Sustainable Canadian Outerwear Brand ‘Wuxly Movement’ Collaborates with Bryan Adams to Launch Collection [Interview/Photos]

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Sustainable Canadian outwear brand, Wuxly, is collaborating with national music legend Bryan Adams to launch a limited edition collection. 

The BAD Collection was launched in early October. 

“I’m so proud to have collaborated on this kick ass collection with Wuxly – a brand that I have personally admired for years and whose core values I share – and I can’t wait to see how people make it their own and rock these pieces,” said Adams in a statement.

“Partnering with Bryan Adams on this collection has been a dream come true for our brand. Bryan’s vision and dedication to the process has been inspiring to say the least,” said James Yurichuk, Founder and CEO of Wuxly.

The Toronto-based retailer describes itself as the “innovators of the first animal-free and sustainable parka brand proudly manufactured in Canada.”

Bryan Adams x Wuxly Movement The BAD Collection (Image: Wuxly Movement)

Wuxly and Adams have created the brand’s first-ever capsule collection; merging Wuxly’s sustainably-led design with Adams’ rockstar style. 

The Wuxly x Bryan Adams BAD Collection consists of three outerwear pieces; the BAD Hoodie, BAD Elk Parka, and the Kingston.

The BAD collection will be available exclusively at

Yurichuk said the company has an innovative and sustainable focus. 

“We proudly make everything here in Canada and we try to make sure it’s not only warm for our clients but it’s for being warm to the planet itself. We do that by using recycled and biodegradable materials. We also peacefully keep animals out of the equation and our brand mantra is ‘live warm’. Live warm in our jackets, live warm in your everyday life. We’re a warmer conscious brand,” he said.

Wuxly Movement Pop-up on Queen Street West (Image: Wuxly Movement)

The retailer launched in November 2015 when he was playing as a linebacker with the Toronto Argonauts of the Canadian Football League. His girlfriend Daniela at the time was immigrating from Brazil and he told her he would give her the first winter experience in Toronto and get her a first winter jacket.

“I wanted to get her something warm, made in Canada but everything was using fur and feathers. I came from a house where we really just loved animals. We had a dog. We composted. My mom would take spiders out in napkins. So I thought surely there was a better way to make a jacket,” said Yurichuk.

“I turned to my best buddy at the time and pitched him the idea. Anthony DeBartolo was a custom tailor in the area. We learned the industry. Made our first prototype for my girlfriend, she became my wife, she loved the jacket, now we have four kids.”

That began the Wuxly Movement – a commitment to restore Canadian manufacturing and create warmth through sustainably made outerwear.

Wuxly Movement Pop-up at 825 Queen Street West (Image: Wuxly Movement)
Wuxly Movement Pop-up at 825 Queen Street West (Image: Wuxly Movement)

Wuxly has a store of about 1,500 square feet at 825 Queen Street West in Toronto. It also has the House of Wuxly which is just down the street and is the company’s design house. There’s also a plant in the Mississauga area.

Yurichuk said the company has been anchored in outerwear and it would love to continue to expand its footprint into the markets that would believe in taking it on.

“New York City, Montreal, Calgary have all been great to us. So this is something that is close on our radar right now,” he said.

“We’re really opening up the collection to build jackets that can accompany Canadians all months of the year. All climate conditions. Friendly service. We encourage people to come by.”

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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