Happy Belly Food Group Inc., a leader in acquiring and scaling emerging food brands across Canada, has signed a real estate location for its first Quebec franchisee within the vicinity of Montreal’s West Island at Galerie des Sources located at 3237 des Sources Blvd., Dollard-des-Ormeaux, Quebec.
“Yolks Breakfast is a boutique restaurant brand serving delicious breakfast, brunch and lunch,” said the company in a news release.
“The news today was over 1 year in the making, so it is really great to see that work pay off. I spent my early days growing up in the Province of Quebec, so this is a very special day for me as we expand our 1st of many brands into the province of Quebec. I was even able to spend time in Quebec during my time at MTY Food Group, so I know how much the people of Quebec appreciate their breakfast and brunch,” said Sean Black, Chief Executive Officer of Happy Belly. “Which is why today is such a significant milestone for Happy Belly as we sign our first franchised real-estate location in Quebec, expanding our national franchising program to four (4) operational provinces across Canada. We are incredibly proud of our Yolks partners on both the operational and area development (“AD”) side.
“Establishing our presence in Quebec affirms that our accelerated franchising program and business model are well-suited for our emerging brands, as demonstrated by our organic growth across the portfolio. With franchise agreements now in place in British Columbia, Alberta, Ontario, and Quebec, and 51-units contractually committed with area developers for Yolks, we show no signs of slowing down.
“As the breakfast category remains one of the hottest and fastest-growing sectors in the restaurant industry, we are maintaining our momentum and aggressive approach. Our asset-light strategy continues to attract significant interest and inquiries from potential franchisees. As progress unfolds, we look forward to sharing details about our initial real estate locations. Our overarching strategy has consistently focused on developing and growing emerging brands within the food sector. With the continued rollout of our franchising initiative, we anticipate these new locations will significantly contribute to the company’s revenue and profitability.
“Today’s announcement marks another executed step forward in our expansion strategy for Yolks as we continue to incorporate our breakfast brand into our accelerated franchising. We look forward to continuing to execute on our franchising model as we accelerate our growth organically and inorganically through accretive M&A. Happy Belly has 521 contractually committed retail franchise locations across our emerging brands—whether in development, under construction, or already operating. We are working to expand this pipeline throughout 2025 and 2026, continually selecting the right franchise partners and securing optimal real estate to achieve our brands’ development goals.”
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