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Small business confidence plummets for the third consecutive month: CFIB

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The long-term small business confidence declined for the third consecutive month, falling below 50 for the first time since April 2024 to 49.5 index points in February, finds the latest Business Barometer by the Canadian Federation of Independent Business (CFIB)

Optimism among importing businesses dropped slightly since September (-5.6 points), while confidence among exporting small businesses fell significantly by 23.3 points, said the national organization on Thursday.

Measured on a scale between 0 and 100, an index above 50 means owners expecting their business’s performance to be stronger over the next three or 12 months outnumber those expecting weaker performance.

Simon Gaudreault
Simon Gaudreault

“Canada got another tariff reprieve until early April, but the threat of tariffs kicking in after all is always in the back of the mind for many small business owners, affecting their long-term plans,” said Simon Gaudreault, CFIB’s chief economist and vice-president of research. “Small firms operate on tight margins, and results from our special survey on the impact of U.S.-Canada tariffs released earlier this month show that a majority are not prepared for the impact should the tariffs hit.”

Confidence shrunk across the country, with trade dependent provinces, like Alberta (-3.6 points), British Columbia (-3.7), Manitoba (-3.4) and Ontario (-3.2) posting bigger decreases in optimism over the long term. Certain sectors that would be most affected by tariffs, such as manufacturing (48.6), wholesale (46.5) and transportation (52.3), were also at the bottom of the 12-month confidence scale.

Small businesses plan to raise prices by an average of 3.1%, the highest level since April 2024. The average wage increase plans decreased slightly to 2.2%.

Lack of demand remains the main barrier to growth for 54% of small businesses. The top cost constraints for small firms included tax/regulations (67%), insurance (67%) and wage costs (61%).

Andreea Bourgeois
Andreea Bourgeois

“Our special survey on tariffs shows that over half of exporters expect it will take them more than six months to adapt to new markets and stabilize their operations. The uncertainty, coupled with ongoing inflationary pressures, is weighing down on small businesses, dampening their long-term outlook,” said Andreea Bourgeois, CFIB’s director of economics. 

The CFIB is Canada’s largest association of small and medium-sized businesses with 100,000 members across every industry and region.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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