Automobili Lamborghini has opened a new design aesthetic at the Lamborghini Calgary showroom with the market premiere of the Revuelto, a V12 hybrid plug-in HPEV (High Performance Electrified Vehicle) with more than 1,000 horsepower.
“Following Lamborghini’s best half year ever, in terms of our 2024 sales and turnover, we are continuing to make significant strides with new retail spaces,“ said Chief Executive Officer of Automobili Lamborghini Americas, Andrea Baldi, who was in Calgary for a ribbon-cutting event.
“With demand for Lamborghini vehicles at an all-time high, the Calgary showroom will provide a further elevated experience for our customers, particularly during the brand’s transition into a new era of electrified vehicles.”
Located at 787 Heritage Dr SE, The auto brand said this cutting-edge showroom is strategically positioned to support the surrounding provinces of British Columbia Interior, Alberta, Saskatchewan and Manitoba.
“The updates to the Calgary showroom come at a time of immense growth for Lamborghini. The company delivered 5,558 cars globally in the first six months of 2024, a 4.1 per cent increase over 2023, with the Americas region remaining the number one, accounting for 1,865 units,” said the company.
“These exceptional results provide a strong foundation while the company completes the third step in its electrification strategy with the hybridization of the entire Lamborghini lineup, which now includes the recently debuted Temerario, the flagship Revuelto and Super SUV Urus SE.
“Adding to the allure of Lamborghini’s distinct aesthetic, the all-new retail space features a 360-degree client experience representative of the brand’s cutting-edge style, characterized by polygons, sharp forms and a diffusion of light and color. An Ad Personam customization room featuring the brand’s bespoke offerings provides clients the ability to physically touch and play with combinations of colors and materials, including soft leathers and carbon fiber. Collezione and Accessori Originali fashion offerings also add to the customer experience for those visiting the showroom.”
The company said the updated Calgary showroom, which highlights Lamborghini’s updated corporate identity, serves as the perfect canvas for the brand’s supercars – the 1,015-horsepower hybrid V12 Revuelto and the all-terrain Huracán Sterrato, along with three Urus Super SUV models – the high-performance Urus Performante, the powerful yet refined Urus S and all-new hybrid Urus SE. With a top speed of 312 km/h, the Urus SE can accelerate from 0-100 km/h in 3.4 seconds. Customers will begin taking deliveries later this year at a suggested retail price of $304,100 CAD.
Baldi said the new updated design of the Calgary showroom reflects the image of the brand. It’s bigger and nicer.
“And it’s also prepared to do the most important thing that now our clients want. And that is customization,” he said.
Aldi said the brand has four other dealerships in Canada – two in Toronto, one in Montreal and one in Vancouver.
“Toronto is the biggest market in Canada,” he said. “Compared to other countries Canada has still a propensity for super sports cars – two-seaters – that are selling even more than SUVs.
“Canada is a very good market for us. It’s not very big but it’s in our top 10 globally. Number eight. So it’s pretty important. The United States is number one. The United States alone is 30 per cent of our sales globally. If you consider by state, California and then Florida definitely those two.”
In the Americas, there are 52 dealerships with 43 in the United States.
