Fantasia, a unique dog playground concept founded by entrepreneur Ziad Kaddoura, has opened at West Edmonton Mall, offering an immersive and engaging experience for dogs. Unlike typical doggy daycares, Fantasia positions itself as a “dog adventure park,” featuring 4,500 square feet of custom-designed indoor space focused on medium and small dogs.
The facility combines playful activities with high standards of safety and quality, promising to revolutionize canine care and leisure.
The idea for Fantasia emerged from Kaddoura’s experiences with his dog, Oreo, and Edmonton’s challenging winters. “I often felt guilty leaving Oreo behind during harsh winters,” Kaddoura shared. “I wanted a place where dogs could have fun, even when outdoor activities aren’t possible.”
Working with West Edmonton Mall, Kaddoura aimed to create an engaging, stimulating environment for dogs.
Diverse Zones for Fun and Relaxation at Fantasia
Fantasia comprises several thoughtfully designed zones to suit a variety of canine needs:
- H2O Fido Splash Park: Featuring a custom-built splash park with clean, chemical-free water, this zone lets dogs frolic, splash, and enjoy streams and sprays, all while staying safe. “Watching dogs play in the splash park is like seeing pure joy,” said Kaddoura. “It’s heartwarming.”
- Puppy Playground: This dynamic play area encourages dogs to run, jump, and socialize under the supervision of trained “play professors.” Specialized playground equipment promotes physical activity, mental stimulation, and positive social interactions. “It’s about creating a safe space for dogs to be themselves,” said Kaddoura.
- Tailz Lounge: A “Country Club for Dogs,” this relaxing space allows dogs to rest, hydrate, and mingle. Dogs can enjoy complimentary amenities like Licky Mats and recharge for more playtime. “Even dogs need downtime, and Tailz Lounge gives them a place to wind down,” Kaddoura explained.
- Fungility Zone: Designed for agility and training, this area features tunnels, teeter boards, K9 Klimbs, and more. The engaging obstacles offer hours of fun and physical challenge for active pups. “Dogs love exploring, and our fungility zone gives them an outlet for that curiosity,” Kaddoura added.
Bespoke Design and Community Collaboratio at Fantasia
Fantasia’s design is highly customized, with bespoke elements crafted specifically for the space. Custom lighting, unique furniture, and murals by local artists, such as Illustrious Interior, create a vibrant, inviting atmosphere for both dogs and their owners. “Everything was done bespoke to this concept,” Kaddoura noted. “We worked with local artists and craftsmen to make Fantasia truly unique.”
The facility also boasts a retail section offering exclusive dog accessories, ice cream, and unique leashes. “Our goal was to make every visit memorable—not just for the dogs, but for their owners too,” said Kaddoura.
Expert Partnerships Ensure Operational Excellence
Recognizing the need for expert guidance, Kaddoura partnered with local dog care specialists Janet Dons and Alec Sheflo, owners of Second Pup, to manage day-to-day operations. “I knew that finding the right operational partner was key,” Kaddoura explained. “Their expertise ensures the highest standards of care.”
The strategic partnership allows Kaddoura to focus on growing the business while experienced professionals handle daily operations. “Our goal is to deliver excellence every single day, and this partnership makes it possible,” he said.
Emphasis on Safety and Quality
Safety and quality are at the forefront of Fantasia’s operations. The facility is equipped with a specialized HVAC system, bespoke plumbing, and non-porous rubber flooring to ensure a clean, safe, and odor-free environment.
“We invested heavily in creating a safe, clean, and fun space where dogs can play without worry,” Kaddoura said.
All Fantasia staff are Pack Pro certified and have undergone extensive training in dog behaviour and socialization to ensure a positive experience. “Our team’s expertise ensures that every dog leaves happy, tired, and ready to come back,” he added.
Convenience for Dog Owners
Fantasia addresses a common challenge for dog owners: leaving their pets at home while running errands. With its drop-off service, dogs can enjoy three-hour sessions of structured play and socialization while their owners shop, work out, or relax within the mall.
“Now you can bring your dog to the mall, knowing they’ll have as much fun as a child in an amusement park,” said Kaddoura. Fantasia offers flexible memberships and multi-pass packages tailored to individual schedules. “It’s a guilt-free experience for pet owners,” Kaddoura emphasized. “While they’re busy, their dogs are having the time of their lives.”
Enhancing Mall Traffic and Creating a Destination
Fantasia aims to be a driver of foot traffic for West Edmonton Mall. As a destination attraction, it is expected to draw visitors specifically for its unique offering, bringing vitality to previously underutilized areas of the mall.
“We see this as a destination,” Kaddoura emphasized. “Customers will come specifically for Fantasia, creating new footfall patterns and adding value to the mall’s offerings.”
By carefully considering location criteria—such as proximity to mall entrances and convenient parking—Fantasia enhances the overall experience for visitors and their pets. “Our goal is to make every visit a joyful and convenient experience for dogs and their owners,” Kaddoura said.
Plans for Expansion Across Canada
Kaddoura envisions Fantasia expanding beyond West Edmonton Mall, with future locations in recreation centres and other malls across Canada. The concept’s modular design allows for adaptability to different spaces and needs.
“The goal is to grow this concept while maintaining our high standards and unique offerings,” he noted. Expansion plans will be guided by strategic partnerships and tailored to local communities. “Every new location will have the same commitment to fun, safety, and community,” Kaddoura stated.
Fantasia is dedicated to creating a guilt-free experience for dog owners, allowing them to enjoy their time at the mall while their pets engage in safe, enriching activities. “Dog ownership is a joy, but it can come with a lot of guilt,” Kaddoura shared. “We’re here to change that.”
