of a lifetime and could not wait to partner with a brand that truly understood our vision.”
The Michael Kors flagship store at 1133 Ste-Catherine Street West spans 9,000 square feet over three floors boasting a vast assortment of accessories, jewellery, footwear, and fashions for men and women. Prior to opening the flagship, Michael Kors had a concession presence at Ogilvy in Montreal — that concession shut prior to a renovation and expansion that created the current 250,000 square foot Holt Renfrew Ogilvy store.
