Burberry, the iconic British luxury brand, has opened its new flagship store at 100 Bloor Street West in Toronto. The relocation comes after almost 15 years at its previous space at 144 Bloor Street West, marking a strategic move for the brand as it seeks to further elevate its presence in one of Canada’s top luxury shopping destinations.
The new Burberry store spans approximately 6,125 square feet on the main floor of the historic former Pottery Barn space. The unique heritage-protected facade, originally a movie theatre, posed leasing challenges for years, but Burberry has now transformed the space into a sleek, contemporary store. The design features soaring ceilings and an impressive front that aligns with the brand’s evolving global store concept.
Luxury Appeal Strengthened with Burberry Bloor Street Relocation
The relocation to 100 Bloor places Burberry alongside other prominent luxury retailers, including Van Cleef & Arpels and Hermès. With Van Cleef & Arpels having opened its stunning 2,500-square-foot store next door a year ago, this stretch of Bloor Street is seeing increased luxury activity. Furthermore, Holt Renfrew will relocate its men’s store from 100 Bloor back to its main building at 50 Bloor Street West before the end of the year.
JLL represented the landlord in the lease deal. Meanwhile, CBRE is currently listing Burberry’s former space at 144 Bloor Street West. The 144 Bloor building offers seven floors, with Arlin Markowitz of CBRE noting that its exterior can be fully branded by a new tenant, creating a rare opportunity for a global retailer to make its mark on this prestigious shopping street.
Burberry’s Canadian Strategy Focuses on Flagship and Concessions
Burberry’s new flagship aligns with the brand’s broader strategy of reducing wholesale distribution and focusing on flagship stores and concessions within multi-brand retailers like Holt Renfrew. In recent years, Burberry has closed boutique spaces at Nordstrom (prior to its Canadian exit) and Saks Fifth Avenue in Canada, pivoting towards operating concessions instead.
In addition to the Burberry Bloor Street flagship in Toronto, Burberry has established a notable presence across Canada with standalone stores in key luxury markets. The brand opened its first Canadian store in 2006 at the Shangri-La Hotel in Vancouver, occupying a 3,200-square-foot space on Alberni Street, a prime luxury retail corridor. This was followed by the opening of a Burberry store at Yorkdale Shopping Centre in Toronto in 2009, as well as a third location at CF Chinook Centre in Calgary. These locations, combined with concessions at Holt Renfrew stores in Vancouver, Calgary, Mississauga, Toronto, and Montreal, demonstrate Burberry’s long-term commitment to the Canadian market.
As Bloor Street continues to evolve, Burberry’s move is part of a larger trend of luxury brands upgrading their presence in the area. With substantial construction and leasing activity ongoing, Toronto’s Bloor Street is cementing its status as a global destination for high-end retail. Retail Insider will follow up this month with an article update on the street and what’s happening.
See below for more photos inside Burberry at Bloor Street in Toronto.
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Burberry to Relocate Toronto Bloor Street Flagship into Former Pottery Barn Space
Am I the only one that thinks this looks really shotty for Bloor Street? They opened with temp glass? The lettering looks off-centered and just odd.
store looks great. although, i’ve passed by 3 times in the morning before opening, and there’s been half a set of dentures at their front door.