Quartier Dix30 Near Montreal Seeing Major Tenant Updates Including Quebec’s Second T&T Supermarket [Interview]

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The launch next year of a new T&T Supermarket at Quartier Dix30 in Brossard will give a huge boost to the redevelopment and transformation of the massive shopping centre in the Montreal area.

The successful Asian grocery chain will open in the fall of 2024.

Tina Lee, CEO of T&T Supermarkets (CNW Group/Loblaw Companies Limited)

“South Shore was one of the most requested locations from the community ever since we announced we’re coming to Quebec. After receiving such a warm welcome in Montreal last year, we’re looking forward to opening a second T&T Supermarket in Quebec,” said Tina Lee, Chief Executive Officer of T&T.

“We looked at many development opportunities, and Brossard’s Quartier Dix30 proved to be the obvious choice – it’s a popular and ever-expanding mall, and we aim to be an integral part of the vibrant community that is growing around us. With numerous residential units planned in the coming years, we see immense potential in catering to the evolving needs of our customers, ensuring convenience and a delightful shopping experience.”

Quartier DIX30
T&T’s New Brossard Location Rendering Photo (CNW Group/T&T Supermarkets)

Quartier Dix30 is the second-largest retail centre in Canada in terms of size, with 3,200,000 square feet of retail and office space, as well as a direct connection to the REM and thousands of residential units planned over the coming years.

Nicholas Kassis

Nicholas Kassis, Head of Leasing for the shopping centre, which is operated by Carbonleo, said the arrival of T&T is massive for Quartier Dix30. 

Carbonleo took over the management of the shopping centre in June 2022.

“Really one of the first things we knew that we wanted to do was how could we revive that centre. It’s the second largest shopping centre in Canada after West Edmonton Mall. It’s massive. It sits on about nine million square feet of land. The redevelopment potential for that site is massive,” said Kassis. “There was a lot of vacancy and we started looking at how can we improve in the short term the property.

“We knew already the new LRT train, the REM, that the government of Quebec were building, we were the only site in Quebec that had two stations. So we needed to capitalize on this. And we knew as well how the arrival of these new customers which (are) estimated at about 18.5 million visitors a year only for the southern portion of the REM, we knew that all this new customer base would change also the face of this mall.

“When we started looking at what we can improve, we realized that obviously there’s a huge Asian community on the south shore. We knew the T&T team pretty well and we knew what they were doing in Western Canada as well. We knew the success they were having. And having that type of offering is such a draw. Back in 2013, if I have my dates correct, Adonis opened on the South Shore and it really rapidly became one of the best grocery stores in Quebec and obviously became a huge draw for the southern part of Montreal. I think it was doing $1 million in sales per week at that time. So bringing a lot of traffic flow. And when you’re able to differentiate in your offering people will come from further than your typical day to day customer of this town.”

T&T Supermarket Montreal (Image: T&T Supermarket)

Kassis said T&T is a perfect fit for Quartier Dix30.

Nicolas Desourdy

“We’re proud to be working with T&T and to be able to contribute to the growth of this Canadian brand, while expanding the Quartier Dix30 offering. The arrival of this major player in the food industry represents added value for the dynamic and growing community of Brossard and the surrounding area and confirms Quartier Dix30 as the destination of choice for the South Shore,” said Nicolas Désourdy, President and Partner, Carbonleo, in a statement.

T&T Supermarkets is Canada’s largest Asian supermarket chain, with 33 stores located in British Columbia, Alberta, Ontario and Québec. T&T stores offer customers a vast selection of Asian products, including a wide variety of fruits and vegetables, meats, seafood, groceries, fresh breads baked daily, ready-to-eat meals and popular T&T private label products. 

The company was founded in Vancouver in 1993 and is under the Loblaw Group of Companies.

IKEA Pick and Order Point Boisbriand (Image: IKEA Canada)

Over the past year, Quartier Dix30 has added several new retailers including IKEA, Arc’teryx, Bath & Body Works.

“There’s a lot of new signatures that we’ll be able to announce shortly,” said Kassis. “What’s been great is that with all of the signatures that we’ve done since June of 2022 we’ve been able to reduce the vacancy of this (centre) by 47 per cent.”

Quartier DIX30 opened in 2006 with a third phase being completed in 2009. 

“There’s really a lot of activity and if we look at our sales of 2023 versus 2019 have increased by 31 per cent,” said Kassis. “It’s really, really positive.”

L’OCCITANE en Provence opens new store location at Quartier DIX30 in Brossard. (Image: L’Occitane)

The REM has greatly increased the number of visitors that are now coming from the Island of Montreal.

Plans are to build about 2,000 residential units over the years.

Kassis said the company will be investing between $15-20 million to put a linear park in the shopping centre area. 

In addition to Quartier DIX30, Carbonleo is also developing the massive Royalmount project on Montreal Island that will include a retail shopping centre, offices, hotels and thousands of units of residential. The company also developed and owns the Four Seasons Hotel in downtown Montreal which is connected to Holt Renfrew Ogilvy. 

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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