IKEA Canada is inviting customers to experience “a bold and unexpected twist” on one of its most iconic foods. For a limited time this month, customers visiting IKEA stores across Canada can enjoy a free tasting of the new meatball-flavoured lollipop – “a playful reimagining of the beloved IKEA meatball.”
Created in collaboration with global lollipop brand, Chupa Chups, the meatball-flavoured lollipop brings together curiosity, creativity, and the joy of food, offering Canadians a surprising new way to experience a familiar taste inspired by Swedish culture, explained the retailer.
For the weekend of June 13–14, the company said it will distribute about 40,000 limited-edition lollipops across its stores nationwide. Available while supplies last, the lollipops will be offered as part of an in-store experience designed to spark discovery and create memorable moments for customers.
“Our goal is always to create meaningful and memorable experiences for our customers,” said Rob Kelly, Chief Commercial Officer, IKEA Canada.
“This playful take on our iconic meatball reflects our commitment to bringing a taste of Sweden to Canadians in fun and unexpected ways. We’re excited to welcome customers into our stores to enjoy this unique experience together.”
The retailer said customers can look forward to a weekend of engaging in-store activities and offers, including:
- Spin-to-win activation (June 13–14): IKEA Family members can spin the wheel for a chance to taste the meatball-flavoured lollipop and win prizes such as gift cards and more.
- $1 Breakfast offer (June 13 only): IKEA Family members can enjoy a $1 breakfast and receive a $50 coupon to use in-store the same day with a minimum purchase of $199.
- Summer Sale now on: Customers can also take advantage of significant savings on select items as part of IKEA Canada’s seasonal summer sale, including 20% off serve ware and glassware from June 11 – 14.
The meatball-flavoured lollipop is not an IKEA product but the result of a creative collaboration with Chupa Chups. It will be available for tasting only and will not be sold, noted the retailer. To learn more, visit IKEA.ca/meatballlollipop.
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