Canadian Tire Corp. and Tim Hortons have launched a loyalty partnership that allows members who link their Triangle Rewards and Tims Rewards accounts to earn Canadian Tire Money on eligible Tim Hortons purchases in addition to Tims Rewards points.
The companies said the program is aimed at connecting the two loyalty ecosystems and giving customers additional rewards for purchases at participating Tim Hortons restaurants.
Linked members can earn up to five per cent in Canadian Tire Money on eligible Tim Hortons purchases, depending on how they pay. Customers can continue earning Tims Rewards points through the existing Tims Rewards program.
“The Triangle Rewards and Tims Rewards partnership is built around one of the country’s most familiar routines: a Tims run,” said Darryl Jenkins, executive vice-president and chief development officer at Canadian Tire Corp. “Partnering with Tim Hortons, an iconic brand and industry leader, will give millions of Canadians an easy way to earn Canadian Tire Money on their Tims purchases and will further expand our Triangle Rewards ecosystem which is designed to create everyday value for Canadians by rewarding members in more places, more often.”
Under the new arrangement, members who scan for Tims Rewards can earn two per cent in Canadian Tire Money on eligible Tim Hortons purchases before tax.
Customers who scan for Tims Rewards and then pay with a Triangle credit card can earn an additional two per cent on the total purchase after tax. Members using a Triangle credit card as the payment method for Scan & Pay in the Tim Hortons app can earn an additional one per cent on eligible purchases before tax.
The companies said customers can link their accounts through the Triangle Rewards website by selecting the option to link accounts and following the instructions to sign in or register for both programs.
“We’re always working on delivering more value for guests and this iconic Canadian partnership does just that because guests will earn both Tims Rewards points and Canadian Tire Money on their orders at Tims,” said Hope Bagozzi, chief marketing officer for Tim Hortons. “We’re proud of all the value we give Tims Rewards members as part of our loyalty program – including earning points on purchases, redeeming points for their favourite Tims products, exclusive Members Only offers, and more. It’s exciting that Tims guests can now also earn Canadian Tire Money on their Tims runs, which can be redeemed at other iconic Canadian banners – like Canadian Tire, SportChek, Mark’s and more.”
The two rewards currencies will remain separate. Canadian Tire Money can be redeemed at Canadian Tire, Party City, SportChek, Mark’s, L’Équipeur, Pro Hockey Life, Sports Rousseau, Hockey Experts, Atmosphere, L’Entrepôt du Hockey and participating Sports Experts locations across Canada.
Tims Rewards points can only be redeemed at participating Tim Hortons restaurants.
Canadian Tire said Triangle Rewards has more than 12 million members, while Tim Hortons has almost eight million Tims Rewards members. The companies said millions of customers visit Tim Hortons restaurants each day.
The partnership comes as Canadian Tire continues to expand the reach of its Triangle Rewards program across its retail ecosystem. Canadian Tire’s retail operations include Canadian Tire, Party City, PartSource, Gas+, Mark’s and several sports retail banners.
Tim Hortons operates more than 6,000 restaurants in Canada, the United States and other markets, according to the release. The company said it has nearly 4,000 restaurants across Canada.
The companies did not disclose financial terms for the loyalty partnership.
More from Retail Insider:
- Tim Hortons Targets Stronger Canadian Growth With New Stores, Beverages and Loyalty
- Canadian Tire Positioned to Gain Market Share as Retail Consolidation Continues: Report
