Hästens, the world-renowned Swedish bedmaker, is opening a flagship store in Toronto’s upscale Yorkville neighborhood. Slated to open in early December at 20 Hazelton Avenue, the 3,300-square-foot showroom will immerse customers in a world of handcrafted mattresses and premium sleep accessories.
The Hästens Toronto showroom will span three floors, each designed to embody the brand’s commitment to luxury, craftsmanship, and an unparalleled sleep experience. The main floor will initially display the Ferris Rafauli Grand Vividus and Dremer models – retailing at $1 million and $140,000 respectively. The lower level and second floor feature a unique ‘sleep spa’ experience — a serene space where customers can experience the brand’s range of mattresses in a calm, restorative environment. The spa-like setting aims to replicate Hästens’ mission to transform sleep quality through a deeply personalized approach, guided by expert consultants who tailor the experience to each customer’s needs.
All three floors will feature a selection of Hästens’ handcrafted mattresses and accessories, showcasing the brand’s dedication to using natural, sustainably sourced materials such as horsehair, cotton, wool, and flax.
Hästens first showroom in Canada opened in October 2023 in Markham, and Hazelton Avenue is the second location for the Canadian entity.
Hästens’ Global Heritage and Commitment to Craftsmanship
Founded in 1852 in the Swedish town of Köping, Hästens began as a small saddlery under the stewardship of master saddler Pehr Adolf Janson. Recognizing the superior qualities of horsehair for creating breathable, supportive products, Janson expanded the business into crafting high-quality mattresses. Today, Hästens remains committed to using natural materials in its handcrafted mattresses, ensuring optimal comfort, breathability, and sustainability.
With flagship stores in major cities worldwide, including Stockholm, London, Paris, and New York City, Hästens has earned a reputation for delivering unmatched luxury and quality. The brand’s global presence is further enhanced by its bespoke creations and high-profile collaborations, such as the Grand Vividus mattress, designed in partnership with renowned designer Ferris Rafauli. This model, celebrated for its artistic design and unparalleled comfort, has captivated celebrities, royalty, and discerning customers worldwide.
Why Yorkville is the Ideal Fit for Hästens’ Canadian Expansion
Yorkville provides an ideal setting for Hästens’ first Canadian location. Known for its blend of high-end boutiques, art galleries, fine dining, and cultural landmarks, Yorkville attracts a sophisticated clientele that appreciates quality and exclusivity. The area is also home to an affluent resident population that is growing rapidly.
The building at 20 Hazelton Avenue, painted white and steeped in history, offers an elegant backdrop for Hästens’ luxurious offerings. Originally a residential home, it was later converted to retail space.
The new Hästens store is strategically located beside a busy Hazelton Avenue entrance to Yorkville Village, a prominent retail and lifestyle complex. Hazelton Avenue itself has become a focal point for luxury retail in Toronto, hosting a diverse array of high-end brands and boutiques.
Hazelton Avenue: A Hub of High-End Retail
Hazelton Avenue is home to a range of prestigious retailers that have helped shape its status as a luxury shopping destination. Nearby, British luxury sleepwear brand Derek Rose recently opened its first North American store at 14 Hazelton Avenue, offering a selection of premium loungewear and sleepwear. Across the street, Atelier Munro, a custom menswear brand from Amsterdam, provides personalized fashion at its storefront at 19 Hazelton Avenue. Rodd & Gunn, the New Zealand-based menswear label, operates its first standalone Canadian store at 21 Hazelton Avenue. Additionally, skincare brand Caudalie has established a multi-level ‘Caudalie House’ at 17 Hazelton Avenue, while Le Labo, known for its artisanal fragrances, has a boutique at 15 Hazelton Avenue.
The CBRE Urban Retail Team, under the direction of Arlin Markowitz, negotiated the lease deal for Hästens at 20 Hazelton Avenue, on behalf of the landlord and tenant.
Hästens’ arrival further elevates Hazelton Avenue’s luxury appeal, providing customers with a bespoke sleep experience that aligns with the area’s high-end retail offerings. The store’s unique positioning and immersive atmosphere are expected to attract both local residents and visitors seeking premium products and services.
Experience the Pinnacle of Sleep Luxury
Hästens’ Toronto showroom at 20 Hazelton Avenue will officially open its doors in early December, inviting visitors to explore the brand’s extensive range of luxury mattresses and accessories. From the ‘sleep spa’ to the thoughtfully curated collections throughout the store, visitors will be immersed in a storied brand rooted in tradition, craftsmanship, and a passion for providing unparalleled sleep. Retail Insider will follow up on this story when Hästens opens its Yorkville showroom next month.
